Newborns (And New Parents) Will Adore Each Classic-ly French Plaything from Les Zig Et Zag’s Overflowing Toy Box

Portsmouth, NH (April 13, 2017) — Magicforest, importers of luxurious European playthings for babies and children, has something new for newborns and new parents — Moulin Roty’s charming line called Les Zig et Zag. The collection for infants and toddlers features bright blues, oranges and yellows with whimsical characters to delight and soothe, no matter what hour of the day or night.

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Parents may not be catching a lot of zzzzzz’s but this collection features the letter Z in whimsical names like Zéphyr and Zacky. Characters and themes range from a horse and sheep to a yurt puzzle and harmonica! In baby’s world, everything is colorful and lyrical and made to touch. No one does it better than the European toymakers of Moulin Roty who highlight color, design and softness in each of their lines.

The first pieces of the Les Zig et Zag collection were shown in New York City in February to the enchantment of retailers and toy industry insiders. Consumers may now purchase one or all three plushy characters full of mischief and music — Zacky the Dog ($40), Zéphyr the Sheep ($40) or Zadig the Horse ($40). If a baby shower is on the horizon, consider wowing party guests with a soft Sheep Lovey ($44) or the ahhh-dorable Zadig the Horse Activity Stroller Spiral ($44). (Pssst: both are machine washable – just in case…)

Magicforest has been serving up charming European toys since 2004. You can find the nearest neighborhood retailer from their U.S. map found at http://www.magicforest.com/retailers.html. Or shop online from their American e-commerce site, http://www.bonjourpetit.com. The colorful website describes how Moulin Roty products always strive “to create a soft world for kids to explore, dream and play with the best quality toys!” Indeed the French company is most proud “to be a worker-owned cooperative, putting quality, creativity and excellence first.”

Look for these highlighted toys and more, now in specialty shops and online.

Wooden Harmonica (M659326) • $10 • Ages 3+
Just beautiful! That’s the first thing grownups will say when they handle this pretty painted wooden harmonica featuring Zadig the horse, the friendly wolf and the mouse. Other wooden painted instruments in the Les Zig et Zag line include a rainstick, guitar, piano, maracas and flute! This makes a wonderful Big Brother or Big Sister gift to match Baby’s welcome-home present.

Yurt Puzzle (M659318) • $15 • Ages 1+
Who’s staying at this yellow yurt? Would you believe a sheep, a mouse, a horse and a wolf? Toddlers will quickly delight in this wooden peg puzzle with darling artwork on the surface and hiding (!) beneath the circles, rectangles and squares. Outside the yurt, the musical minstrels have their guitars handy. Lift up the puzzle pieces and discover Zephyr’s guitar playing as Mousey hangs up their scarfs to dry. Zadig the horse is enjoying his tea and the strumming sounds of the guitar. Put the pieces back in place and play another day!

Pop Up Les Zig et Zag (M659175) • $29 • Ages 1+
Three little characters — sheep, horse and dog – await baby’s tap and then laugher. This inviting wooden game is decorated with the illustrations from Les Zig et Zag imaginary yurt-filled world on a starry night.

Plush Pals: Zéphyr the Sheep (M659020), Zacky the Dog (M659023), Zadig the Horse (M659022) • $40 each • Newborn+
Expect these soft pals to create a little mischief and music! Everyone knows that Zacky the dog, Zéphyr the sheep and Zadig the horse are best buddies. They are all dressed in their own style – be it stripe-y stockings or jumpsuit or a fuzzy armband or collar. The plush pals boast lanky legs and are ideal for being towed around by a toddler or snuggled by a baby. Their vibrant colors can be found in all of the soft activity toys, instruments and wooden toys of Les Zig et Zag.

Activity Soft Drum (M659031) • $30.50 • Ages Newborn+
Here’s the perfect baby shower present as everyone awaits the new arrival! This soft “drum” is an activity center filled with oh-so-many things for baby to do. Peek into the center mirror, surrounded by an embroidered star. Baby will giggle when s/he sees a face looking back! This simple game of peek-a-boo teaches baby about object permanence – realizing that just because s/he can’t see an object, doesn’t mean it isn’t really there. Other features include taggies for chewing, a textured rubber teether, and a soft Velcro squeaker mousey. Count the three multi-colored/ multi-textured dangly plush circles. Everything is perfectly size for baby’s new grasping skills. Attach the Velcro strap to the crib or take along with the car seat.

Zacky the Dog Rattle (M659002) • $26 • Ages Newborn+ is a sweet-looking ring rattle that makes a perfect gift. Boys and girls will delight in this simple, European classic. Two rubber feet allow baby to chomp away to soothe those sore gums. The crinkle sound on the dog’s ears and additional rattle will engage baby’s senses.

Musical Sheep (M659041) • $44 • Ages Newborn+ features an adorable, thick fluffy tuft of hair atop his musical body. The super-soft fabric and sweet face of this sheep will make this toy one of baby’s first friends. Baby can listen to the soothing melody as the Musical Sheep is affixed to a stroller, crib or baby chair using the soft Velcro strap.

Sheep Lovey (M659015) • $29 • Ages Newborn+ has fabric so soft you’ll have to feel it to believe it! Contrasting orange and red stripes in the lamb’s interior will catch baby’s attention. Soft knots at the edges allow baby to soothe those teething gums. This makes a thoughtful gift as baby’s name can be embroidered on it.

Zadig the Horse Activity Stroller Spiral (M659077) $44 • Ages Newborn+ is a zany twist on a classic stroller toy. Simply curl Zadig around the handle of the car seat or stroller and give your little one not only something cheerful to look at, but fun to play with! This whimsical toy features all of baby’s favorite sounds such as crinkle paper, rattle, and squeaky toy, along with a dangly little mouse hanging from Zadig’s middle.

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Discover all of these and many more high-quality French-style toys now in U.S. specialty stores or visit Magicforest’s online boutique, http://www.BonjourPetit.com.

Celebrating its 12th year in business and located in Portsmouth, NH, Magicforest is proud to be the exclusive U.S. importer and distributor of Moulin Roty—their flagship brand. Currently sold in over 900 specialty toy and gift shops, the company has a simple operating principle: provide the very best in children’s toys, games and gifts. They like to think of the Magicforest as a friendly place where kids learn, play and grow. Plus parents are confident that their products meet the highest standards of safety and quality. Find out more about Magicforest, the other specialty brands they import and where to buy these wonderful toys by visiting their website http://www.magicforest.com.

Written by Matt

Dad blogger at OurFamilyReviews.com ~ communications consultant, WordPress.com collaborator and PR pro ~ recovering hop grower and contributor to numerous local guides ~ dad of 4, living in southwest Wisconsin. I love having fun with my family, writing, traveling, shopping, consulting and sharing my honest opinions. See me in action on Discover Wisconsin (at 00:04:00). I am PR friendly, contact me at matt.w.sweeny@gmail.com or our.fam.reviews@gmail.com