HAVE YOU HEARD OF MOOSH-MOOSH OR BIZYBEEZ? THEY’RE TWO OF THE NEWEST MAKERS OF KIDS’ STUFF

KidStuff Public Relations Still Gets A Thrill, After 25 Years, In Announcing The Newest Playthings For Tots, Tweens and Teens; Here Are Nine!

Black Earth, WI (March 19, 2019) – Childhood lasts just a few precious years so the toys and accessories parents pick should reap big benefits. Problem solving, cause and effect, nurturing creativity and boosting self-esteem can all be gained through play. KidStuff Public Relations, experts on childhood products, celebrates 25 years of showcasing what’s new to eager parents and grandparents. In 2019 they are delighted to introduce nine clients with the newest products for raising a well-rounded child.

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Arts and crafts, baking and butterflies are conversation starters to introduce Eggmazing, Island Genius and Insect Lore. No messy dyes or unpleasant smells are the hallmark of Eggmazing’s battery-operated decorators. The original Eggmazing is packaged with 8 colorful markers to design the most artistic eggs for the annual backyard hunt. What could be more joyous than the smell of cookies baking in the oven, waiting to be decorated? Island Genius’ newest brand, Hapinest, introduces four boxed baking sets with whimsical themes of Snowman, Fox, Unicorn and Bunny. For 50 years kids have been mesmerized by the metamorphosis of a caterpillar into a butterfly thanks to Insect Lore. Over the years their innovative educational products for young learners have brought science to life on kitchen tables and in countless classrooms.

KidStuff PR welcomes, in alphabetical order, these three clients and their newest products to its 2019 roster:

Eggmazing

The Bunny Edition of The Eggmazing Egg Decorator • Ages 3+ • $19.99
This floppy-eared version uses the same spinning action to create colorful designs on hard-boiled eggs.

Original Eggmazing Egg Decorator • Ages 3+ • $19.99
Simply touch the markers to the spinning egg to easily and quickly create gorgeous eggs!

Insect Lore

50th Anniversary Butterfly Farm • $27.99
Offering children an exciting introduction to insect metamorphosis, entomology, and life cycle learning! This kit includes a Cup of Caterpillars, a one-of-a-kind Butterfly Farm habitat and a chance to raise caterpillars!

Island Genius

Hapinest Make & Bake Cookie Set Unicorn • $36
The legendary unicorn comes to life – or should we say to mouth – when young bakers follow the enclosed recipe booklet for how-tos on unicorn, rainbow and star cookies. The horned unicorn apron is too cute for words. When ready for another, choose sets featuring Fox, Snowman or Bunny.


Who said necessity is the mother of invention? We’re not sure but two moms have created these two companies with “wow” products that kids and parents would love to receive. La GuGu is a mommy-and-me resort clothing, toy and accessory line designed with child water play in mind. The line carries matching swimsuits, resort wear for mom and child, and a water resistant doll a child can name, complete with a fill-in-the-blank birth certificate. The company name comes from a 3-year-old sibling who could not pronounce his baby sister’s name so he called her La GuGu! After a visit with her hospital-bound grandbaby, recording artist and grandmother Mae Robertson was inspired to create the Lullabuddy cube. Being able to hear lullabies calmed baby, her parents and the nurses. Now anyone, anywhere, can hear impeccably arranged lullabies with the push of a button on this sleek addition to the nursery.

KidStuff PR welcomes La GuGu’s lush line of water resistant dolls and high fashion and the gorgeous sounds of Robertson’s award-winning Lullabuddy:

La Gugu

La GuGu Doll • Ages 3+ •
Bring your doll to the beach or pool and make a splash wearing a beautiful matching doll-and-me (and Mommy too!) bathing suit! Measuring 15” tall, this long-haired playmate boasts real hair that won’t tangle or get damaged from the sun! Fill out the doll’s birth certificate and passport with the name you create! Congratulations on your adoption!

Lullabuddy

Lullabuddy • $60 • Newborn+
Lullabuddy requires no Internet, no downloading, and can play for up to 18 hours when fully charged or continuously when plugged in. Lullabuddy has a shuffle setting and a one-hour timer. It is Bluetooth® enabled to play music from other devices. The high-resolution music files were remastered just for the speaker to produce outstanding fidelity.


