KidStuff Public Relations is a mid-size public relations agency specializing in children’s products and toys. Based near Madison, WI, KidStuff PR was established in 1994 as the agency of record for Zany Brainy toy stores. Since that time, the agency’s founder and president, Lisa Orman, along with a team of mothers (and a father) have been helping companies ranging from small start-up toy companies to medium and larger-sized manufacturers spread the word about their products.
One of a very small number of public relations agencies focusing only on children’s products and toys, KidStuff PR offers a unique and targeted approach to public relations. The agency’s specialization has lead to close relationships not only with key media influencers, but also in the toy industry community—exemplified by the agency’s past public relations projects for the Toy Industry Association (TIA) and the American Specialty Toy Retailers Association (ASTRA).