FTC Compliance

Advice for Social Media Influencers from the FTC

• Read more about FTC Disclosures related to product reviews
• FTC — Disclosures 101 for Social Media Influencers
• FTC Endorsement FAQ
• Learn more Do’s and Don’ts for Social Media Influencers by the FTC
• Learn about Instagram’s Branded Content Tool and how to use here.

Insufficient Disclosure

• Saying “thanks” to a brand in the content without include a clear disclosure (the FTC requires disclosures must: stand out; be clearly stated and; easily noticeable above the fold)
• Tagging a brand in social posts without include the #ad or #sponsored hashtag
• Using #ambassador or #spon or #partnership in social posts, without also including the #ad hashtag and a clear disclosure
• In social and video posts, only using the platforms built in “Paid” feature and not including the #ad or #sponsored hashtag
• Only including the disclosure under the “more” link in social posts

Complying with COPPA

COPPA Questions and Answers

• Learn more about the Federal Trade Commission’s update for YouTube channel owners addressing children’s content.
• Learn more about how to set your YouTube channel or video audience for kids’ content.
• Learn more about how to determine if your YouTube video content is made for kids.

Working With Us

Are you an influencer, YouTuber or blogger interested in working with KidStuff PR? Learn more about our minimum requirements and review guidelines.

If you think your blog would be a great addition to the KidStuff PR team, please fill out our blogger form and we look forward to working with you!