Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers, announces Alex Hodge as its new Key Account Division Sales Manager.
Dallas, TX (April 20, 2016) –Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers, announces Alex Hodge as its new Key Account Division Sales Manager. She started in the company’s Dallas office immediately, and oversees 15 sales managers.
Hodge has a diverse background in buying, management, analytics, business development, & and she began her career as an independent representative in the tech industry. Past experience includes OrderMyGear, RuffleButts, Woot (subsidiary of Amazon) and Innovative Sales Group.
Hodge’s key responsibilities include:
• Key account new vendor set up and on-boarding
• Manage strategic account list
• Organize key account summit
• Liaison for Key Account Vendors and Sales Reps
• Maintain and develop key account vendor relations
• Run and submit daily order recap
• Manage monthly analysis report
• Attend all relevant trade shows
• Maintain tradeshow analysis records
• Identify new key account opportunities
“We welcome Alex to our team and are excited about the expertise she brings,” said Steve Starobinsky, VP Marketing & Product Discovery for Diverse Marketing and head of Diverse Insights, a new trend-spotting division.
ABOUT DIVERSE MARKETING
Diverse Marketing is a 55-year-old sales marketing business based in Dallas, TX. It has over 90 territory managers and specializes in the toy and gift industries. It has showrooms in six major cities. Diverse Marketing was started by CEO Greg Hardin’s father and President Wes Hardin’s grandfather Edward Everett Hardin IV in 1959. Ed Hardin began by selling toys in the South-West region of the United States. In the early 1980′s, Edward Everett Hardin V joined the toy industry by starting his own manufacturer’s representative company, Hild & Associates. In the late 1980′s, they joined forces and, with two other partners, became the premier toy representative agency of the Southwest region. In 1992, Greg Hardin joined the business and bought a speciality toy representative agency called Hugh McConnell & Associates and merged it with Diverse Marketing. Through the 1990′s Diverse Marketing grew in size and continued to offer great overall account coverage to the Southwest region. In 2002, Wes Hardin joined the business when the agency covered eight states. Diverse Marketing entered the gift business in 2005 by acquiring PMR/Freeman Force of Dallas, TX.