Story Time Chess featured in Good Housekeeping

Good Housekeeping features Story Time Chess

Congratulations to Story Time Chess for being included in Good Housekeeping’s article, The Best Chess Sets for Everyone, From New Players to Experts.

Whether you’re into chess because The Queen’s Gambit or have been playing forever, here are sets that will up your chess game…BEST CHESS SET FOR LITTLE KIDS—Story Time Chess. This set uses pieces with colorful characters and a storybook to explain to young kids — children as young as 3, the creators say, can get in on the fun. Kids liked it so much, it was nominated for a 2021 Toy of the Year award from The Toy Association. Ages 3+


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Story Time Chess-Good-Housekeeping Jan 13 2021
Story Time Chess featured in Good Housekeeping
Adventerra Games-newsweek-BEST IN STEM 2021

Adventerra Games featured in Newsweek

Congratulations to KidStuff PR client, Adventerra Games North America for having their eco-board game: Recycle Rally featured in Newsweek’s BEST IN STEM 2021 list!

Behind these parents and teachers is an army of tinkerers, toy­makers and entrepreneurs who continue to innovate, providing fun ways for students of all ages to internalize the science, technology, engineering and math skills they will need. And with many of our children being schooled from home these days, it’s more important than ever for families to know which resources they can rely on.
— by Andrew B. Raupp, Founder & Executive Director at Stem.org Educational Research™


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Adventerra-Games-NEWSWEEK-SOCIAL-12-20
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KIDSTUFF PUBLIC RELATIONS CHOSEN TO REPRESENT HESS TOY TRUCK IN 2021

Madison, WI (December 16, 2020) — KidStuff Public Relations, a boutique PR firm focused exclusively on helping toy and game manufacturers and retailers grow, has been named public relations agency of record for Hess Toy Truck, one of the best-selling and longest running toy brands in America.


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For over 30 years families have heard the jingle, “The Hess Truck’s back and it’s better than ever!” signaling a new season of excitement around the arrival of a new great toy, and for nearly 60 years they’ve gotten to experience these incredible toys! With an unmatched reputation for outstanding quality at affordable pricing, each year’s release of a new Hess Toy Truck has become among the most beloved holiday gift giving traditions.

A new Hess Mini Collection is also released annually each summer as small-scale replicas of previously released Holiday toys. Now, even the youngest fans can get in on the Hess Toy Truck tradition, with the soft and cuddly My Plush Toy Truck series, first introduced in 2020.

KidStuff Public Relations will continue the tradition of unveiling each Hess Toy Truck released in 2021. Look for the next My Plush Hess Truck coming in early 2021!

Hess Toy Trucks are sold exclusively through its website at HessToyTruck.com, Since 1964, families have lovingly collected Hess Rescue, Tanker, Aircraft, Construction and even Bank vehicles, with built-in sound effects and flashing lights at the flick of a switch. The Hess Truck tradition has grown to become among the largest selling toys on the internet.

“We look forward to promoting one of the most anticipated and recognized toy brands across the country,” announced Lisa Orman, founder of KidStuff Public Relations.

Orman has been awarded many recognitions in her field and in the industry, notably one of the only people to receive two Women In Toys awards; for best Consultant, and for Online Social Networker. Orman is the only PR professional to serve as a Board Member of the American Specialty Toy Retailing Association (ASTRA) — the international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives of the specialty toy industry. KidStuff PR is also a member of The Toy Association and The International Trade Council.

About KidStuff Public Relations
Founded in 1994, KidStuff PR is a public relations agency headquartered near Madison, WI. The firm represents toy manufacturers, services and retailers for children and families. As technology entered the toy world, KidStuff created its TechStuff PR division to serve toymakers and tech start-ups with a laser focused approach. In 2016 TechStuff was named a finalist for Best PR Campaign in the annual Business Intelligence Group’s PR & Marketing Excellence Awards. For more information or to contact KidStuff Public Relations, visit their website at www.kidstuffpr.com or call 608-767-1102.

Toy Times Magazine feature

Working Towards a More Inclusive and Diverse Toy Industry

I’m starting with our influencer database

Toy Times Magazine coverThe article “Working Towards a More Inclusive and Diverse Toy Industry” by Lisa Orman, President of KidStuff Public Relations, was featured in the latest issue of ASTRA Toy Times Magazine.


