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What We Do

• We only take products and clients for which we have a passion—it makes us better at what we do. If as parents we understand the need met, the benefit delivered, the skill developed, the joy offered or the education instilled, we can pitch you successfully.
• We can target weak or strong markets.
• We typically deliver 20 to 40 times our fees in media value (i.e. for every $1,000 you pay us, we place $20,000 to $40,000 worth of media stories). With advertising, it’s 1:1, and it’s an ad, not a story. Stories deliver far greater product credibility.     

THE KEYS TO PR SUCCESS     We know a great story We know how to pitch it We know when to pitch it We know reporters who do kid stories!

Who We Are We work with Specialty Toy Retailers and Manufacturers, Children's Services and Children's Performers. We are a team of working Moms who know about kids' stuff intimately. We are all self-employed, coordinated by one team leader. We have 80 years of combined domestic and international PR experience. We do national or regional campaigns. We are cost-effective compared to advertising. Our placements influence consumer buying decisions.