Cuddly plush and cards are two childhood favorites that everyone in the house can enjoy. A huggable plush is the appeal of the Moosh-Moosh brand that’s fun to pronounce and comforting to smush. Two playing card companies — Ok2Win and Oh Fruck! — offer edu-taining rounds of play. Shuffle and deal a round of cards to bring out the friendly competitive streak from Grandpa with the grandkids.

KidStuff PR welcomes these three toymakers to its 2019 clientele:

Moosh-Moosh

Moosh-Moosh Hooded Blankets • $19.99
It’s a hood, a blanket and a pillow in one. Keep toasty indoors with one of six styles. Each folds into a soft pillow. Mix or match with the Moosh-Moosh line of Slipperz.

Moosh-Moosh Series 3 Plushies • $14.99 (Large)
Best described as plush with a marshmallow-like texture, these pillow pals offer comfort, cuddles and company to tots, tweens and college coeds.

Ok2Win

BOOM GOES THE DYNAMITE • Ages 8+ • $14.99
A dynamic matching game with an explosive twist!

3UP 3DOWN® • Ages 7+ • $9.99
A fast-paced discard game with a surprising finish!

Oh Fruck!

Oh Fruck! • Ages 12+ • $19.99
Give kids permission to pronounce this carefully spelled adjective. This raucous card game combines strategy with special rules that change every time you play. 


Special needs kids will adore BizyBeez line of MagStix that promotes calmness, focus and of course, fun. The safe, sturdy building set pieces are easy to grip and squeeze. The 41-piece MagStix Set won the hard-to-win Parents’ Choice Recommended seal. Even more special is the 20% net profit of each set sold that is donated to a charity that supports special-needs children or humanitarian efforts around the globe!

BizyBeez

MagStix Sensory Magnetic Toys Building Set • $69.99
Looking for a sensory toy that will engage your child while fostering cognitive development? The BizyBeez MagStix 41-Piece set features magnetized sticks and colorful metal balls that can be combined in an endless variety of ways with a simple click. MagStix Jumbo size makes them easy to grip and provide a proprioceptive input that is pleasing to both spectrum and sensory kids.

Discover all of these childhood products in one spot at KidStuffPR.com. Follow them on what’s new in the world of kids on Facebook, Twitter, YouTube, Instagram and Pinterest.

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ABOUT KIDSTUFF PUBLIC RELATIONS

Celebrating its 25th Anniversary: 1994 – 2019
What separates KidStuff PR from other agencies is the hands-on, personal approach that each client receives. Instead of being handed off to an Account Executive upon signing a contract, KidStuff PR clients continue to work directly with president Lisa Orman on a daily basis. Every month KidStuff PR clients grace the pages of top parenting and women’s magazines alongside products from industry giants like Mattel, Hasbro and Spinmaster. KidStuff PR clients consistently garner so much media attention that the agency itself makes news! Lisa Orman is the go-to-pro to capture the value of public relations for both start-ups and successful companies and how social media plays into her clients’ connection with their target market consumers. For testimonials, TV spots and current client roster, click on www.KidStuffPR.com.

Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

TOP TREATS TO ENGAGE EASTER & PASSOVER YOUNG GUESTS WITHOUT SPOILING THEIR HOLIDAY MEAL

Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

Black Earth, WI (March 18, 2019) – As families gather on Easter Sunday and for the Passover Seder, they know delicious foods are part of the joyous rituals of the holidays. Instead of bringing Marshmallow Peeps or Kosher-For-Passover Chocolate Marshmallows, consider a non-edible hostess gift for the youngest in the house. Card games, tactile putty and slime or a logic game are all best choices for the mid-April holiday. And you needn’t worry about allergies or spoiling their appetites for the main course!

