ASTRA Blog Article by Lisa Orman of KidStuff Public Relations Explains How Data Can Help Drive Sound Decisions for Specialty Toy Retailer Accounts
In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?
This feature article by KidStuff PR President, Lisa Orman, from the Oct., 2017 issue of TFE/TFE Licensing, examines how Specialty can thrive by taking advantage of Amazon
This summer I had the honor of presenting at ASTRA Market- place & Academy on the topic “How Toy & Game Companies Can Make It In An Amazon World.” And by companies, I mean both retailers and manufacturers. In preparation for the presentation I studied best-practices by ASTRA retailers who have successful bricks-and-mortar stores and Amazon storefronts, interviewed ASTRA manufacturers who have successfully navigated selling their wares either to Amazon or FBA (Fulfillment by Amazon) or to third-party sellers, as well as learned about things to avoid.
Black Earth, WI (April 26, 2016) – The business of buying and selling any type of product or service includes a “middle man” called marketing. When the focus is on children, that middle man (or woman) should be an expert on all the stuff kids need or want. KidStuff Public Relations, as its name implies, is the go to source for connecting manufacturers with customers. That’s not the agency talking but the seven lively clients who have just hopped aboard the KidStuff PR carousel of must-have toys, technology and baby goods.
Imagine our delight to learn through our clipping service that our newest division, TechStuff PR, has been named a Finalist in the Best PR Campaign in the annual Business Intelligence Group’s PR & Marketing Excellence Awards for our Ozobot campaign in 2015. We’re very proud of our work with Ozobot and thrilled to see how the company has developed in the past year since its launch. They’re a joy to work with and we appreciate the honor and recognition from BIG. To be in the company of “the World’s Leading Public Relations Agencies” according to BIG is an amazing distinction for KidStuff PR & TechStuff PR! Thank you, Business Intelligence Group! Read the full story…
Black Earth, WI (January 30, 2015)— KidStuff Public Relations, a boutique PR firm celebrating its 21st year in business, is pleased to announce a new vision, TechStuff PR. While the KidStuff PR arm will still focus on traditional toys, games & gear for families, TechStuff PR was launched to promote technology or tech-enhanced products that will appeal to children, young adults and families.