The Vancouver Sun joined the media frenzy covering the squishy trend, and interviewed KidStuff PR President Lisa Orman for her observations about what stands out about this trend.
As media interest in the squishy toy trend continues to grow, the Vancouver Sun turned to KidStuff PR President Lisa Orman for her perspective on what makes these sensory toys resonate with consumers.
…sensory toys that have been around for years, are suddenly selling out online and disappearing from store shelves as fans snap them up faster than retailers can get them in…Why are they suddenly so popular?
Lisa Orman, president of KidStuff PR, said squishies were hot commodities at toy fairs in the U.S. in January and February, with NeeDohs being the most popular. “It just became one of those frenzies were people are on the hunt for it, can’t get enough of it, and would buy multiples of it,” said Orman.What are some NeeDoh dupes?
Can’t find a NeeDoh but want a squishy toy? Here’s some recommendations:Big Dill Squishy Pickle
Pickle-shaped squishy has become a viral favourite.
Read the full article: https://vancouversun.com/life/what-are-needohs-buy-vancouver-canada