Diverse Marketing

4308client_template-DiverseMarketing-Simplifiedwww.diversemarketing.com

Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers saturating the country to represent a mix of large and up-and-coming clients, is expanding its services. Its deep access to sales data from its clients and on sell-through data and reactions to new products from the retailers to whom they sell, have led the company to launch Diverse Insights, a new division.

Press Releases


DIVERSE INSIGHTS’ SAN DIEGO COMICON 2017 OVERVIEW: TRENDS & RETAIL REPORT

San Diego, California (July 24th, 2017) I’ve now been to several Comicons, yet this year was different. The show floor felt familiar. It felt as if my friends and family were there with me. I don’t mean that literally, I…

DIVERSE INSIGHTS EXPLORES THE TRENDS & LICENSES FROM TOKYO TOY FAIR 2017

DIVERSE INSIGHTS EXPLORES THE TRENDS & LICENSES FROM TOKYO TOY FAIR 2017

Tokyo, Japan (June 6th, 2017) — When it comes to product I feel like the world is getting smaller. Trends are moving faster across oceans and consumerism in this space is much more global than the borders that divide us….

DIVERSE INSIGHTS' LICENSING EXPO 2017: BRANDS & LICENSES THAT WILL MAKE AN IMPACT AT RETAIL IN 2018

DIVERSE INSIGHTS’ LICENSING EXPO 2017: BRANDS & LICENSES THAT WILL MAKE AN IMPACT AT RETAIL IN 2018

Las Vegas, Nevada (May 31, 2017) — In particular, NBCUniversal stood out as their global reach is widening with their recent investments into Snapchat ($500M), Buzzfeed ($200M) and Rotten Tomatoes. They are creating an immerssive marketing roadmap that allows their…

Diverse Insights: Careers That Can Sprout from Arts & Crafts Toys, and Why We As An Industry Should Give it a Boost

I found his statement to be particularly meaningful. Lately, the art & crafts supercategory is in decline and I believe its because retailers see art toys as just “time occupiers”. However, I believe the truly exceptional items can substantially influence…

Diverse Insights Top Picks from NY Toy Fair 2017

2017 Toy Fair NEW YORK, NY (FEB 28th, 2017) – I decided to stay in NYC to reflect on a Toy Fair that I felt had a lot of potential. Unlike most years, I don’t believe there to be one…

Hong Kong to Atlanta to Dallas; Diverse Insights' top trends from January Trade Shows

Hong Kong to Atlanta to Dallas; Diverse Insights’ top trends from January Trade Shows

The Following are the latest trends I discovered during my travels to Hong Kong Toy Fair (Jan. 3rd—8th), Atlanta Gift Show (Jan. 10th—15th) and Dallas Gift Show (Jan. 18th—22nd) Dallas, TX (January 30, 2017) – – “How was your year?”…

DIVERSE INSIGHTS DALLAS FALL TOY PREVIEW-TRENDS AND LICENSING RECAP

Dallas, TX (October 10, 2016) – Fall Toy Preview has evolved into a hybrid show. It’s geared less towards prototypes and loose marketing plans in hopes for a buyer’s subtle nod of approval; to instead a collection of suppliers both…

DIVERSE MARKETING SCORES BEST ATLANTA GIFT SHOW IN ITS HISTORY

Diverse Marketing Is Excited To Share It Recently Had Its Most Successful Gift Show At AmericasMart In Atlanta In The Company’s History, In Terms of Total Volume.
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DIVERSE INSIGHTS PRESENTS: COMICON 2016, FAN FAVORITE

Dallas, Texas (July 27, 2016) Comicon is for EVERYONE. If you don’t read anything else below, know that this event and this lifestyle doesn’t judge you on gender, age, race, body image, disability, or anything else. Fandom is truly universal and in my opinion the key to staying relevant in today’s quickly evolving retail landscape. This is my favorite show of the year, and below are the trends I spotted over the last three days in San Diego. –Steve Starobinsky, Chief Discovery Officer, Diverse Insights
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DIVERSE MARKETING HIRES KIDSTUFF PUBLIC RELATIONS TO EDUCATE TOY & GIFT INDUSTRIES ON ITS KEY DIFFERENCES

Sales Rep Firm is First to Engage PR Firm, Will Tout New Diverse Insights Division
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DIVERSE MARKETING HIRES ALEX HODGE AS KEY ACCOUNT DIVISION SALES MANAGER

Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers, announces Alex Hodge as its new Key Account Division Sales Manager.
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DIVERSE INSIGHTS PRESENTS: THE TOKYO TOY FAIR REPORT 2016

The Tokyo Toy Fair is a two part event unlike the anything in the North America
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