Lisa Orman, President of KidStuff Public Relations, discusses her experiences working with bloggers and influencers and how their reviews help a brand.

Working with Influencers and Bloggers with Lisa Orman of KidStuff PR

Lisa Orman, President of KidStuff Public Relations, discusses her experiences working with bloggers and influencers and how their reviews help a brand.

Listen to KidStuff PR President Lisa Orman talk about her experiences working with bloggers and influencers and how the landscape has changed. She’s a big believer in influencers and the need to work with them, but nowadays it takes some creativity, flexibility and multi-dimensional understanding of how influencers’ reviews help a brand.


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the Bloom Report Person of the Week Lisa Orman of KidStuff PR

The Bloom Report Person of the Week – Lisa Orman Founder and President of KidStuff Public Relations

the Bloom Report Person of the Week is Lisa Orman of KidStuff PRLisa Orman, President of KidStuff Public Relations, was selected as Person of the Week in the Bloom Report (June 26, 2020) by ChiTAG – Chicago Toy & Game Week.

“When KidStuff PR founder Lisa Orman started her PR agency 26 years ago, she was becoming a mother for the first time and was faced with educating herself about the many services and products available for children and families. She discovered that many of the most innovative and wonderful products were made by smaller companies, so she decided to dedicate herself to helping these smaller players in the toy & game industry build awareness among consumers via media. That’s still her passion and joy.” Read more…

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ASTRA News NOW is the Time

ASTRA News NOW is the Time

ASTRA's TOY times magazineThe article “NOW is the Time” by Lisa Orman, President of KidStuff Public Relations, was featured in the latest issue of ASTRA Toy Times Magazine.

“Many in ASTRA may find themselves with a different schedule, and maybe even some open time. Perhaps they always intended to partake in ASTRA’s educational programs like the Certified Master Retailer, Certified Play Expert and Certified Master Sales Representative programs. Right now, ASTRA has discounted its pricing for these certifications to make them even more accessible to members when they have the time and the needs.” Read more…

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Lisa Orman ASTRA article-Coping with Business Impacts of COVID-19

Coping with Business Impacts of COVID-19

The article “Coping with Business Impacts of COVID-19” by Lisa Orman, President of KidStuff Public Relations and ASTRA Board Member, was featured on the American Specialty Toy Retailing Association (ASTRA) Blog.

Small businesses and locally-owned toy shops are extremely impacted by the coronavirus. If you need toys, games or puzzles for your kids who are stuck at home, please consider contacting your local toy store and supporting them. They are getting very creative to help meet their customers’ needs during this time. This article gives some examples of their creativity. Read more…

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BOREDOM BUSTERS & CREATURE COMFORT TOYS FOR HOUSEBOUND FAMILIES

Helpful Hints To Conquer Two Weeks (Or More) Of Social Distancing, The New Normal For Kids And The Grownups Who Love Them

(March 16, 2020) – In every generation, kids have gravitated to a stuffed animal, a security blanket, a favorite story in times of stress. These welcomed childhood passions gave comfort once the lights turned off or when feeling sad. Never has there been a better time for kids to maintain their childhood innocence and peace of mind with toys or stories than now. KidStuff PR, play experts for over 25 years, have some tips for ordering toys & games, podcasts and crafts online to keep fear, sadness and yes, boredom at bay.

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Parents and grandparents have been watching the spread of COVID-19, the disease caused by the coronavirus, across the globe and in their states. The new normal in many neighborhoods is to stay home for days or weeks avoiding school, religious services, movie theatres or Spring Break vacations.

Almost everyone has experienced a Snow Day or Hurricane Day when things briefly shut down. Kids even look forward to a day off or two! Today’s news is different. But coping as a kid is not. Let’s keep the child in childhood as long as we can with these playthings and past-times that spark play and imagination.

Media and mom bloggers have been asking KidStuff PR President Lisa Orman to recommend some boredom busters to their readers. Orman is also a Board Member of ASTRA, the American Specialty Toy Retailing Association, giving her an extra layer of knowledge in the toy market. Her initial reaction was “stay calm and hug a Moosh-Moosh,” one of a series of plush pals that won a national award as a Top Sensory Toy from Autism Live. Kids on the spectrum found the plush profoundly calming. We could all use a little playful lift and calming toy right about now.

