Lisa Orman, President and Founder of KidStuff Public Relations, was recently featured in Today’s Parent as part of its exploration of world-famous toy stores and the value they bring to families.
Lisa shared her perspective on how in-store play experiences help build trust between parents and products – giving families confidence that the toys they choose will continue to engage children well beyond the moment of purchase.
“Every parent hates to spend money on a toy and have it be one and done,” said Orman. “If parents are considering buying those toys, they have much more confidence that it’s going to become a well-used and well-loved toy for the kid at home.”
Read the full article: https://www.todaysparent.com/family/exploring-world-famous-toy-stores/