KidStuff PR Congratulates Its Five Seal of Approval Toymakers: Piccoli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery

Black Earth, WI (August 29, 2018) – Five toymakers on KidStuff Public Relations’ whimsical roster each received good news from The National Parenting Center, America’s leading parent advocacy organization. Heading into the all-important Holiday 2018 shopping season, each client was tapped as a must-have or ingenious plaything that’s powered by imagination — a refreshing switch for today’s plugged-in youth. The products ranged from indoor playsets and playhouses to a familiar Santa’s helper to a glow-in-the-dark racetrack.

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“I call this the “Ps” and “Rs” of my clients,” laughs Lisa Orman, President of KidStuff PR, describing the plush, the playsets and the racetracks touted by The National Parenting Center. She personally congratulated Piccioli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery. The PR agency is beloved by clients, manufacturer and industry execs for its hands-on personalized approach to promoting juvenile products. The agency is very particular about the companies it chooses to work with, so not surprisingly, the results, year after year, are an overflow of national toy awards.

Tips to grow your Instagram following organically

Setup up a account, add all your social profile links there, for example YT and IG then using your profile link in the bio/about section of your social accounts.

Leverage other influencers by searching for Instagram toy reviewers and participating regularly with their IG posts, like their comments, follow their followers and who they follow (do not do more than 50 follows per day as to not get banned by IG) and commenting on their posts.

When creating content, make sure you are being authentic and focus on building connections aka like and comment on followers who comment on your posts.

Use alt tags and Instagram location tags (geotags) on your posts!

Use Instagram Reels. This is one of IG’s newest features and IG is putting Reels to the forefront of Instagram! Posting Reels to both your feed and the explore page is a great way to increase your reach beyond your followers!

Setup a TikTok account as a creative account, post to this 1-4 times per day and include your profile link there. You can also create unique TikTok videos to reshare on your IG profile, it’s like a movie editor on steriods!

Post to your Story! You can use a custom story creation app like Story Chic or Unfold to create compelling content for your stories (these are paid apps fyi)

Make sure you are posting at peak times for IG. You will have to look into this more on your own time.

Be consistent and post regularly.

Consider live streaming on Instagram.

Share your Instagram content on other platforms like Pinterest for example!

Write long captions and use hashtags in your posts! You can use a tool like to get more hashtag ideas.

More ideas about how to get more followers

Or just hop on Google and search “how to get more instagram followers 2020”

Toy Fair’s Lower Level Evolves to Must-Stop Shop

Thanks to aNb Media for this feature article by KidStuff PR President, Lisa Orman, in the Toy Fair NY 2017 issue of Toys and Family Entertainment Magazine

Remember how the lower level of New York Toy Fair at the Jacob Javits Center was “the basement” or cast-offs and companies who couldn’t afford the rent upstairs, or didn’t have the clout in the lottery system to get a booth in prime space?

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Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval


Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval

Black Earth, WI (November 22, 2016) – Four clients with KidStuff and TechStuff Public Relations are feeling extra jolly this season as they learn of winning a total of seven Holiday 2016 Seals of Approval from the demanding National Parenting Center testers. A whimsical mix of robotic dress up gear (Aeromax), baby sound machine and projection alarm clock (Big Red Rooster), plush learning tools using Bluetooth (Bluebee Pals) and a pen that draws circuits with silver conductive ink (Circuit Scribe) wowed children and adult judges.