TODAY SHOW GIVES SHOUT OUT TO REACTORZ FOOTBALL AS MUST-HAVE FOR TAILGATE PARTIES

Light Up Your Game At Booth 4901 To See Why When Sun Goes Down, Reactorz Balls, Discs And Game Gear React With Burst Of LED Lighting

Virginia Beach, VA (February 1, 2017) – When the quirky gadget guy showed TODAY hosts Hoda and Kathie Lee a stage full of ten must-haves for tailgating, the only toy chosen was the remarkable Reactorz Football ($14.99) from COOP Sports. If you plan to party in the parking lot, the sun might go down but these balls with Reactive Light Technology make the celebrating last until the final whistle. Pick one up and give it a toss at Booth 4901 at American International Toy Fair (along with a locker full of reactive game gear).

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From the 2.75” Micro Gripz ($5.99) to the Reactorz 8″ Playground Ball ($17.99), these balls defy sundown so the kids don’t have to stop and come in. Built-in LEDs create a flash of light with each toss and catch. Textured, semi rigid construction makes the ball easy to grip, throw and kick. Regulation Basketball ($19.99) players enjoy every dribble, shoot and score in the driveway with one of three appealing color combinations.

Not all soccer fields have night-lights, especially as the fall season winds down, so Reactorz Size 4 Soccer Ball ($17.99) makes afterschool practice a cinch. As their website http://COOP-sports.com/reactorz.aspx explains, “the core refracts light while the shield blocks it, creating a unique lighting effect and interactive experience between the ball and players.”

Mom bloggers have become big fans of the Reactorz line of play gear. Gushing reviews including “these are going to be my go-to birthday/holiday gifts,” have lit up social media.

“We couldn’t wait to get these out of the package and in motion,” began blogger Kids Clutter and Chaos. “The balls light up with every touch and movement as advertised and are so comfortable for kids to toss and play. The soft rubber makes for fun bouncing action and a softness for hands and feet of young children. The balls are just the right size and super easy to pack. Be prepared for lots of questions on where others can purchase them too! These are going to be my go-to birthday/holiday gifts this coming season as get this… the Soccer Ball is only $17.99 and the Micro Football is just $7.99!”

Chimed in blogger A Day In Motherhood, “OK, these are cool! Like capital
C O O L! My middle daughter, Sarah, became obsessed with basketball last year. So much so that I put a basketball hoop in my driveway so she can play. But come darkness, which is about to fall faster now, she would moan and groan because she had to come in. Well, thanks to the brilliant minds at Reactorz, she can play into the night and it is super fun to watch!”

As parents are perfectly candid when writing their blogs, Kelly’s Thoughts On Things zeroed in on what many initially believe! She writes, “You look at this basketball in a box and think, ‘wow something else to waste my money on.’ You are so wrong. COOP Sports has hit a home run with these Reactorz Balls. I love these balls. All of them.”

There’s more good news for parents shopping for quality and value – the 2017 line has improved its Micro Prism Core and boasts a longer lasting battery. Plus the inflation of each ball lasts even longer!

Look for Reactorz gear at Toys R Us (in stores and online), Target, Academy Sports and various toy, specialty, gift and resort shops coast to coast. Pick up these two footballs for the best tailgate party in the lot!

Football • Ages 5+ • $14.99
This 9” beauty has a semi-rigid outer shield that adds texture, making it easy to grip and throw. Best of all, it’s soft to catch. Choose one or all three styles: Ice Core/Biogreen Shield, Lava Core/Onyx Shield and Atomic Core/Laser Shield. Should you link Video?

Micro Football • Ages 5+ • $7.99
Raised laces make it easy to throw the perfect spiral for smaller hands. This football measures 6.5” long and comes in three styles: Atomic/Plasma, Lava/Laser and Ice core/Blaze shield.

Follow all of the inventive COOP Sports products on social media outlets Twitter, Facebook, Google+ and YouTube. Join the COOP email list and be the first on your block to learn what’s next in outdoor fun.

About COOP Sports
At COOP, a brand marketed by Swimways Corp, we believe there’s nothing better than living an active lifestyle surrounded by friends, family, and community. COOP products support this idea by providing all conditions recreational sports gear for fun play whether you are in the backyard or at the beach. COOP’s attention to detail shows in quality construction and on-trend graphics for everyone – at any skill level. For more information about COOP, visit http://www.COOP-sports.com.

About Swimways Corp.
Based in Virginia Beach, Virginia, Swimways, a wholly owned subsidiary of Spin Master Ltd., is a leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. In 2012 they established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim. Swimways has been helping kids learn to swim for over 50 years — longer than anyone else (except parents, of course!). For more information about Swimways, visit http://www.Swimways.com.

About Spin Master
Spin Master is a leading global children’s entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and 2016 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.