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“During this time of social unrest and many of us becoming more aware of systemic racism in our society, I became aware that the group of vetter bloggers and influence my agency works with are mostly white.

I’m not OK with that.

This wasn’t by design or by intention, but was the result of basing our decision on whether to work with them largely on the number of Followers, Likes and Comments their channels and posts had. Eyeballs people!

Of course, we looked at content quality too, but really only after they met the metrics. I’ve heard from plenty of families of color with an lnstagram channel or blog, but we’ve turned most of them down because they fall way below our criteria. “
Read the complete article…


European Eco Toymaker Hires Hahn/Solo Consulting as US Sales and Operations Management Team

Boston, MA (October 2, 2020) – Seasoned toy industry experts Petrie Hahn and Iris Solomon, together known as Hahn/Solo Consulting, have been hired by Adventerra Games to expand their US market share.

Adventerra Games, a family-owned company based in Switzerland, publishes engaging board games that help kids learn to conserve natural resources and save the planet. In their new role, Hahn/Solo will focus on expanding sales of their award-winning games with titles including WaterGame and Recycle Rally, as well as of their new preschool line of puzzles and games, through their network of independent sales reps, distributors, and online channels.

Eco Board Games from Adventerra Games

“We are delighted to be working with Hahn/Solo and are looking forward to having their help in accelerating Adventerra Games North America to warp speed. Their sales and operational expertise will be key to a successful launch of our adorable eco games and puzzles for preschoolers!” said Sue Mundell, the new North American company’s CEO.

Petrie Hahn has extensive experience in designing, developing, and merchandising for many different sales channels. His proven record in launching consumer goods products includes managing all phases of the product development process. Idea generation, brand design, financial modeling, sustainability, operations, sales support, distribution development and more are in his toy industry toolbox.

Iris Solomon is celebrating over two decades in the toy, juvenile, gift and education industries. An innovative, out of the box thinker, she has consistently increased sales for clients through retailers like Barnes & Noble, Hudson Group, Whole Foods, Bed, Bath, and Beyond, Nordstrom, TRU, Buy Buy Baby, Yankee Candle, Wegmans, Neiman Marcus, Michaels, Pottery Barn Kids, and more.

European Eco Toymaker Hires Hahn/Solo Consulting as US Sales and Operations Management TeamWith climate change being a major topic at kitchen tables coast to coast, Adventerra Games is doing their part. While playing the simple and enjoyable boardgames, youngsters ages 7 and up intuitively learn new behaviors that reduce their ecological footprints. When these behaviors become lifetime habits, this next generation will become super-heroes for the planet!

Toy industry experts have been so impressed by the $24.95 board games that they have handed out over 30 honors in the 10 months since this European-based company has entered the American market. Adventerra Games’ motto is “Have fun and save the planet.” Their fun board games are currently available at the company’s website https://adventerragamesusa.com/shop/ or on Amazon, and their new preschool line products will be available soon too!

Follow Adventerra Games on Instagram and Facebook @AdventerraGamesNorthAmerica and Hahn/Solo Consulting at: https://www.linkedin.com/company/hahn-solo-consulting and https://www.hahnsoloconsulting.com/

#AdventerraGamesNorthAmerica


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Adventerra Games Press Releases

POLAR ADVENTURE & HUNGRY BINS JOIN GAME FOCUS ON PRESCHOOL-LEVEL INTROS TO A GREEN LIFE

POLAR ADVENTURE & HUNGRY BINS JOIN GAME FOCUS ON PRESCHOOL-LEVEL INTROS TO A GREEN LIFE

Youngest Eco-Citizens Discover Recycling and Disappearing Glacier Ice Through 15-Minute Rounds Of Memory And 3-D Roll & Move Challenges Boston, MA (January 19, 2021) – Family game night has many benefits from strengthening relationships to being patient for your turn.…

Three Enticing Ecological Puzzles and Memory Games Introduce Today’s Toddlers to How to Save Our Animals, Water, & Earth

NEWEST (AND CUTEST) ADVENTERRA GAMES TEACH PRESCHOOLERS HOW TO RESPECT OUR PLANET

Three Enticing Ecological Puzzles and Memory Games Introduce Today’s Toddlers to How to Save Our Animals, Water, & Earth Boston, MA (December 1, 2020) – Ever hear the expression, you’re never too young to make an impact? Adventerra Games, the…

