Broccoli, Bad Breath and Boogers Are On The Newest Find It List Making Kids Smile And Parents Squirm

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Snohomish, WA (March 16, 2016) – Anyone who deals with tots deals with some unpleasant adventures – stinky diapers, spit up and missed toilet rims. Eww, Gross! It may not be something grownups talk about but kids are fascinated with gross subjects. And that’s a good thing, according to the toy makers at Find It® Games. They proudly announce their launch of the “Eww Gross” version ($19.99) where kids get their “gross fix” without wires, screens, or batteries.

What exactly is a Find It® Game? Part game, part gift, parent company Identity Games calls it a “contained adventure.” It’s a portable treasure hunt that you can take with you in the car, to the classroom, grandma’s house, or just keep out in your room/office.

In every version of the Find It® game, you will find brightly colored pellets plus 40 or so small items that follow a specific theme. The items are listed on top of the game for easy reference. Some are easy to find; others a bit harder. Twist, spin, shake or tap the filled container to spot the hidden items – in alphabetical order, smallest to largest, fastest to slowest, etc. It sounds easy, but it’s a challenge for any age – there are so many ways to play a Find It® Game!

In “Eww Gross”, the focus is on everyday items that spark a reaction of disgust. Then again, kids love discussing the attributes of smelly sneakers or farts (the letters F, A, R, T are hidden in this new game)!

Not so much with broccoli or fish bones but they may still elicit an “eww!” Parents may not appreciate all of the yucky words – dandruff, earwax or eyeballs – but there is an educational component, just don’t tell the kids!

The gross nature of the game grabs kids’ attention. Once engaged in the treasure hunt, they can spend hours trying to find all of the items and comparing them with the checklist on top. That’s called focus! And teachers, counselors, therapists, and other professionals have been touting the benefits of the Find It® game in promoting better attention spans in both kids and adults.

To that end, Identity Games has created a Focus & Concentration campaign to promote better attention spans for kids through play. Now more than ever, children struggle with issues surrounding focus, concentration and attention. There are over 6.5 million children currently diagnosed with ADD/ADHD, and the waiting list for medical diagnosis is almost as large. Blame the prevalence of digital gadgets or the rise in social contact.

A recent study by Microsoft pinpointed a frightening statistic – the average human attention span is 8 seconds – less than that of the common goldfish! Parents who battle the effects of ever increasing screen-time can introduce tactile games and proven play patterns that rely on concentration, even for a few minutes a few times a week.

Over 3 million Find It® games have been sold. Every day they pop up in homes, schools, therapy centers and libraries across the country. There’s something wonderful hidden among all those colorful pellets.

With new themes like “Eww Gross”, kids have a good reason to stop and search for a Garbage Can, Toenail Clipping or Used Bandage (feel free to say aloud, “ewwwww”).

Moms who may gag at the “Eww Gross” content can take comfort, while leisurely sipping a cup of coffee, as Junior is quiet and focused with his Find It® Game. An integral part of every child’s development and growth is learning to pay attention, at least longer than a goldfish! This portable treasure hunt, at just $19.99, does that.

Eww Gross • $19.99 • All Ages
Part game, part activity, this “contained adventure” is a portable treasure hunt. This newest version will get a reaction as soon as the 40+ word list is read. Expect to hear “eww” and “gross” when reading the words “scab” or “smelly armpits.” Again, don’t tell the kids, but playing this game will encourage focus and concentration, key traits for a healthy future.

A number of Find It® Games have a special mystery item inside, including Eww Gross. Find the mystery item, report it online at and win a special discount off the next Find It purchase.

The secret bonuses are listed under the website’s Mystery Items tab. Once the game has been thoroughly played, there are other ways to boost focus and have fun. The Find It® website suggests finding the letters alphabetically, timing to see how long it takes to find all the items or even writing a story with the objects found in the order they were discovered!

Discover all of the themed Find It games at Barnes & Noble, neighborhood toy stores and specialty shops. Online shoppers can easily order these treasure hunts at For more information, visit their website, Follow Find It on all social media channels including Twitter, Facebook and Instagram.

Identity Games has been developing innovative fun for both the corporate and consumer markets for 20 years. The Dutch company was founded in 1992 to make creative and educational games for every business, family and market while exceeding customer expectations by delivering high quality games at the best possible prices. From 2006 through 2013 Identity Games won several awards in The Netherlands, Europe and the US. Most recently, Identity Games USA, a division of Identity Games, acquired the Find IT® games brand. Also on their current toy shelf are Miffy Hide and Seek, Tiny World Wildlife, Tiny World Dino, Poopyhead, Boom Boom Balloon and Escape Room the game. Look for Identity Games in Walmart, Target, Toys R Us and online at To find a store, click on their website,