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AS KIDS COUNT DOWN TO SPRING BREAK PARENTS CAN COUNT ON KIDSTUFF PR’S TOP 20 LIST

AS KIDS COUNT DOWN TO SPRING BREAK PARENTS CAN COUNT ON KIDSTUFF PR’S TOP 20 LIST

Black Earth, WI (March 12, 2019) – We know that parents have circled Spring Break on their 2019 calendars. We also know kids, used to a full school day, need to fill their time and their brains with edu-taining ideas. Look to KidStuff Public Relations, childhood experts for 25 years (1994-2019) to pick a Top 20 list of family fun and solo play that’s portable.

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kidstuff-pr-giveaway-feature-02-19

CHILDHOOD PLAYTHINGS AUTHORITIES PARENTS’ CHOICE & KIDSTUFF PUBLIC RELATIONS APPLAUD SIX TOP TOYMAKERS

As KidStuff PR Celebrates 25 Years Of Promoting, Well, Kids’ Stuff, They Tip Their Hats To The Best of the Best Who Happen To Be Clients!

Black Earth, WI (February 22, 2019) – Beanie Babies, Bop-It and Barney were familiar childhood themes 25 years ago when KidStuff Public Relations opened shop in 1994 to promote an educational toy store chain called Zany Brainy. Back then, toys on the store shelves were reviewed and ranked by Parents’ Choice Foundation, already well-established since 1978. The two entities come together this year to celebrate milestones and to praise the best of the best of KidStuff PR clients – recent winners of a highly-respected Parents’ Choice Award®.

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PLUSH, PLAYSETS & RACETRACKS, OH MY! THE NATIONAL PARENTING CENTER’S FALL WINNERS ARE KIDSTUFF PR CLIENTS TOO!

KidStuff PR Congratulates Its Five Seal of Approval Toymakers: Piccoli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery

Black Earth, WI (August 29, 2018) – Five toymakers on KidStuff Public Relations’ whimsical roster each received good news from The National Parenting Center, America’s leading parent advocacy organization. Heading into the all-important Holiday 2018 shopping season, each client was tapped as a must-have or ingenious plaything that’s powered by imagination — a refreshing switch for today’s plugged-in youth. The products ranged from indoor playsets and playhouses to a familiar Santa’s helper to a glow-in-the-dark racetrack.

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“I call this the “Ps” and “Rs” of my clients,” laughs Lisa Orman, President of KidStuff PR, describing the plush, the playsets and the racetracks touted by The National Parenting Center. She personally congratulated Piccioli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery. The PR agency is beloved by clients, manufacturer and industry execs for its hands-on personalized approach to promoting juvenile products. The agency is very particular about the companies it chooses to work with, so not surprisingly, the results, year after year, are an overflow of national toy awards.

The Numbers Behind the Report

ASTRA Blog Article by Lisa Orman of KidStuff Public Relations Explains How Data Can Help Drive Sound Decisions for Specialty Toy Retailer Accounts

In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?

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Read the full article on the ASTRA Blog or download the PDF.

Spreadsheet

In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?

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October 2017 issue of TFE Magazine – Industry Forum KidStuff PR by Lisa Orman

This feature article by KidStuff PR President, Lisa Orman, from the Oct., 2017 issue of TFE/TFE Licensing, examines how Specialty can thrive by taking advantage of Amazon

This summer I had the honor of presenting at ASTRA Market- place & Academy on the topic “How Toy & Game Companies Can Make It In An Amazon World.” And by companies, I mean both retailers and manufacturers. In preparation for the presentation I studied best-practices by ASTRA retailers who have successful bricks-and-mortar stores and Amazon storefronts, interviewed ASTRA manufacturers who have successfully navigated selling their wares either to Amazon or FBA (Fulfillment by Amazon) or to third-party sellers, as well as learned about things to avoid.

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Toy Fair’s Lower Level Evolves to Must-Stop Shop

Thanks to aNb Media for this feature article by KidStuff PR President, Lisa Orman, in the Toy Fair NY 2017 issue of Toys and Family Entertainment Magazine

Remember how the lower level of New York Toy Fair at the Jacob Javits Center was “the basement” or cast-offs and companies who couldn’t afford the rent upstairs, or didn’t have the clout in the lottery system to get a booth in prime space?

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