From Birthday Cake Jake to Marty McPie, Whiffer Sniffers Does It Again With Series 5 Must-Have Backpack ClipsFrom Birthday Cake Jake to Marty McPie, Whiffer Sniffers Does It Again With Series 5 Must-Have Backpack Clips

Kennesaw, GA (September 14, 2017) – Kids back in school will soon spot a few new personalities at the bus stop and in the hallways. And thankfully, they will smell terrific. Think root beer and birthday cake! Those adorable Whiffer Sniffers ($6.99) collected by kids coast-to-coast are expanding, again, with Series 5.

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Stores across the country report lines down the sidewalk with kids waiting to snap up their Whiffer Sniffers or maybe even meet a life-sized costume character.

“It’s no surprise some of the hottest toys are collectibles,” according to a recent newspaper article in Newsday. “Most of these toys are packaged in blind bags or boxes, giving kids an exciting surprise every time. There’s no denying kids can’t wait to get their hands on them — and parents are often sent on a hunt to purchase these coveted, collectible toys.”

“Collectibles are small, but they offer kids big play value,” said Toy Insider mom Laurie Schacht of The Toy Insider. “These tiny toys can be purchased with allowance money and traded with friends on the playground, sparking new social interactions.”

So what do kids typically do with a Whiffer Sniffer (or two or three)? According to their website,, those hand-size plush “are perfect to clip onto your backpack, book bag, lunch box, purse, sports bag, hang in your locker or leave in the car.”

No matter the spot, the whiff will be welcomed by anyone passing by! Whiffer Sniffers introduces Series 5 now to collectors everywhere. With their expressive eyes and impish grins it’s no wonder kids will be adding Whiffer Sniffers to their shopping list!

  • Birthday Cake Jake • birthday cake scented
  • Strawberry Twirl (ballerina) • strawberry scented
  • Rudy B. Floats • root beer scented
  • Mr. Fudgentop • fudge ice cream scented
  • Hal O. Ween (holiday Halloween donut) • donut scented
  • GOLD BAG – Mr. Gooeytop • caramel ice cream scented

Look for Series 5, Part 2, in stores by late September.

  • Cheri Cherry • cherry scented
  • Perry • pear scented
  • Marty McPie • pumpkin pie scented
  • Ben Toasted • grape pastry scented
  • Ed Nog • egg nog scented
  • GOLD BAG – Berry Toasted • strawberry pastry scented

Although there is no scratch and sniff online, click on and use your imagination for a full list of scented personalities, products and prices.

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The Original Whiffer Sniffers is a collectible line of scented plush characters that are available as either backpack clips, larger huggable plush versions, and scratch n’ sniff stickers. Dozens of unique, fun characters have been launched since 2015. Series 5 launches in summer 2017. For more information or to find a retailer, visit

Bearington Collection has been manufacturing award-winning collectible plush bears and animals since 1997. Bearington’s baby division, Bearington Baby is one of the top three baby plush & accessories lines in the United States. Bearington’s newest division, The Original Whiffer Sniffers is the company’s first entry into the toy segment. For more information, see their adorable product line at

Written by Matt

Dad blogger at ~ communications consultant, collaborator and PR pro ~ recovering hop grower and contributor to numerous local guides ~ husband and dad of 4, living in southwest Wisconsin. I love having fun with my family, writing, traveling, shopping, consulting and sharing my honest opinions. See me in action on Discover Wisconsin (at 00:04:00). I am PR friendly, contact me at or