Coveted Toy Brand Reindeer In Here Becomes Most Awarded Holiday Tradition Brand of 2018


Coveted Toy Brand Becomes Most Awarded Holiday Tradition Brand of 2018

Playa Del Rey, CA (October 19, 2018) – Reindeers are to December like pumpkins are to October. That’s how kids and their parents think. You can’t really snuggle with a pumpkin but one in-demand gift set, Reindeer In Here, is all about hugs and wishes. It’s also about to become THE most demanded plaything based on last year’s Black Friday sales, the news media and the toy experts. In its first year in retail, 1200+ retailers are stocking this award-winning plush & book gift set before another anticipated Black Friday sell out. Reindeer In Here, is capturing the hearts of America and creating positive family memories for the new modern family.

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Toy industry forecasters have awarded Reindeer In Here nine (and counting) national honors since its debut. It is now the Most Awarded Christmas Tradition Brand of 2018. Beyond the gift set of an enchanting book and a soft plush reindeer, is a tale for children to hear again and again: being different is normal! Turning the page, children discover a snowman with a candy cane nose, there are two cross-eyed penguins, one wearing glasses, a polar bear sprouts just three hairs on his head, and a little reindeer with two mismatched antlers gives Santa his best idea yet!

Reindeer In Here is the most awarded holiday toyNews outlets, from Newsweek & People to Fatherly & US Weekly, heard the buzz within the toy industry and began to tout how Reindeer In Here “officially solidified its place as the only bona fide direct competitor to Elf On The Shelf.”

Reindeer In Here’s beautiful box set made its debut on Black Friday 2017. In a matter of TWO hours, it completely sold out on Amazon! The gift and toy industries grabbed a few copies and began anointing it as the next big thing for Christmas cheer.

As demand exploded, more than 1200 neighborhood retailers, like Hallmark and Learning Express, quickly agreed to stock the plush-and-book boxed set (ideal for gift wrapping). This season, over 19 million in-home catalogs will showcase Reindeer In Here. Holy Dasher and Blitzen! And no wonder, based on the all 5-star rave reviews from Black Friday 2017 Amazon consumers:

Dadpreneur Adam Reed with his kids and creation
Dadpreneur Adam Reed with his kids and creation

“Wow just ordered on Black Friday and it was just delivered,” wrote one of thousands who grabbed a gift set before selling out in two hours online. “It is very cute and soft. I love the story and I’m so glad it’s here. I never liked the idea of the elf and never bought one. I can’t wait to read this wonderful story to my grandkids! They are going to love it!”

Many parents and grandparents agreed with this writer. “After years of being creeped out by Elf on a Shelf, Reindeer in Here is a GODSEND!! With 2 little ones (4 and 6) and one on the way, I can’t even tell you how pleased I am with this! Though we have a special plan for actually giving it to the kids, I had to check them out for myself when they arrived today (yes, the Sunday deliver was a HUGE bonus – free 2 day shipping!!) to see if they were as cute as the ads and it is the cutest reindeer I’ve ever seen! Reindeer in here absolutely shelves the elf in our household!”

Like Christmas itself, celebrations and traditions are global. And the demand for Reindeer In Here has soared. According to Reindeer In Here’s Reed, current international distribution agreements have been met with South Africa and Canada. Talks are in the works with UK, Australia, Ireland and other international distributors.

Reindeer In Here • All Ages • $29.99 at retail; $32.99 on Amazon
Coveted Toy Brand Reindeer In Here Becomes Most Awarded Holiday Tradition Brand of 2018

In early December the Reindeer In Here book and plush “magically” arrive for your child, setting the stage for a new yearly Christmas tradition. It’s their first gift of the holiday season from Santa — and it came early! As the parent surprises their child with this unexpected early Christmas present, they introduce them to the special untold story of the reindeer.

As the story unfolds, the child learns that many years ago Santa asked his reindeer for some help in learning about each child’s true Christmas wishes. Santa told his reindeer that while he knew children all over the world, only some wrote him letters — so he wanted a way to know each child even better! One different little reindeer who was born with one antler smaller than the other and big blue eyes quickly suggested a different way to solve Santa’s conundrum. The little reindeer told Santa he should send his reindeer early in the month of December to stay with the children so Santa could learn as much as possible about each child – where they live, what they like, what they do each day, where they go, who their family and friends are, and what their TRUE Christmas wishes are. Then every night while the child sleeps with the reindeer next to him or her, the reindeer writes notes to Santa detailing their daily adventures.

On Christmas Eve, the child will put their reindeer under the tree so it can greet Santa. After Santa finds the reindeer, it will go with him to guide his sleigh back to the North Pole until next year — when the child’s Christmas reindeer will return in early December to see its friend once more! This holiday tradition will unfold for many years to come as the child looks forward to that magical time of year when their very own special Christmas friend comes back to see them again!

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Although never intending to be an author, Adam Reed has always been a storyteller. When not being a dad, he is CEO of Los Angeles-based Emmy nominated production company, Thinkfactory Media, one of the most prolific scripted and unscripted production companies in the business. He has created and produced over 500 hours of television. Adam lives in Playa Del Rey, CA with his wife and two children – his daughter Peyton and son Weston, whom both of his books are dedicated to. For more information, visit


Written by Matt

Dad blogger at ~ communications consultant, collaborator and PR pro ~ recovering hop grower and contributor to numerous local guides ~ dad of 4, living in southwest Wisconsin. I love having fun with my family, writing, traveling, shopping, consulting and sharing my honest opinions. See me in action on Discover Wisconsin (at 00:04:00). I am PR friendly, contact me at or