Thanks to aNb Media for this feature article by KidStuff PR President, Lisa Orman, in the Toy Fair NY 2017 issue of Toys and Family Entertainment Magazine
Remember how the lower level of New York Toy Fair at the Jacob Javits Center was “the basement” or cast-offs and companies who couldn’t afford the rent upstairs, or didn’t have the clout in the lottery system to get a booth in prime space?
Those days are gone. Today’s lower level is full of vendors who epitomize the term specialty, such as Plan Toys, Fat Brain Toys, Skip Hop, and more. My PR agency has always had clients on both levels, so I have watched this evolution with great interest. Instead of being a mess of poor to high-quality companies in one big space categorized simply as Games and Specialty, now there are numerous categories that make it easier for buyers to find booths that fit their needs.