Tips to grow your engagement and following on Instagram

DM, Share, Comment and Like!

You will see continued growth in followers and engagement by simply interacting, as frequently as you can manage, with other users and their content! Like posts, like those comments, comment on comments, engage your followers and other users in your niche.

  • Share your Instagram content on other platforms like Pinterest for example!
  • Ask to share other Instagram users content, remix and reshare, then repeat the process. Get creative with titles and mentions in your captions and content.
  • DM your fans and other Instagram users you admire with a simple “I love your post today about…!”
  • Share useful tips, on-trend and engaging content.
  • Be fun! Be real and be you!

Leverage other influencers by searching for Instagram toy reviewers and participating regularly with their IG posts, like their comments, follow their followers and who they follow (do not do more than 25-40 follows per day as to not get banned by IG) and commenting on their posts. Please read the individual social media patforms’ Community Guidelines to make sure you are not breaking any rules.

When creating content, make sure you are being authentic and focus on building connections aka like and comment on followers who comment on your posts.

Use alt tags and Instagram location tags (geotags) on your posts!

Use Instagram Reels

Did you know that Instagram is putting Reels to the forefront of Instagram! Video is king on all platforms and video content gets really good engagement! Posting Reels to both your feed and the explore page is a great way to increase your engagement and reach beyond your followers! Don’t forget the emojis, GIFF’s and stickers.

Setup a and TikTok – Creative Account

Setup up a account, add all your social profile links there, for example YT and IG then using your profile link in the bio/about section of your social accounts. See the KidStuff PR account for examples.

Post to your TikTok account 1-4 times per day and include your profile link on your TikTok profile. You can also create unique TikTok videos to reshare on your IG profile, it’s like a movie editor on steriods! See examples of our creative work on the @KidStuffPR TikTok account.

Use Stories on Instagram

Post on your Instagram Story daily. You can use custom content creation apps like Canva, Story Chic, Unfold or Splice (iOS) to create compelling content for your stories (these are paid apps FYI.) Don’t forget to share IG Story content on other socials.

Post Frequently

Make sure you are posting at peak times for Instagram and note, peak times to post are often changing annually.Be consistent and post regularly.

Consider live streaming on Instagram.

Use Hashtags

Write long captions and use hashtags in your posts. Google Search and Instagram search are great tools for hashtag inspiration or use a tool like to get more hashtag ideas. Branded content is one of many metrics which Instagram and other social media platforms use when measuring engagement.

More ideas about how to get more followers

Or just hop on Google and search “how to get more instagram followers” or “how to grow engagement on Instagram”.

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