Easter Bunny Helps Stores Hop Their Way to Big Seasonal Sales by Lisa Orman — Toy Times Magazine

Easter Bunny Helps Stores Hop Their Way to Big Seasonal Sales by Lisa Orman — Toy Times Magazine

Did you know that Easter has eclipsed Halloween in some independent toy stores as the No. 2 selling season after Christmas? Or a close third – or tied – with Halloween, the longtime silver medalist in retail sales for specialty stores. Considering the Easter selling season is between two to four weeks long depending on the store and location, that’s pretty amazing. Here are top categories or types of toys independent stores say are strong sellers for Easter…

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