TOY HALL OF FAMER “CARDBOARD BOX” GIVEN A MAKEOVER FOR A NEW GENERATION OF SHARED PLAY

1817: British Invent Cardboard Box Unwittingly Sparking Kids’ Imaginations
2018: Sharingland Delights Dotcom Kids with Five Easy-To-Fold Playhouses

México City (June 5, 2018) – When gifts are unwrapped, have you ever observed that to a child, often the box a toy came in is more appealing than the toy itself? It’s universally true that the Cardboard Box is one of the world’ most popular playthings. It’s even listed in the (ta da) National Toy Hall of Fame!

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So it should not be surprising that when an international, award winning, cardboard design and manufacturing company in Mexico decided to jump into the challenge of creating a sustainable toy, the Cardboard Box 2.0 arose. This is the newest darling of pop-up playhouses that are sturdy and inviting for preschoolers. Introducing Sharingland and five playhouse models that come ready-to-play with a hard-to-resist set of accessories to wear or play their “box.” Unfold in a minute a Grand Palace, The Epic Castle, Space Odyssey, Ancestral Teepee or Windmill Farm. Each Playhouse Kit retails for $99.99 and will soon be available in the U.S. online and in specialty shops.

Sharingland cardhouse playouse kits

This is not your Grandma’s old appliance container that needed to be colored or cut. Sharingland’s ready-to-use playhouses conjure up pure joy, just like the old days, but they look gorgeous out-of-the-box.

Reimagined for dotcom kids who are used to plugged-in gadgets, these playhouses unleash an adventure that is created on the spot. Interior interactive graphics and the enclosed wearables set off the make-believe adventure. Each “kit” comes with characters and costume pieces such as a tiara, armor, fairy wings and tomahawks, depending on the Playhouse theme. These age-appropriate pieces enhance the Sharingland experience and promote interactivity. When play is done, unfold and store the flattened playhouse under the bed! Tomorrow, set it up and begin anew!

How is it that cardboard, invented in 1817, became so popular? “Over the years, children sensed the possibilities inherent in cardboard boxes, recycling them into innumerable playthings,” describes the Toy Hall of Fame curators at The Strong Museum in Rochester, NY. “The strength, light weight, and easy availability that make cardboard boxes successful with industry have made them endlessly adaptable by children for creative play. Shoe boxes serve as ideal settings for scenes and dioramas. Small boxes take on alternate roles as dollhouse furniture. Wheels drawn on the side turn a box into a car. Really large boxes—from washers, stoves, big-screen televisions, or refrigerators—can offer children even greater opportunity for creativity.”

No need to buy a new appliance just so Junior can have the box! These playhouse kits are truly works of art. Open The Epic Castle ($99.99) and set up a Knight’s quarters complete with a King’s crown, Knight Armor, Swords, Dragons, Castle Flags and a Family Shield. Everything is made from sturdy cardboard that’s water and flame resistant! Interior walls show magic potions and – is that Merlin’s hat? Medieval weapons and a full set of armor are pictured to spark conversations (or dare we say research with Dad later on?)

Jump a continent and another timeline to The Ancestral Teepee ($99.99), winner of Best New Product Award 2018 from NY Now Home, Lifestyle + Gift Show. Kids transform into character wearing the Chieftain Headdress or Tribe Vests while holding a tomahawk. Go ahead and dance around the teepee adorned with a Bull Head and Spirit Animal totem pole.

Each of the five Playhouses (with more in the works) boasts 80% recycled and 100% recyclable materials that comply with the all-important CPSC safety requirements. Parents appreciate the easy-to-assemble and easy-to-store kits that sit flat in a closet, on a shelf or under a child’s bed.

Grand Palace Playhouse Kit • All Ages • $99.99

Grand Palace Playhouse Kit • All Ages • $99.99
Princess Tiara? Check. Magical Scepter? Ah-ha. Fairy wings, Palace flags, Royal Armor and a 44” x 44” x 44” palace create the perfect setting for a princess!

Space Odyssey Playhouse Kit • All Ages • $99.99

Space Odyssey Playhouse Kit • All Ages • $99.99
An out-of-this-world adventure starts with this space capsule ready for take-off. Added pieces like jetpacks, tele-transporter armbands and a few Martians (!) makes this a memorable way to introduce STEM subjects.

Windmill Farm Playhouse • All Ages • $99.99

Windmill Farm Playhouse • All Ages • $99.99
The rooster wind compass atop the playhouse let’s everyone know which way the wind is blowing today! Play Old McDonald with a hat, denim overalls and an oink oink here (3 piggies) and a cluck cluck there (1 chicken)!

Ancestral Teepee Playhouse Kit • All Ages • $99.99

Ancestral Teepee Playhouse Kit • All Ages • $99.99
2018 Best New Product Award 2018 • NY Now Home, Lifestyle + Gift Show
The geometric folds of this teepee resemble a work of art with pretty patterns and accessories. Look for the dreamcatcher tucked inside!

Epic Castle Playhouse Kit • All Ages • $99.99

Epic Castle Playhouse Kit • All Ages • $99.99
Everything but the moat comes this this handsome castle that’s decorated inside and out. Be the hero in shining armor or crown yourself the king. Fly the castle flags proudly atop the 44” x 44” x 44” structure.

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Look for these playhouses online at Sharingland.com this summer and in specialty retail stores in time for Holiday 2018 shopping. Visit them on their socials below.

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ABOUT SHARINGLAND
Helping kids unleash their full potential by learning the value of sharing and imagination is the motto of Sharingland, a subsidiary of “e3 – estrategia, equilibrio, evolución S.A. de C.V.”, the Mexican-based cardboard products manufacturer. Over the last decade, e3 has specialized in designing, developing, manufacturing and distributing cardboard products in México and North America. Discover their playful world at www.sharingland.com.

Written by Matt

Dad blogger at OurFamilyReviews.com ~ communications consultant, WordPress.com collaborator and PR pro ~ recovering hop grower and contributor to numerous local guides ~ dad of 4, living in southwest Wisconsin. I love having fun with my family, writing, traveling, shopping, consulting and sharing my honest opinions. See me in action on Discover Wisconsin (at 00:04:00). I am PR friendly, contact me at matt.w.sweeny@gmail.com or our.fam.reviews@gmail.com