At Booth 4901 Discover The Newest Paddle Game: A Combo Of Volleyball & Pickleball (On Steroids) Making For One Intense Game!

Virginia Beach, VA (February 3, 2017) – Next time family and friends gather outdoors, forget the beloved horseshoes or badminton net and break out PaddleZlam™. This fast-paced game with two cones, a pickleball and paddles makes its debut in a licensing agreement with COOP, makers of active lifestyle products, at Booth 4901 at the American International Toy Fair. Then look for PaddleZlam ($39.99) at Target stores nationwide by Spring 2017.

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“What makes this game so different and unique,” offers family man and game inventor Robert DiGiacomo, “is that it offers the same great features of all those beloved family games like horseshoes, Kan Jam® and bocce, but it’s much more interactive.”

Originally played on the sands off of Long Island, NY, the simple-to-play sport gives athletes at all levels the opportunity to utilize their skills like no other game on the market. Explains DiGiacomo, “it combines precision paddling, volleying, running and mental awareness alike. Players get so caught up in the game they don’t even realize the extent to which they are doing physical activity, especially when playing on the sand.”

Although weight loss was never his real goal, it was certainly a nice benefit to notice from those that continuously played!

Played outdoors, no fancy equipment or clothing is needed, not even shoes. If players are familiar with the wrist action of ping-pong, badminton or racquetball, they can quickly become proficient at PaddleZlam. The twist is with the goal line – a bright orange cone where points are accumulated by hitting targets from a side slam to a direct drop inside the cone’s center. The first team to score 21 points wins. Complete game rules are tucked inside each kit.

Even if family members haven’t picked up a tennis racquet or played skee-ball in years, this game is easy to master with numerous benefits. The fitness aspects of the game include cardio, muscular endurance and strength in both arms and legs. Of course the ultimate benefit is a memorable day of fun with a new challenge to be fought on another day!

PaddleZlam • All Ages • $39.99
Called The Ultimate Anywhere Game, this two-team paddle game can be played with two or four players on the grass, on the sand or in the driveway. The set includes four paddles, one pickleball and two cones.

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Target will be the first to carry PaddleZlam starting Spring 2017.

About COOP Sports
At COOP, a brand marketed by Swimways Corp, we believe there’s nothing better than living an active lifestyle surrounded by friends, family, and community. COOP products support this idea by providing all conditions recreational sports gear for fun play whether you are in the backyard or at the beach. COOP’s attention to detail shows in quality construction and on-trend graphics for everyone – at any skill level. For more information about COOP, visit

About Swimways Corp.
Based in Virginia Beach, Virginia, Swimways, a wholly owned subsidiary of Spin Master Ltd., is a leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. In 2012 they established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim. Swimways has been helping kids learn to swim for over 50 years — longer than anyone else (except parents, of course!). For more information about Swimways, visit

About Spin Master
Spin Master is a leading global children’s entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and 2016 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.

Written by Matt

Dad blogger at ~ communications consultant, collaborator and PR pro ~ recovering hop grower and contributor to numerous local guides ~ husband and dad of 4, living in southwest Wisconsin. I love having fun with my family, writing, traveling, shopping, consulting and sharing my honest opinions. See me in action on Discover Wisconsin (at 00:04:00). I am PR friendly, contact me at or