As a full-service public relations agency, KidStuff PR handles traditional media placements with magazines, newspapers, and television. The agency also has experience with event coordination, product placement, celebrity gifting and coaching company representatives for appearances.
Having been journalists, our clients trust us to tell them what makes a great story and what will fall flat. We have created award-winning press kits and media materials for clients that lead to national and local placements. We are a full-service agency that handles all production, electronic distribution and mailing or faxing of materials.
We believe in building relationships with the media on behalf of our clients. Many agencies send out press releases addressed to “Editor” because it’s cheaper and easier, but we take pride and invest a lot of time and money in knowing the correct reporters’ names, knowing their deadlines, and keeping our promises made to reporters. When we call, they listen to our story ideas and take us seriously because we’ve done well by them in the past.
We teach our clients what to say when they’re interviewed by media, and we’ll even speak for them in telephone interviews or on TV when clients aren’t comfortable or available themselves.
We customize media lists based on clients’ needs. We can target geographic areas if a product or service doesn’t have national distribution, or even reporters who cover products and services for very young or older children. We achieve placements for clients in trade or business press, too–this helps attract distributors, sales representatives, employees, buyers, investors, and gives a company credibility.
We know that being able to mention awards our clients have won gives their products or services recognition and credibility, so we help find prestigious contests that are appropriate for our clients, write the entries for them, and then, hopefully, write press releases when they win the awards! In the past year, our clients have won national awards from Parents’ Choice Foundation, Oppenheim Toy Portfolio, Dr. Toy, The National Parenting Center and National Parenting Publications of America, along with dozens of other awards.