KidStuff PR president Lisa Orman was lucky to go on a cruise to the Bahamas for work—yes, you read that right. The Astra Toy Boat was the first of its kind and it was an immense success. Lisa was asked…
It’s beginning to look at a lot like...fourth quarter in the toy business, which means it’s GO TIME. All hands-on deck. Our industry had to get really flexible and do things radically different the last two years, but then as…
Read More PR Tips for Fourth Quarter by Lisa Orman — Toy Times Magazine
ASTRA Blog Article by Lisa Orman of KidStuff Public Relations Explains How Data Can Help Drive Sound Decisions for Specialty Toy Retailer Accounts
In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?
Read the full article on the ASTRA Blog or download the PDF.
In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?
View original post 442 more words
KidStuff Public Relations 