Lisa Orman ASTRA article-Coping with Business Impacts of COVID-19

Coping with Business Impacts of COVID-19

The article “Coping with Business Impacts of COVID-19” by Lisa Orman, President of KidStuff Public Relations and ASTRA Board Member, was featured on the American Specialty Toy Retailing Association (ASTRA) Blog.

Small businesses and locally-owned toy shops are extremely impacted by the coronavirus. If you need toys, games or puzzles for your kids who are stuck at home, please consider contacting your local toy store and supporting them. They are getting very creative to help meet their customers’ needs during this time. This article gives some examples of their creativity. Read more…

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BOREDOM BUSTERS & CREATURE COMFORT TOYS FOR HOUSEBOUND FAMILIES

Helpful Hints To Conquer Two Weeks (Or More) Of Social Distancing, The New Normal For Kids And The Grownups Who Love Them

(March 16, 2020) – In every generation, kids have gravitated to a stuffed animal, a security blanket, a favorite story in times of stress. These welcomed childhood passions gave comfort once the lights turned off or when feeling sad. Never has there been a better time for kids to maintain their childhood innocence and peace of mind with toys or stories than now. KidStuff PR, play experts for over 25 years, have some tips for ordering toys & games, podcasts and crafts online to keep fear, sadness and yes, boredom at bay.

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Parents and grandparents have been watching the spread of COVID-19, the disease caused by the coronavirus, across the globe and in their states. The new normal in many neighborhoods is to stay home for days or weeks avoiding school, religious services, movie theatres or Spring Break vacations.

Almost everyone has experienced a Snow Day or Hurricane Day when things briefly shut down. Kids even look forward to a day off or two! Today’s news is different. But coping as a kid is not. Let’s keep the child in childhood as long as we can with these playthings and past-times that spark play and imagination.

Media and mom bloggers have been asking KidStuff PR President Lisa Orman to recommend some boredom busters to their readers. Orman is also a Board Member of ASTRA, the American Specialty Toy Retailing Association, giving her an extra layer of knowledge in the toy market. Her initial reaction was “stay calm and hug a Moosh-Moosh,” one of a series of plush pals that won a national award as a Top Sensory Toy from Autism Live. Kids on the spectrum found the plush profoundly calming. We could all use a little playful lift and calming toy right about now.

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STORY COVERAGE


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Toy Times Magazine article by Lisa Orman

Not Just a Pretty Package

Not Just a Pretty PackageThe article “Not Just a Pretty Package” by Lisa Orman, President of KidStuff Public Relations, was featured in the February, 2020 issue of ASTRA Toy Times Magazine.

“It’s widely known an accepted that the packaging wrapped around a toy or game tucked inside can make or break the sales success of the product. We asked some ASTRA manufacturers about their path to package development. What criteria do manufacturers use in designing packaging? It’s an interesting process.” Read more…

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Source: https://academy.astratoy.org/products/astra-toy-times-magazine
The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

The Playground Podcast Features Lisa Orman of KidStuff PR from #SweetSuite19

Join Chris Byrne, The Toy Guy® and Richard Gottlieb, president Global Toy Experts for The Playground Podcast, from the floor of Sweet Suite ’19. In this podcast, Richard and Chris talk to Lisa Orman, founder of KidStuff Public Relations about new products and trends in marketing and PR.


SCHOOL MAY BE OUT BUT LESSONS CONTINUE WITH BUTTERFLIES, BUILDING E-BLOX AND BOARD GAMES

Parents Can Help Avoid The Summer Brain Drain With Card Games Involving Math, Building Blocks Using Circuitry And Hands-On Metamorphosis Kits!

Black Earth, WI (April 26, 2019) – Two words that parents never want to hear this summer as kids transition from their hectic school schedule to the mellow pace of summer days…I’m Bored! KidStuff Public Relations, promoters of great children’s products since 1994, suggests a gathering a summer toy box full edu-taining pleasures that will keep hands and minds mesmerized. Might we suggest “building” butterflies or a radio from electronic blocks!

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HAVE YOU HEARD OF MOOSH-MOOSH OR BIZYBEEZ? THEY’RE TWO OF THE NEWEST MAKERS OF KIDS’ STUFF

KidStuff Public Relations Still Gets A Thrill, After 25 Years, In Announcing The Newest Playthings For Tots, Tweens and Teens; Here Are Nine!

Black Earth, WI (March 19, 2019) – Childhood lasts just a few precious years so the toys and accessories parents pick should reap big benefits. Problem solving, cause and effect, nurturing creativity and boosting self-esteem can all be gained through play. KidStuff Public Relations, experts on childhood products, celebrates 25 years of showcasing what’s new to eager parents and grandparents. In 2019 they are delighted to introduce nine clients with the newest products for raising a well-rounded child.

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Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

TOP TREATS TO ENGAGE EASTER & PASSOVER YOUNG GUESTS WITHOUT SPOILING THEIR HOLIDAY MEAL

Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

Black Earth, WI (March 18, 2019) – As families gather on Easter Sunday and for the Passover Seder, they know delicious foods are part of the joyous rituals of the holidays. Instead of bringing Marshmallow Peeps or Kosher-For-Passover Chocolate Marshmallows, consider a non-edible hostess gift for the youngest in the house. Card games, tactile putty and slime or a logic game are all best choices for the mid-April holiday. And you needn’t worry about allergies or spoiling their appetites for the main course!

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AS KIDS COUNT DOWN TO SPRING BREAK PARENTS CAN COUNT ON KIDSTUFF PR’S TOP 20 LIST

AS KIDS COUNT DOWN TO SPRING BREAK PARENTS CAN COUNT ON KIDSTUFF PR’S TOP 20 LIST

Black Earth, WI (March 12, 2019) – We know that parents have circled Spring Break on their 2019 calendars. We also know kids, used to a full school day, need to fill their time and their brains with edu-taining ideas. Look to KidStuff Public Relations, childhood experts for 25 years (1994-2019) to pick a Top 20 list of family fun and solo play that’s portable.

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CHILDHOOD PLAYTHINGS AUTHORITIES PARENTS’ CHOICE & KIDSTUFF PUBLIC RELATIONS APPLAUD SIX TOP TOYMAKERS

As KidStuff PR Celebrates 25 Years Of Promoting, Well, Kids’ Stuff, They Tip Their Hats To The Best of the Best Who Happen To Be Clients!

Black Earth, WI (February 22, 2019) – Beanie Babies, Bop-It and Barney were familiar childhood themes 25 years ago when KidStuff Public Relations opened shop in 1994 to promote an educational toy store chain called Zany Brainy. Back then, toys on the store shelves were reviewed and ranked by Parents’ Choice Foundation, already well-established since 1978. The two entities come together this year to celebrate milestones and to praise the best of the best of KidStuff PR clients – recent winners of a highly-respected Parents’ Choice Award®.

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***Congratulations to the winner of this giveaway: Katrina W! Who has been notified of her win!***