|Black Earth, WI (January 31, 2012)— Despite the economy, companies that produce and sell children’s products still understand the value of media placement in the American market. KidStuff Public Relations, a national publicity firm specializing in products and services for children and family, has added five new clients to its roster in January.
KidStuff PR will represent three of the five new clients at Toy Fair, and will launch the other two companies’ juvenile gear products this spring.
This will be the 18th Toy Fair for KidStuff PR President Lisa Orman and her team. Each year, the team tries to think of the best ways to meet busy reporters’ needs at Toy Fair, and how to catch their attention for KidStuff PR clients. In the past five years, the agency’s exclusive media party to showcase clients all in one meeting room, has done just that. This year, the agency will tweak this format and offer three press briefings throughout the day on February 13. Each session will be an hour long, with the first half focusing on baby toys and those for toddlers up to 2 years old. The second half will showcase clients’ products designed for children 2 years and up, to school-aged children.
“We’re very excited to showcase our clients in this new, streamlined format,” said Orman. “We hope it will pique reporters’ interests to visit many of our clients’ booths, too.”
KidStuff PR will be working with an experienced videographer to document Toy Fair so people who can’t attend Toy Fair can experience it virtually. The agency will post on its new website blog 60-second videos on each client’s booth shortly after the fair.
The agency has become known for being highly responsive to both its clients and reporters, and is also known as a one-stop shop for reporters looking for great ideas for kids and families--whether it be toys, games, juvenile gear or services.
The agency has also been a pioneer and leader in the area of how manufacturers can most effectively work with bloggers, and has developed a proprietary method of vetting and working with the highest traffic, most professional blogs. The agency works with bloggers who are moms or dads, and some have subject specialties in arts & crafts, traveling with kids, homeschooling, green lifestyles, décor, educational toys, and science.
The newest members of the KidStuff PR family are:
Choose Friendship: In this crazy world of bullying and hurtful words, youngsters need a support network of best friends. A visual reminder of that bond is the friendship bracelet -- a tween emblem
of acceptance and self-esteem. The award-winning My Friendship Bracelet Maker® by Choose Friendship Company (formerly known as Crorey Creations) has been flying off the shelves from national outlets to QVC TV segments. At Toy Fair in Booth 6269, the company shows off its new name with two new craft kits, The My Friendship Bracelet Maker Traveler™ and The Image Bracelet Maker™. Visit www.choosefriendship.com to learn more.
JumpSport: JumpSport was founded in 1997 when founder and CEO Mark Publicover invented the world's first affordable backyard trampoline safety net enclosure. Today JumpSport distributes its top-rated safety trampolines and accessories throughout the world, and its adult Fitness Trampoline at fitness clubs and retailers like Costco. With over 25 patented safety and game innovations, JumpSport continues to create playful, active and educational products for kids and adults of all ages. At Toy Fair in Booth 4710, JumpSport will debut its JumpSport® iBounce Kids Trampoline for kids ages 2–5 (up to 80 lbs.) Publicover created the iBounce trampoline because he understands the important connection between physical activity and learning development in children. Visit www.jumpsport.com to learn more about the company and its creative founder. For information about the iBounce, go to www.jumpsport.com/kids-trampoline.htm.
Funnybone Toys: Funnybone Toys™ is the brainchild of two partners – one whose entire career focused around a passion for games and the way people could connect through play, and another just as passionate about games and who, as a member of a family that had owned a graphic design and printing business, was literally raised on the concept of good design. Funnybone Toys was created to provide products for what the founders felt was one of the most appealing areas of the specialty toy and game market: A true combination of form, function, and beautiful, minimalist design. One founder’s favorite elements of design is color, so the company decided to focus on this element in its first product offerings. It will launch the first three games in the Funnybone Toys Color Series at Toy Fair in Booth 6459. After the release of the games Spectrix™, Array™, and CUBU™ this spring, the company will focus on completing its initial designs on a board game and a children’s activity game for the next Color Series offerings. Visit www.funnybonetoys.com for information.
Poo~Pourri: In January 2007, the Poo~Pourri® product launched. Poo~pourri is a natural bathroom refresher and spray deodorizer that’s applied to the toilet water before you go. It eliminates bathroom odors and changes the bathroom experience, to the delight of the next person entering the room! By September of 2007, the company’s founder had caught the scent of success and has transformed the $25,000 start-up into a booming $4 million enterprise boasting over 60 different products sold in five countries. Parents can rejoice in the arrival of Poo~Pourri’s® new children’s line of 2-ounce wonder bottles of pink or blue spray that masks the unpleasant tasks of bathroom duty for every super dooper pooper! Their new potty training book, t-shirt and spray will debut at specialty and gift stores around the country this spring. For more information about all of the company’s products visit www.poopourri.com.
Ubbi World: In the world of ubbi, products are easy to use and simplify parents’ lives while keeping babies happy and safe as can be. The ubbi team has worked together to bring families the best in concept, design, value and customer service. All ubbi products are skillfully created, such as its elegant new diaper pail. Standing on a non-skid base, this oval-shaped pail is easy to load, use, empty and clean. The powder- coated steel offers optimum odor control as the rubber seals prevent leaks and keeps odors locked in. Choose from eight shades and decorate with nine styles of repositionable decals. Use any 13-gallon kitchen trash bag, or opt for ubbi’s purple biodegradable bags or its cloth diaper pail liner. Watch for it at Buy Buy Baby. Visit www.ubbiworld.com for more information.
ABOUT KIDSTUFF PUBLIC RELATIONS
“We’re not only publicists but parents of young children so we only take on products and clients for which we have a passion—it makes us better at what we do,” says Orman, founder of the agency. KidStuff PR is a virtual public relations agency headquartered in Madison, WI with senior PR practitioners located across the country. The firm represents toy manufacturers and services and retailers for children and families.
For more information on KidStuff Public Relations, visit the firm’s website www.kidstuffpr.com.