This feature article by KidStuff PR President, Lisa Orman, from the Oct., 2017 issue of TFE/TFE Licensing, examines how Specialty can thrive by taking advantage of Amazon
This summer I had the honor of presenting at ASTRA Market- place & Academy on the topic “How Toy & Game Companies Can Make It In An Amazon World.” And by companies, I mean both retailers and manufacturers. In preparation for the presentation I studied best-practices by ASTRA retailers who have successful bricks-and-mortar stores and Amazon storefronts, interviewed ASTRA manufacturers who have successfully navigated selling their wares either to Amazon or FBA (Fulfillment by Amazon) or to third-party sellers, as well as learned about things to avoid.
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Thanks to aNb Media for this feature article by KidStuff PR President, Lisa Orman, in the Toy Fair NY 2017 issue of Toys and Family Entertainment Magazine
Remember how the lower level of New York Toy Fair at the Jacob Javits Center was “the basement” or cast-offs and companies who couldn’t afford the rent upstairs, or didn’t have the clout in the lottery system to get a booth in prime space?
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Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval
Black Earth, WI (November 22, 2016) – Four clients with KidStuff and TechStuff Public Relations are feeling extra jolly this season as they learn of winning a total of seven Holiday 2016 Seals of Approval from the demanding National Parenting Center testers. A whimsical mix of robotic dress up gear (Aeromax), baby sound machine and projection alarm clock (Big Red Rooster), plush learning tools using Bluetooth (Bluebee Pals) and a pen that draws circuits with silver conductive ink (Circuit Scribe) wowed children and adult judges.
Be On The Lookout For Handstand Kitchen, Hang In There, Big Red Rooster, Dreamland Fairy, Manners Made Easy, BlueBee Pals & FlyCatcher
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Black Earth, WI (April 26, 2016) – The business of buying and selling any type of product or service includes a “middle man” called marketing. When the focus is on children, that middle man (or woman) should be an expert on all the stuff kids need or want. KidStuff Public Relations, as its name implies, is the go to source for connecting manufacturers with customers. That’s not the agency talking but the seven lively clients who have just hopped aboard the KidStuff PR carousel of must-have toys, technology and baby goods.
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Black Earth, WI (January 30, 2015)— KidStuff Public Relations, a boutique PR firm celebrating its 21st year in business, is pleased to announce a new vision, TechStuff PR. While the KidStuff PR arm will still focus on traditional toys, games & gear for families, TechStuff PR was launched to promote technology or tech-enhanced products that will appeal to children, young adults and families.