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STORY COVERAGE


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Toy Times Magazine article by Lisa Orman

Not Just a Pretty Package

Not Just a Pretty PackageThe article “Not Just a Pretty Package” by Lisa Orman, President of KidStuff Public Relations, was featured in the February, 2020 issue of ASTRA Toy Times Magazine.

“It’s widely known an accepted that the packaging wrapped around a toy or game tucked inside can make or break the sales success of the product. We asked some ASTRA manufacturers about their path to package development. What criteria do manufacturers use in designing packaging? It’s an interesting process.” Read more…

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Source: https://academy.astratoy.org/products/astra-toy-times-magazine

HAVE YOU HEARD OF MOOSH-MOOSH OR BIZYBEEZ? THEY’RE TWO OF THE NEWEST MAKERS OF KIDS’ STUFF

KidStuff Public Relations Still Gets A Thrill, After 25 Years, In Announcing The Newest Playthings For Tots, Tweens and Teens; Here Are Nine!

Black Earth, WI (March 19, 2019) – Childhood lasts just a few precious years so the toys and accessories parents pick should reap big benefits. Problem solving, cause and effect, nurturing creativity and boosting self-esteem can all be gained through play. KidStuff Public Relations, experts on childhood products, celebrates 25 years of showcasing what’s new to eager parents and grandparents. In 2019 they are delighted to introduce nine clients with the newest products for raising a well-rounded child.

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Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

TOP TREATS TO ENGAGE EASTER & PASSOVER YOUNG GUESTS WITHOUT SPOILING THEIR HOLIDAY MEAL

Giftwrap These Recommended Playthings From Play Pros at KidStuff Public Relations, Celebrating 25 Years Promoting Today’s Best Toys

Black Earth, WI (March 18, 2019) – As families gather on Easter Sunday and for the Passover Seder, they know delicious foods are part of the joyous rituals of the holidays. Instead of bringing Marshmallow Peeps or Kosher-For-Passover Chocolate Marshmallows, consider a non-edible hostess gift for the youngest in the house. Card games, tactile putty and slime or a logic game are all best choices for the mid-April holiday. And you needn’t worry about allergies or spoiling their appetites for the main course!

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PLUSH, PLAYSETS & RACETRACKS, OH MY! THE NATIONAL PARENTING CENTER’S FALL WINNERS ARE KIDSTUFF PR CLIENTS TOO!

KidStuff PR Congratulates Its Five Seal of Approval Toymakers: Piccoli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery

Black Earth, WI (August 29, 2018) – Five toymakers on KidStuff Public Relations’ whimsical roster each received good news from The National Parenting Center, America’s leading parent advocacy organization. Heading into the all-important Holiday 2018 shopping season, each client was tapped as a must-have or ingenious plaything that’s powered by imagination — a refreshing switch for today’s plugged-in youth. The products ranged from indoor playsets and playhouses to a familiar Santa’s helper to a glow-in-the-dark racetrack.

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“I call this the “Ps” and “Rs” of my clients,” laughs Lisa Orman, President of KidStuff PR, describing the plush, the playsets and the racetracks touted by The National Parenting Center. She personally congratulated Piccioli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery. The PR agency is beloved by clients, manufacturer and industry execs for its hands-on personalized approach to promoting juvenile products. The agency is very particular about the companies it chooses to work with, so not surprisingly, the results, year after year, are an overflow of national toy awards.

Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval

THE NATIONAL PARENTING CENTER PICKS THE ABC’s OF KIDSTUFF PR’S ROSTER FOR SEVEN HOLIDAY ‘16 HONORS

Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval

Black Earth, WI (November 22, 2016) – Four clients with KidStuff and TechStuff Public Relations are feeling extra jolly this season as they learn of winning a total of seven Holiday 2016 Seals of Approval from the demanding National Parenting Center testers. A whimsical mix of robotic dress up gear (Aeromax), baby sound machine and projection alarm clock (Big Red Rooster), plush learning tools using Bluetooth (Bluebee Pals) and a pen that draws circuits with silver conductive ink (Circuit Scribe) wowed children and adult judges.