Diverse Marketing

4308client_template-DiverseMarketing-Simplifiedwww.diversemarketing.com

Diverse Marketing, a 55-year-old agency with 90 toy and gift territory managers saturating the country to represent a mix of large and up-and-coming clients, is expanding its services. Its deep access to sales data from its clients and on sell-through data and reactions to new products from the retailers to whom they sell, have led the company to launch Diverse Insights, a new division.

Press Releases


DIVERSE INSIGHTS EXPLORES THE TRENDS & LICENSES FROM TOKYO TOY FAIR 2017

DIVERSE INSIGHTS EXPLORES THE TRENDS & LICENSES FROM TOKYO TOY FAIR 2017

Tokyo, Japan (June 6th, 2017) — When it comes to product I feel like the world is getting smaller. Trends are moving faster across oceans and consumerism in this space is much more global than the borders that divide us….

DIVERSE INSIGHTS' LICENSING EXPO 2017: BRANDS & LICENSES THAT WILL MAKE AN IMPACT AT RETAIL IN 2018

DIVERSE INSIGHTS’ LICENSING EXPO 2017: BRANDS & LICENSES THAT WILL MAKE AN IMPACT AT RETAIL IN 2018

Las Vegas, Nevada (May 31, 2017) — In particular, NBCUniversal stood out as their global reach is widening with their recent investments into Snapchat ($500M), Buzzfeed ($200M) and Rotten Tomatoes. They are creating an immerssive marketing roadmap that allows their…

Diverse Insights: Careers That Can Sprout from Arts & Crafts Toys, and Why We As An Industry Should Give it a Boost

I found his statement to be particularly meaningful. Lately, the art & crafts supercategory is in decline and I believe its because retailers see art toys as just “time occupiers”. However, I believe the truly exceptional items can substantially influence…

Diverse Insights Top Picks from NY Toy Fair 2017

2017 Toy Fair NEW YORK, NY (FEB 28th, 2017) – I decided to stay in NYC to reflect on a Toy Fair that I felt had a lot of potential. Unlike most years, I don’t believe there to be one…