Case Studies

As a full-service public relations agency, KidStuff PR handles traditional media placements with magazines, newspapers, television online media and bloggers. The agency also has experience with event coordination, product placement, celebrity gifting and coaching company representatives for appearances.

Non-traditional media including websites, blogs, and social media sites have become increasingly influential, and KidStuff PR has been monitoring trends to ensure clients are using them to their benefit for over 12 years. A decade ago, when most people weren’t even sure what a blog was, KidStuff PR was one of the first agencies to work with mom bloggers on product reviews and giveaways. Today, the agency has a dynamic list of 300+ highly vetted bloggers, broken down by topic and closely scrutinized for both review quality and blog readership. As a testament to the agency’s leadership in social media work, Orman was honored with the first-ever Women In Toys Social Networker Award in 2010 (her second Wonder Woman award from this group).

The average length of time retainer clients work with us is 4-6 years. We think this speaks volume to how easy we are to work with, how our clients come to trust us and rely on our opinions, and the amount and quality of media coverage we are able to attain. We also work with project-based clients, or start-ups companies with a finite and defined budget for PR. Here are a few examples of how longtime clients have developed by working with KidStuff PR: