Madison, WI (December 16, 2020) — KidStuff Public Relations, a boutique PR firm focused exclusively on helping toy and game manufacturers and retailers grow, has been named public relations agency of record for Hess Toy Truck, one of the best-selling and longest running toy brands in America.

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For over 30 years families have heard the jingle, “The Hess Truck’s back and it’s better than ever!” signaling a new season of excitement around the arrival of a new great toy, and for nearly 60 years they’ve gotten to experience these incredible toys! With an unmatched reputation for outstanding quality at affordable pricing, each year’s release of a new Hess Toy Truck has become among the most beloved holiday gift giving traditions.

A new Hess Mini Collection is also released annually each summer as small-scale replicas of previously released Holiday toys. Now, even the youngest fans can get in on the Hess Toy Truck tradition, with the soft and cuddly My Plush Toy Truck series, first introduced in 2020.

KidStuff Public Relations will continue the tradition of unveiling each Hess Toy Truck released in 2021. Look for the next My Plush Hess Truck coming in early 2021!

Hess Toy Trucks are sold exclusively through its website at, Since 1964, families have lovingly collected Hess Rescue, Tanker, Aircraft, Construction and even Bank vehicles, with built-in sound effects and flashing lights at the flick of a switch. The Hess Truck tradition has grown to become among the largest selling toys on the internet.

“We look forward to promoting one of the most anticipated and recognized toy brands across the country,” announced Lisa Orman, founder of KidStuff Public Relations.

Orman has been awarded many recognitions in her field and in the industry, notably one of the only people to receive two Women In Toys awards; for best Consultant, and for Online Social Networker. Orman is the only PR professional to serve as a Board Member of the American Specialty Toy Retailing Association (ASTRA) — the international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives of the specialty toy industry. KidStuff PR is also a member of The Toy Association and The International Trade Council.

About KidStuff Public Relations
Founded in 1994, KidStuff PR is a public relations agency headquartered near Madison, WI. The firm represents toy manufacturers, services and retailers for children and families. As technology entered the toy world, KidStuff created its TechStuff PR division to serve toymakers and tech start-ups with a laser focused approach. In 2016 TechStuff was named a finalist for Best PR Campaign in the annual Business Intelligence Group’s PR & Marketing Excellence Awards. For more information or to contact KidStuff Public Relations, visit their website at or call 608-767-1102.

Toy Times Magazine feature

Working Towards a More Inclusive and Diverse Toy Industry

I’m starting with our influencer database

Toy Times Magazine coverThe article “Working Towards a More Inclusive and Diverse Toy Industry” by Lisa Orman, President of KidStuff Public Relations, was featured in the latest issue of ASTRA Toy Times Magazine.

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“During this time of social unrest and many of us becoming more aware of systemic racism in our society, I became aware that the group of vetter bloggers and influence my agency works with are mostly white.

I’m not OK with that.

This wasn’t by design or by intention, but was the result of basing our decision on whether to work with them largely on the number of Followers, Likes and Comments their channels and posts had. Eyeballs people!

Of course, we looked at content quality too, but really only after they met the metrics. I’ve heard from plenty of families of color with an lnstagram channel or blog, but we’ve turned most of them down because they fall way below our criteria. “
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PR Pro Tips from Lisa Orman of KidStuff Public Relations

Lisa Orman of KidStuff PR took time to speak with Chris Byrne of The Playground Podcast where she offered these KidStuff PR Pro Tips! Listen to the short segments below. Lisa Orman is the President and Founder of KidStuff Public Relations.

Which media to pitch during the pandemic? August 27, 2020 (updated)

Working with Influencers and Bloggers August 12, 2020

Why tone is important during the pandemic? June 13, 2020

PR Budgets during the pandemic June 24, 2020

Does Play Matter during the pandemic? June 25, 2020

Learn more about KidStuff Public Relations or The Playground Podcast.

the Bloom Report Person of the Week Lisa Orman of KidStuff PR

The Bloom Report Person of the Week – Lisa Orman Founder and President of KidStuff Public Relations

the Bloom Report Person of the Week is Lisa Orman of KidStuff PRLisa Orman, President of KidStuff Public Relations, was selected as Person of the Week in the Bloom Report (June 26, 2020) by ChiTAG – Chicago Toy & Game Week.

