Diverse Marketing

4308client_template-DiverseMarketing-Simplifiedwww.diversemarketing.com

Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers saturating the country to represent a mix of large and up-and-coming clients, is expanding its services. Its deep access to sales data from its clients and on sell-through data and reactions to new products from the retailers to whom they sell, have led the company to launch Diverse Insights, a new division.

Press Releases


Diverse Insights: Careers That Can Sprout from Arts & Crafts Toys, and Why We As An Industry Should Give it a Boost

I found his statement to be particularly meaningful. Lately, the art & crafts supercategory is in decline and I believe its because retailers see art toys as just “time occupiers”. However, I believe the truly exceptional items can substantially influence…

Diverse Insights Top Picks from NY Toy Fair 2017

2017 Toy Fair NEW YORK, NY (FEB 28th, 2017) – I decided to stay in NYC to reflect on a Toy Fair that I felt had a lot of potential. Unlike most years, I don’t believe there to be one…

Hong Kong to Atlanta to Dallas; Diverse Insights' top trends from January Trade Shows

Hong Kong to Atlanta to Dallas; Diverse Insights’ top trends from January Trade Shows

The Following are the latest trends I discovered during my travels to Hong Kong Toy Fair (Jan. 3rd—8th), Atlanta Gift Show (Jan. 10th—15th) and Dallas Gift Show (Jan. 18th—22nd) Dallas, TX (January 30, 2017) – – “How was your year?”…

DIVERSE INSIGHTS DALLAS FALL TOY PREVIEW-TRENDS & LICENSING RECAP

Dallas, TX (October 10, 2016) – Fall Toy Preview has evolved into a hybrid show. It’s geared less towards prototypes and loose marketing plans in hopes for a buyer’s subtle nod of approval; to instead a collection of suppliers both…