PR Pro Tips from Lisa Orman of KidStuff Public Relations

Lisa Orman of KidStuff PR took time to speak with Chris Byrne of The Playground Podcast where she offered these KidStuff PR Pro Tips! Listen to the short segments below. Lisa Orman is the President and Founder of KidStuff Public Relations.

Which media to pitch during the pandemic? August 27, 2020 (updated)

Working with Influencers and Bloggers August 12, 2020

Why tone is important during the pandemic? June 13, 2020

PR Budgets during the pandemic June 24, 2020

Does Play Matter during the pandemic? June 25, 2020

Learn more about KidStuff Public Relations or The Playground Podcast.

the Bloom Report Person of the Week Lisa Orman of KidStuff PR

The Bloom Report Person of the Week – Lisa Orman Founder and President of KidStuff Public Relations

the Bloom Report Person of the Week is Lisa Orman of KidStuff PRLisa Orman, President of KidStuff Public Relations, was selected as Person of the Week in the Bloom Report (June 26, 2020) by ChiTAG – Chicago Toy & Game Week.

“When KidStuff PR founder Lisa Orman started her PR agency 26 years ago, she was becoming a mother for the first time and was faced with educating herself about the many services and products available for children and families. She discovered that many of the most innovative and wonderful products were made by smaller companies, so she decided to dedicate herself to helping these smaller players in the toy & game industry build awareness among consumers via media. That’s still her passion and joy.” Read more…

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ASTRA News NOW is the Time

ASTRA News NOW is the Time

ASTRA's TOY times magazineThe article “NOW is the Time” by Lisa Orman, President of KidStuff Public Relations, was featured in the latest issue of ASTRA Toy Times Magazine.

“Many in ASTRA may find themselves with a different schedule, and maybe even some open time. Perhaps they always intended to partake in ASTRA’s educational programs like the Certified Master Retailer, Certified Play Expert and Certified Master Sales Representative programs. Right now, ASTRA has discounted its pricing for these certifications to make them even more accessible to members when they have the time and the needs.” Read more…

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Four Distinct Kidstuff PR Clients Wow Judges (Again)! Congratulations to Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess


Four Distinct Kidstuff PR Clients Wow Judges (Again)! Congratulations to Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess

Black Earth, WI (May 15, 2020) – What’s considered a toy these days? Look around a child’s bedroom and you might find an iconic doll house, a board game and a plush pillow-y character. Today a toy can teach kids about global warming or be simply silly or snuggly. The task of uncovering what’s new and what’s a “wow” is the work of toy industry judges like The National Parenting Center or Mom’s Choice Awards. Here at KidStuff Public Relations, we are always humbled that our clients garner an armload of honors every season! The Spring 2020 awards are no different, with kudos to our clients (in alphabetical order) Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess.

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Lisa Orman ASTRA article-Coping with Business Impacts of COVID-19

Coping with Business Impacts of COVID-19

The article “Coping with Business Impacts of COVID-19” by Lisa Orman, President of KidStuff Public Relations and ASTRA Board Member, was featured on the American Specialty Toy Retailing Association (ASTRA) Blog.

Small businesses and locally-owned toy shops are extremely impacted by the coronavirus. If you need toys, games or puzzles for your kids who are stuck at home, please consider contacting your local toy store and supporting them. They are getting very creative to help meet their customers’ needs during this time. This article gives some examples of their creativity. Read more…

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Helpful Hints To Conquer Two Weeks (Or More) Of Social Distancing, The New Normal For Kids And The Grownups Who Love Them

(March 16, 2020) – In every generation, kids have gravitated to a stuffed animal, a security blanket, a favorite story in times of stress. These welcomed childhood passions gave comfort once the lights turned off or when feeling sad. Never has there been a better time for kids to maintain their childhood innocence and peace of mind with toys or stories than now. KidStuff PR, play experts for over 25 years, have some tips for ordering toys & games, podcasts and crafts online to keep fear, sadness and yes, boredom at bay.

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Parents and grandparents have been watching the spread of COVID-19, the disease caused by the coronavirus, across the globe and in their states. The new normal in many neighborhoods is to stay home for days or weeks avoiding school, religious services, movie theatres or Spring Break vacations.

Almost everyone has experienced a Snow Day or Hurricane Day when things briefly shut down. Kids even look forward to a day off or two! Today’s news is different. But coping as a kid is not. Let’s keep the child in childhood as long as we can with these playthings and past-times that spark play and imagination.

Media and mom bloggers have been asking KidStuff PR President Lisa Orman to recommend some boredom busters to their readers. Orman is also a Board Member of ASTRA, the American Specialty Toy Retailing Association, giving her an extra layer of knowledge in the toy market. Her initial reaction was “stay calm and hug a Moosh-Moosh,” one of a series of plush pals that won a national award as a Top Sensory Toy from Autism Live. Kids on the spectrum found the plush profoundly calming. We could all use a little playful lift and calming toy right about now.

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Toy Times Magazine article by Lisa Orman

Not Just a Pretty Package

Not Just a Pretty PackageThe article “Not Just a Pretty Package” by Lisa Orman, President of KidStuff Public Relations, was featured in the February, 2020 issue of ASTRA Toy Times Magazine.

“It’s widely known an accepted that the packaging wrapped around a toy or game tucked inside can make or break the sales success of the product. We asked some ASTRA manufacturers about their path to package development. What criteria do manufacturers use in designing packaging? It’s an interesting process.” Read more…

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The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

Join Chris Byrne, The Toy Guy® and Richard Gottlieb, president Global Toy Experts for The Playground Podcast, from the floor of Sweet Suite ’19. In this podcast, Richard and Chris talk to Lisa Orman, founder of KidStuff Public Relations about new products and trends in marketing and PR.


Parents Can Help Avoid The Summer Brain Drain With Card Games Involving Math, Building Blocks Using Circuitry And Hands-On Metamorphosis Kits!

Black Earth, WI (April 26, 2019) – Two words that parents never want to hear this summer as kids transition from their hectic school schedule to the mellow pace of summer days…I’m Bored! KidStuff Public Relations, promoters of great children’s products since 1994, suggests a gathering a summer toy box full edu-taining pleasures that will keep hands and minds mesmerized. Might we suggest “building” butterflies or a radio from electronic blocks!

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KidStuff Public Relations Still Gets A Thrill, After 25 Years, In Announcing The Newest Playthings For Tots, Tweens and Teens; Here Are Nine!

Black Earth, WI (March 19, 2019) – Childhood lasts just a few precious years so the toys and accessories parents pick should reap big benefits. Problem solving, cause and effect, nurturing creativity and boosting self-esteem can all be gained through play. KidStuff Public Relations, experts on childhood products, celebrates 25 years of showcasing what’s new to eager parents and grandparents. In 2019 they are delighted to introduce nine clients with the newest products for raising a well-rounded child.

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