Featuring Soft And Sweet Lion, Hippo And Elephant Themed Treasures For Newborns And New Parents

Portsmouth, NH (January 12, 2016) – In the jungle, the mighty jungle, the lion sleeps tonight. In the nursery, the peaceful nursery, the baby is surrounded by lion or maybe hippo and definitely elephant! These three animals have been reimagined by Moulin Roty, the beloved French maker of charming plush, accessories and wooden toys, into a new collection for 2016. Look for Les Papoum, an ultra soft and warm toned range at the winter gift and toy trade shows. Each of the sweet toys and accessories features one or all three pals including Lion Doll With Ring Rattle ($43), Elephant Baby Slippers ($24) or perhaps a Blue Hippo Square Lovey ($28).

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A baby calls for enchanting treasures in the home, in the car and perhaps a few stowed at Grandma’s house! Les Papoum has something for everyone in the newly extended family. Look for loveys, slippers, plush rattles and dolls and of course, musical toys. There are elephant and lion and hippo themed activity toys for infants. All of that reaching and grasping is important as baby meets each milestone. Les Papoum tucks in sensory surprises to enhance hearing, seeing and cognitive skill, memory and recall. This 3-piece puzzle, Activity Elephant or Hippo ring rattle is sure to please!

New moms and dads have some special items to play with too! A beautiful Souvenir Box (written in English) has a perfect spot for all of baby’s many firsts. A Storybook Torch flashlight highlighting all of Les Papoum animals is ideal for older siblings to enjoy or as baby grows and continues the nursery animal theme.

Magicforest Ltd., importers of luxurious European playthings for babies and children, has a soft spot for parent company Moulin Roty. With its more than 20 themed collections, Moulin Roty is marketed only to independently owned specialty toy and gift stores in the United States through its American partner. Explains Dr. Robert Leuchtner, President of Magicforest, “For more than 40 years Moulin Roty has searched for the very best materials, selecting most of their fabrics from France and the rest from Europe because of their design and technical quality as well as their non-toxicity (Oeko-Tex certified). Plus all toys are tested according to the European Standard in addition to the American Standards specified in the CPSIA.”

In addition to these playthings, Magicforest has one more surprise for consumers! Look for an enchanting line of summer clothing for ages 0-18 months featuring the colors and fabrics of Les Papoum. Known as Les Petits Habits, the collection will be available to order in February 2016.

On display at winter 2016 gift and toy shows, Les Papoum Collection has a wide range of products to give and to receive:

Rattles • Age Newborn+
• $23-$24
Elephant, Lion and Hippo adorn a variety of rattles, some with rings and beads.
Activity Rattles • Ages Newborn + • $43
Features squeakers, crinkle paper, mirrors and rattles. Attaches anywhere! Musical Hippo or Elephant • Ages Newborn+ • $39
Sweet melodies, attaches anywhere with Velcro.

Baby Slippers • Ages 0 – 6 months • $24
The ultimate baby shower or welcome home gift featuring a sweet Elephant or Hippo. Pair with a lovey and you’re the new favorite relative! Loveys • Ages Newborn+
• $28 – $30
Call them blankies, loveys or something else, tots need something to hold on to and Hippo or Elephant will make them feel super secure!
Soft Ball • Ages 10 Months+
• $8.50
Teaches cause and effect, encourages grasping

Wood Puzzles • Ages 1+ • $16 – $18
Les Papoum Pop Up • Ages 1+ • $28
Souvenir Box • Ages 3+ • $44
Storybook Torch • Ages 4+ • $18
Elephant Doll • Ages Newborn+ • $34

Celebrating its 12th year in business, Magicforest is an American toy importer and proud to be the exclusive distributor of seven European brands including Moulin Roty — its flagship brand — currently sold in 800 specialty toy and gift shops. The company has a simple operating principle: provide the very best in children’s toys and games. They like to think of the Magicforest as a friendly place where kids learn, play and grow. Plus parents are confident that their products meet the highest standards of safety and quality. Find their wholesale site online at http://www.magicforest.com.