“When KidStuff PR founder Lisa Orman started her PR agency 26 years ago, she was becoming a mother for the first time and was faced with educating herself about the many services and products available for children and families. She discovered that many of the most innovative and wonderful products were made by smaller companies, so she decided to dedicate herself to helping these smaller players in the toy & game industry build awareness among consumers via media. That’s still her passion and joy.” Read more…

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ASTRA News NOW is the Time

ASTRA News NOW is the Time

ASTRA's TOY times magazineThe article “NOW is the Time” by Lisa Orman, President of KidStuff Public Relations, was featured in the latest issue of ASTRA Toy Times Magazine.

“Many in ASTRA may find themselves with a different schedule, and maybe even some open time. Perhaps they always intended to partake in ASTRA’s educational programs like the Certified Master Retailer, Certified Play Expert and Certified Master Sales Representative programs. Right now, ASTRA has discounted its pricing for these certifications to make them even more accessible to members when they have the time and the needs.” Read more…

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Four Distinct Kidstuff PR Clients Wow Judges (Again)! Congratulations to Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess


Four Distinct Kidstuff PR Clients Wow Judges (Again)! Congratulations to Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess

Black Earth, WI (May 15, 2020) – What’s considered a toy these days? Look around a child’s bedroom and you might find an iconic doll house, a board game and a plush pillow-y character. Today a toy can teach kids about global warming or be simply silly or snuggly. The task of uncovering what’s new and what’s a “wow” is the work of toy industry judges like The National Parenting Center or Mom’s Choice Awards. Here at KidStuff Public Relations, we are always humbled that our clients garner an armload of honors every season! The Spring 2020 awards are no different, with kudos to our clients (in alphabetical order) Adventerra Games, Le Toy Van, Moosh-Moosh & Story Time Chess.

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Lisa Orman ASTRA article-Coping with Business Impacts of COVID-19

Coping with Business Impacts of COVID-19

The article “Coping with Business Impacts of COVID-19” by Lisa Orman, President of KidStuff Public Relations and ASTRA Board Member, was featured on the American Specialty Toy Retailing Association (ASTRA) Blog.

Small businesses and locally-owned toy shops are extremely impacted by the coronavirus. If you need toys, games or puzzles for your kids who are stuck at home, please consider contacting your local toy store and supporting them. They are getting very creative to help meet their customers’ needs during this time. This article gives some examples of their creativity. Read more…

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Helpful Hints To Conquer Two Weeks (Or More) Of Social Distancing, The New Normal For Kids And The Grownups Who Love Them

(March 16, 2020) – In every generation, kids have gravitated to a stuffed animal, a security blanket, a favorite story in times of stress. These welcomed childhood passions gave comfort once the lights turned off or when feeling sad. Never has there been a better time for kids to maintain their childhood innocence and peace of mind with toys or stories than now. KidStuff PR, play experts for over 25 years, have some tips for ordering toys & games, podcasts and crafts online to keep fear, sadness and yes, boredom at bay.

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Parents and grandparents have been watching the spread of COVID-19, the disease caused by the coronavirus, across the globe and in their states. The new normal in many neighborhoods is to stay home for days or weeks avoiding school, religious services, movie theatres or Spring Break vacations.

Almost everyone has experienced a Snow Day or Hurricane Day when things briefly shut down. Kids even look forward to a day off or two! Today’s news is different. But coping as a kid is not. Let’s keep the child in childhood as long as we can with these playthings and past-times that spark play and imagination.

Media and mom bloggers have been asking KidStuff PR President Lisa Orman to recommend some boredom busters to their readers. Orman is also a Board Member of ASTRA, the American Specialty Toy Retailing Association, giving her an extra layer of knowledge in the toy market. Her initial reaction was “stay calm and hug a Moosh-Moosh,” one of a series of plush pals that won a national award as a Top Sensory Toy from Autism Live. Kids on the spectrum found the plush profoundly calming. We could all use a little playful lift and calming toy right about now.

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Toy Times Magazine article by Lisa Orman

Not Just a Pretty Package

Not Just a Pretty PackageThe article “Not Just a Pretty Package” by Lisa Orman, President of KidStuff Public Relations, was featured in the February, 2020 issue of ASTRA Toy Times Magazine.

“It’s widely known an accepted that the packaging wrapped around a toy or game tucked inside can make or break the sales success of the product. We asked some ASTRA manufacturers about their path to package development. What criteria do manufacturers use in designing packaging? It’s an interesting process.” Read more…

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The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

Join Chris Byrne, The Toy Guy® and Richard Gottlieb, president Global Toy Experts for The Playground Podcast, from the floor of Sweet Suite ’19. In this podcast, Richard and Chris talk to Lisa Orman, founder of KidStuff Public Relations about new products and trends in marketing and PR.