A New Generation Gives Nostalgic Nod:
A Retro-Design Racing Dream Team Loaded with Flashing Lights & Realistic Sounds
New York, NY (October 17, 2022) — Hess Corporation announced its Holiday ‘22 season with the release of the Hess Flatbed Truck with Hot Rods on sale exclusively at HessToyTruck.com for $41.99 plus tax with free standard shipping* and a whopping 9 Energizer® batteries included. Anticipate those sights and sounds on Christmas morning with the 42 lights and 4 realistic sounds from this revved up 3-in-1 toy truck set!
“Gift givers will cherish joyous moments of the kids immersing themselves in valuable imaginative play with this action-packed truck and hot rods trio” said Justin Mayer, Hess Toy Truck General Manager. “Millions of families over nearly 60 years have included the gifting of a Hess Toy Truck as part of their yearly holiday tradition.”
The 2022 Hess Flatbed Truck with Hot Rods has received the prestigious Oppenheim Toy Portfolio’s Platinum Best Toy Award and Toy Insider’s 2022 Top Holiday Toy Award.
This year’s vintage design is a subtle nod to the second-hand fuel truck of similar style that Leon Hess started the company with in 1933.. Instead of delivering oil, the reimagined 2022 toy is a flatbed that transports a pair of classic-coupe hot rods.
The elongated twin-axle retro-styled Flatbed Truck is solid white with bold green fenders, body side striping and contrasting bed floor. Look for the shining chrome details of the embossed front grille, bumpers and exhaust pipes. The cab features 4 top-mounted buttons that activate 4 realistic sounds (truck ignition, truck horn, hot rod racing action, and the hydraulic ramp sound made when the ramp is pulled out). Little fingers will discover a useful pull-out ramp with side-out activated hydraulic sound for easy loading and unloading on race day!
Kids will feel exhilaration as they unload the two toy Hot Rods down the truck’s ramp and drag race the pair under the dining room table or in front of the Christmas tree.
The Hot Rods– one red and one green – feature cutaway front ends with exposed sparkling-chrome supercharged style engines. Racing stripes and colorful flaming body side graphics complete the sizzling style. Built for speed and traction, with skinny front and wide rear racing tires, these two toy Hot Rods boast mighty pullback motors that rev up and propel them down the drag strip in either flat or wheelie positioning. Each Hot Rod has 9 bright lights that operate in steady mode. Vroom vroom.
But wait, there’s more holiday shopping!
Making the holidays bright for the littlest Hess Toy Truck fans, is the My Plush Hess Truck: 2022 Choo-Choo Train, also a Toy Insider’s 2022 Top Holiday Toy winner. The ideal gift for newborns through toddlers, the squeeze-activated soft toy is the third in the award-winning plush, recognized for its comforting lights and fun sing along song from parent testers and judges alike. The plush collectible is available for $34.99 plus tax. Like all Hess toys, free standard shipping* and Energizer® batteries are included.
In support of the Marine Toys for Tots Foundation’s 75th Anniversary, Hess and its customers are joining forces to fulfill the Christmas holiday dreams of thousands of less fortunate children. For each toy truck a customer donates to Toys for Tots at HessToyTruck.com, Hess will match it with an additional toy truck donation up to a combined total of 75,000 toys. Over a 15-year partnership with the Marine Toys for Tots Foundation, Hess has donated over 1 million toy trucks.
Additionally, Hess will continue its educational giving program, providing approximately 20,000 toy trucks to classrooms nationwide in conjunction with the newest edition of a science, technology, engineering, and math (STEM) curriculum guide. Designed by Baylor College of Medicine’s Center for Educational Outreach, the guide provides seven lessons featuring the 2022 Hess Flatbed Truck and Hot Rods as a STEM learning tool. Teachers can apply for a free set of 12 toy trucks and download the curriculum guide at HessToyTruck.com/stem.
Hess toy trucks (and trains) are sold exclusively at HessToyTruck.com while supplies last.
ABOUT HESS TOY TRUCKS
The Hess Toy Truck, among the bestselling toys annually, is a highly sought-after collectible toy and a treasured holiday tradition shared among families since 1964. To stay up to date, text “HESS” to 437788 to sign up for mobile alerts and follow Hess Toy Truck on Facebook and Instagram.
* excludes Alaska, Hawaii and Puerto Rico.