Kids Preferred
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred is able to design and bring to life the products and characters that children and parents love. Discover more at kidspreferred.com.
Press Releases
KIDS PREFERRED FEATURES NEW STAR WARS™ PRODUCTS AT TOY FAIR BOOTH 2927
KIDS PREFERRED FEATURES NEW STAR WARS™ PRODUCTS AT TOY FAIR BOOTH 2927
Young Padawans (And Their Parents) Will Adore New Activity Toys & Snuggle Buddies Inspired by the Mandalorian, Chewbacca, Grogu & Ewoks. East Windsor, NJ (February 3, 2026F) – Kids Preferred, a leading player in the toy and plush category for children and babies, is excited to attend Toy Fair this year at Booth #2927…
KIDS PREFERRED STRIKES KAIJU-SIZED LICENSING DEAL WITH TOHO INTERNATIONAL FOR GODZILLA LINE
The Industry Leaders in Licensed Plush Have Big Plans for Soft Toys Featuring the Main Monster from the Tokusatsu Pantheon: Godzilla! East Windsor, NJ (December 9, 2025) – Kids Preferred is ecstatic to announce that they have struck an exciting…
KIDS PREFERRED® SHOWCASES PRODUCTS FEATURING THE PEANUTS GANG AND MIFFY AT TOY FAIR 2025
East Windsor, NJ (February 25, 2025) – Toymaker Kids Preferred is excited to show off their new range of baby toys (ages 0+) themed off Snoopy and the Peanuts gang at their Toy Fair 2025 booth, #2825. This year marks…
Read More KIDS PREFERRED® SHOWCASES PRODUCTS FEATURING THE PEANUTS GANG AND MIFFY AT TOY FAIR 2025
KIDS PREFERRED® SIGNS NEW MULTI-YEAR PEPPA PIG LICENSING DEAL WITH HASBRO
The PEPPA PIG Franchise Turns 21 as Kids Preferred and Hasbro Shake Hands on a Brand-New Licensing Agreement East Windsor, NJ (February 19, 2025) – Kids Preferred, a leading player in the toy and plush category for children and babies,…
Read More KIDS PREFERRED® SIGNS NEW MULTI-YEAR PEPPA PIG LICENSING DEAL WITH HASBRO
SNOOPY, CHARLIE BROWN & LUCY HEADING TO KIDS PREFERRED WITH 2025 PEANUTS PARTNERSHIP
East Windsor, NJ (August 21, 2024) – Toymaker Kids Preferred®, celebrates the Peanuts comic strip turning 75 (!) in 2025 with a new, dynamic product range. Look for its March 2025 reveal with select retailers featuring Peanuts® themed soft book,…
Read More SNOOPY, CHARLIE BROWN & LUCY HEADING TO KIDS PREFERRED WITH 2025 PEANUTS PARTNERSHIP
KIDS PREFERRED PARTNERS WITH AFRO UNICORN FOR UNIQUE TOYS THAT ALL AGES CAN ENJOY
East Windsor NJ (August 14, 2024) – There’s something magical in the air! Kids Preferred, a leader in the baby licensing space, has signed a new agreement with Afro Unicorn, the inclusive children’s brand and brainchild of founder and CEO…
Read More KIDS PREFERRED PARTNERS WITH AFRO UNICORN FOR UNIQUE TOYS THAT ALL AGES CAN ENJOY
MIFFY HOPS OVER TO KIDS PREFERRED TO JOIN ITS 2025 CURATED CATALOG OF PLUSH & INFANT PLAYTHINGS
East Windsor, NJ (August 13, 2024) – Miffy, the globally beloved bunny created by Dutch artist Dick Bruna, will be hopping into the arms of infants next year through a brand new partnership with Kids Preferred, which will bring new…
ENGAGE BABY WITH SOFT FIRST BOOK, ON-THE-GO TOY, PLUSH & BLANKY FEATURING SESAME STREET’S ELMO OR COOKIE MONSTER
ME WANT COOKIE! East Windsor, NJ (July 9, 2024) – Kids Preferred is introducing an adorable new line of Sesame Street licensed infant playthings. The perfect baby shower gift or welcome-home-baby present are stocked and ready at Amazon. Sesame Street…
KIDS PREFERRED INVITES PARENTS TO BRING OHANA INTO THE NURSERY WITH DISNEY BABY’S STITCH & ANGEL
As Lilo Says, “Ohana Means Family,” And These Snuggly Blankies, Plush & Activity Toys Bring Smiles, Giggles And Wonder To The Newest Member East Windsor, NJ (May 30, 2024)– Fans of Disney’s Lilo and Stitch animated series are always rooting…
KIDS PREFERRED HAS MORE TO ADORE IN SUMMER ‘24 WITH “WELCOME TO THE UNIVERSE BABY!” COLLECTION FROM UNIVERSAL PRODUCTS & EXPERIENCES
Beloved Characters including DreamWorks Animation’s Shrek, Universal Pictures and Amblin Entertainment’s E.T. the Extra-Terrestrial, Curious George And More Make Debut Into The Nursery With Enchanting Plush, Playsets & Pacifier Blankeys East Windsor, NJ (January 2, 2024) – Retailers can anticipate…
SOMEBODY TEETHING? TRY AN OCTOPUS STRETCHI, ONE OF OGOBOLLI™ BABY ESSENTIALS NOW DISTRIBUTED EXCLUSIVELY BY KIDS PREFERRED
From Baby Shower To Welcome Home Gifts, Stock Up On These Must-Haves For The Diaper Bag, Car, Nursery & Grandma’s House At Just $9 to $12 East Windsor, NJ (August 17, 2023) – When baby starts teething — as teeth…
KIDS PREFERRED® ANNOUNCES ITS LINEUP FOR FALL 2023: DC & WIZARDING WORLD
President Larry Presser’s Strategic Yet Nimble Business Plan To License Warner Bros. Discovery Iconic Properties Introduces A New Generation of Kids Preferred Fans To Super Heroes & Wizards East Windsor, NJ (July 25, 2023) – Kids Preferred®, in partnership with…
Read More KIDS PREFERRED® ANNOUNCES ITS LINEUP FOR FALL 2023: DC & WIZARDING WORLD