Black Earth, WI (March 12, 2019) – We know that parents have circled Spring Break on their 2019 calendars. We also know kids, used to a full school day, need to fill their time and their brains with edu-taining ideas. Look to KidStuff Public Relations, childhood experts for 25 years (1994-2019) to pick a Top 20 list of family fun and solo play that’s portable.
As KidStuff PR Celebrates 25 Years Of Promoting, Well, Kids’ Stuff, They Tip Their Hats To The Best of the Best Who Happen To Be Clients!
Black Earth, WI (February 22, 2019) – Beanie Babies, Bop-It and Barney were familiar childhood themes 25 years ago when KidStuff Public Relations opened shop in 1994 to promote an educational toy store chain called Zany Brainy. Back then, toys on the store shelves were reviewed and ranked by Parents’ Choice Foundation, already well-established since 1978. The two entities come together this year to celebrate milestones and to praise the best of the best of KidStuff PR clients – recent winners of a highly-respected Parents’ Choice Award®.
***Congratulations to the winner of this giveaway: Katrina W! Who has been notified of her win!***
KidStuff PR Congratulates Its Five Seal of Approval Toymakers: Piccoli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery
Black Earth, WI (August 29, 2018) – Five toymakers on KidStuff Public Relations’ whimsical roster each received good news from The National Parenting Center, America’s leading parent advocacy organization. Heading into the all-important Holiday 2018 shopping season, each client was tapped as a must-have or ingenious plaything that’s powered by imagination — a refreshing switch for today’s plugged-in youth. The products ranged from indoor playsets and playhouses to a familiar Santa’s helper to a glow-in-the-dark racetrack.
“I call this the “Ps” and “Rs” of my clients,” laughs Lisa Orman, President of KidStuff PR, describing the plush, the playsets and the racetracks touted by The National Parenting Center. She personally congratulated Piccioli Horses, Pop-Oh-Ver, Reindeer In Here, Sharingland and Skullduggery. The PR agency is beloved by clients, manufacturer and industry execs for its hands-on personalized approach to promoting juvenile products. The agency is very particular about the companies it chooses to work with, so not surprisingly, the results, year after year, are an overflow of national toy awards.
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ASTRA Blog Article by Lisa Orman of KidStuff Public Relations Explains How Data Can Help Drive Sound Decisions for Specialty Toy Retailer Accounts
In an effort to identify opportunities for manufacturers, I read and analyzed the latest ASTRA Retailer Benchmarking Survey report and data from a specialty manufacturer’s perspective. What did the data and numbers present?
This feature article by KidStuff PR President, Lisa Orman, from the Oct., 2017 issue of TFE/TFE Licensing, examines how Specialty can thrive by taking advantage of Amazon
This summer I had the honor of presenting at ASTRA Market- place & Academy on the topic “How Toy & Game Companies Can Make It In An Amazon World.” And by companies, I mean both retailers and manufacturers. In preparation for the presentation I studied best-practices by ASTRA retailers who have successful bricks-and-mortar stores and Amazon storefronts, interviewed ASTRA manufacturers who have successfully navigated selling their wares either to Amazon or FBA (Fulfillment by Amazon) or to third-party sellers, as well as learned about things to avoid.
Thanks to aNb Media for this feature article by KidStuff PR President, Lisa Orman, in the Toy Fair NY 2017 issue of Toys and Family Entertainment Magazine
Remember how the lower level of New York Toy Fair at the Jacob Javits Center was “the basement” or cast-offs and companies who couldn’t afford the rent upstairs, or didn’t have the clout in the lottery system to get a booth in prime space?
Aeromax, Big Red Rooster, Bluebee Pals and Circuit Scribe Celebrate The Holidays With National Parenting Center Seals of Approval
Black Earth, WI (November 22, 2016) – Four clients with KidStuff and TechStuff Public Relations are feeling extra jolly this season as they learn of winning a total of seven Holiday 2016 Seals of Approval from the demanding National Parenting Center testers. A whimsical mix of robotic dress up gear (Aeromax), baby sound machine and projection alarm clock (Big Red Rooster), plush learning tools using Bluetooth (Bluebee Pals) and a pen that draws circuits with silver conductive ink (Circuit Scribe) wowed children and adult judges.
Be On The Lookout For Handstand Kitchen, Hang In There, Big Red Rooster, Dreamland Fairy, Manners Made Easy, BlueBee Pals & FlyCatcher