ADVENTERRA BOARD GAMES ARE A WIN-WIN-WIN FOR MOTHER EARTH, KIDS AND TOY INDUSTRY JUDGES

ADVENTERRA BOARD GAMES ARE A WIN-WIN-WIN FOR MOTHER EARTH, KIDS AND TOY INDUSTRY JUDGES

See How Environmental Stewardship Translates Into Four Award-Winning Games For The Whole Family Boston, MA (October 20, 2020)– Name a board game where families have fun together learning about solid waste, deforestation, nuclear energy, water pollution and oil spills. Adventerra…

Four Board Games Amass An Overflowing Mantle Of Spring 2020 Honors From Mom’s Choice, The National Parenting Center, Tillywig and PAL Awards

TOY EXPERTS IMPRESSED BY REAL-LIFE ENVIRONMENTAL LESSONS TUCKED IN EVERY ADVENTERRA GAMES BOX

Four Board Games Amass An Overflowing Mantle Of Spring 2020 Honors From Mom’s Choice, The National Parenting Center, Tillywig and PAL Awards Boston, MA (May 8, 2020)– Tucked inside every round of an Adventerra game is a challenge for kids…

All Four Family-Friendly Environmentally Themed Games Now Bear The STEM.org Authenticated™ Trustmark

ADVENTERRA GAMES HAVE EARNED STEM.ORG’S GOLD STANDARD TOY SEAL

All Four Family-Friendly Environmentally Themed Games Now Bear The STEM.org Authenticated™ Trustmark Boston, MA (February 14, 2020) When you are serious about saving the planet, words like authentic and trusted matter, even if talking about a child’s board game. Parents…

www.adventerragamesUSA.com

PROTECTING THE PLANET IS CHILD’S PLAY WITH EUROPE’S ADVENTERRA GAMES NOW SOLD HERE

From Switzerland With Love, Kids Can Make Real Changes With Lessons Learned From Board Games Recycle Rally, PowerHaus, Global Warning & WaterGame Boston, MA (November 18, 2019)—What kind of board games did 16-year-old climate activist Greta Thunberg play as a…

Congrats to Adventerra Games and iHeartArt

iHeartArt Mashup Art Pack: Batik FX by Bright Stripes and Recycle Rally by Adventerra Games are Top Holiday Toys

Congratulations(!) to KidStuff Public Relations clients Adventerra Games North America and iHeartArt by Bright Stripes for being chosen as Top Holiday Toys by Toy Insider

This years Toy Insider’s Holiday Gift Guide just launched and the #KidStuffPR client winners are:

Congrats to Adventerra Games and iHeartArt


Follow Adventerra Games on Instagram and Facebook @AdventerraGamesNorthAmerica and Bright Stripes at: https://www.facebook.com/Bright-Stripes-334898710516621/ and https://www.instagram.com/brightstripesco

#BrightStripesCo + #AdventerraGamesNorthAmerica

Lisa Orman, President of KidStuff Public Relations, discusses her experiences working with bloggers and influencers and how their reviews help a brand.

Working with Influencers and Bloggers with Lisa Orman of KidStuff PR

Lisa Orman, President of KidStuff Public Relations, discusses her experiences working with bloggers and influencers and how their reviews help a brand.

Listen to KidStuff PR President Lisa Orman talk about her experiences working with bloggers and influencers and how the landscape has changed. She’s a big believer in influencers and the need to work with them, but nowadays it takes some creativity, flexibility and multi-dimensional understanding of how influencers’ reviews help a brand.


Learn more about the services provided at KidStuff PR.


Visit The Playground Podcast for more episodes “all about toys”.

PR Pro Tips from Lisa Orman of KidStuff Public Relations

Lisa Orman of KidStuff PR took time to speak with Chris Byrne of The Playground Podcast where she offered these KidStuff PR Pro Tips! Listen to the short segments below. Lisa Orman is the President and Founder of KidStuff Public Relations.


Which media to pitch during the pandemic? August 27, 2020 (updated)


Working with Influencers and Bloggers August 12, 2020


Why tone is important during the pandemic? June 13, 2020


PR Budgets during the pandemic June 24, 2020


Does Play Matter during the pandemic? June 25, 2020


Learn more about KidStuff Public Relations or The Playground Podcast.