Roar into Play! Meet the Newest Clixo Dinosaur Sets Plus Best Sellers in Toy Fair Booth #2265
Brooklyn, NY (January 20, 2026) – Clixo, the innovative, versatile magnetic toy line from award-winning toy design studio Toyish Labs, has announced it’ll be exhibiting its two Toy of the Year Award finalists, along with exciting new releases, at Toy Fair 2026, February 14-17. Bendy, colorful, and endlessly flexible, Clixo transforms simple shapes into limitless possibilities. Each soft, flat piece snaps together with easy-to-connect magnets, staying firmly in place for play, display, and discovery. Build side-by-side in 2D or bend pieces into 3D forms to create balls, animals, robots, vehicles, and whatever your imagination dreams up. With Clixo, play becomes an open invitation to experiment, explore, and create without limits.
Since its creation in 2020, Clixo has made an incredibly favorable impression in the toy sphere! Clixo is a 4-time finalist in the Toy of the Year (TOTY) Awards (and with the 2026 dual finalists, that makes six times!) and has been honored with the Oppenheim Toy Portfolio Platinum Seal Award 2024, the Core77 Design Award, and has been named a Top Toy for Holiday 2025 by The Toy Insider. Good Housekeeping named its Tropical Birds Pack as a Best Toy of 2025, and Parents recognized the Jungle Birds Pack as one of their Best Toys in 2025 as well. As if those weren’t enough, Clixo has also been authenticated by STEM.org as an Educational Product.
Assaf Eshet is the founder of Toyish Labs and a veteran toy inventor and designer with decades of experience in play innovation. He remarked on Clixo’s TOTY nominations, “It’s great to be back at Toy Fair once again, and I’m truly honored to have two of our Clixo Packs nominated for Toy of the Year awards. There’s a significant need in today’s world for more inclusive, open-ended play systems, or toys that don’t have such a rigid structure or only one right answer. Clixo fulfills this need with an open-ended design that encourages sensory-rich, imaginative play, nurtures STEAM skills, and rewards kids with higher creative confidence. We’re thrilled with the response we’ve seen from kids, parents, teachers, retail partners, and the toy industry for this kind of play system, and we’re excited to bring more Clixo creations to market this year.”
Highlighted for Toy Fair this year are three new Clixo sets, two of which are finalists in separate TOTY categories!
Dino Adventure Pack ($49.99 | Ages 6+) | Finalist for TOTY Creative Toy of the Year – Travel back in time with the Clixo Dino Adventure Pack! Featuring brand-new dinosaur-inspired shapes and colors, this set lets kids snap together a roaring T-Rex, a soaring pterodactyl, or a towering long-neck. Each flexible magnetic piece clicks together easily, encouraging hours of open-ended, screen-free fun. Perfect for home or on the go, Clixo sparks imagination and hands-on discovery for kids of all ages and abilities. Build, roar, stomp, and explore your own Jurassic world!
Tiny & Mighty Space Pack ($15.99 | Ages 4+) | Finalist for TOTY Specialty Toy of the Year – With just 9 flexible magnetic pieces, the Clixo Tiny & Mighty Space Pack offers over 100 possible builds that also glow in the dark! Snap together a snake, twist a crown, or click an octopus into life, the adventure is just getting started. Lightweight, portable, and perfect for kids of all ages and abilities, this screen-free, STEAM-friendly toy sparks hours of open-ended play. Easy to clean up and great for travel, it’s the ideal starter set for curious creators. A compact set with huge play value, it’s the perfect introduction to the colorful world of Clixo.
Clixo Dino Discovery Pack ($29.99 | Ages 6+) – Get ready for a prehistoric adventure with the Clixo Dino Discovery! Jump into your time machine and unleash your inner dino designer with 22 magnetic pieces in 11 unique shapes, colors, and Jurassic patterns. Build classic favorites like the T-Rex and Triceratops or discover brand-new creatures from your imagination! With so many pieces and endless combinations, it’s perfect for building multiple dinosaurs at once and letting imaginations raaaaaawwrr. This set will be available chainwide at Target stores in Fall 2026.
More information on Clixo can be found at www.clixo.com, but if you’re planning to attend Toy Fair, come visit the Clixo booth at #2265! Discover the latest in creative, magnetic STEM play with Clixo.
About Clixo, from Toyish Labs
The latest toy from award-winning toy design studio Toyish Labs, Clixo® is an innovative, multi-sensory, magnetic building toy that can be built in both 2D and 3D, unlocking everyone’s imagination and creativity. Through its ingenious, research-based design, Clixo empowers the creative confidence of kids of all abilities and skill levels by emphasizing the importance of discovery and learning through hands-on experimentation. Clixo works closely with teachers and educators through its Clixo Classroom program, helping educators use Clixo with their students to expand their creative lessons and STEAM curriculum in innovative ways. Clixo’s universal design qualities offer an inclusive learning and play experience, accessible to kids of all ages and abilities.