The Industry Leaders in Licensed Plush Have Big Plans for Soft Toys Featuring the Main Monster from the Tokusatsu Pantheon: Godzilla!
East Windsor, NJ (December 9, 2025) – Kids Preferred is ecstatic to announce that they have struck an exciting new licensing agreement with Toho International for one of their biggest and most historic IPs: Godzilla, the King of the Monsters! This timeless icon of cinema is as relevant as ever, with a huge resurgence in popularity thanks to 2023’s Godzilla Minus One, 2024’s Godzilla x Kong: The New Empire and Apple TV’s Monarch: Legacy of Monsters. Followers of the gargantuan, global icon are also highly anticipating the newly announced Godzilla x Kong: Supernova, slated for release in theaters for 2027 and the upcoming Godzilla: Minus Zero. Needless to say, fans have Godzilla on the brain! Riding this wave of cultural interest, Kids Preferred is now planning to produce a line of stylized plush and assorted soft toys for launch in retail and online in Spring of 2026. Godzilla has had a long and storied career battling fellow kaiju, and thus Kids Preferred is designing these plush to appeal to collectors of any age!
Godzilla’s decades-long escapades have yielded a rogue’s gallery of both enemy and allied monsters, plus the gigantic monster himself has gone through several unique designs across the years. Starting with Godzilla in 1954, the enduring franchise had remained a powerhouse in pop culture well into the modern era. In fact, Godzilla’s rampage shows no signs of slowing down with the upcoming Godzilla x Kong: Supernova and Godzilla: Minus Zero highlighting the continuation of Godzilla’s modern box office appeal. With the expansive range of characters and lore, Kids Preferred is energized at the opportunity afforded to them through their agreement with Toho International to produce some truly epic plush toys. Kids Preferred is grateful and excited for the chance to work on such an in-demand IP, with fans all over the world and spanning across generations.
Larry Presser, President at Kid Preferred shared his thoughts on the new Toho International licensing deal, “Kids Preferred is thrilled to partner and collaborate with the Toho International team on Godzilla. We are excited to introduce a young, new fanbase into the exciting universe of Godzilla via our award-winning line of stylized soft toys.”
Kids Preferred’s new Godzilla soft toys and plush are planned for release online at their Amazon storefront and at select retailers in Spring of 2026. Very big things are in store from Kids Preferred in 2026, keep an eye out!
About Kids Preferred
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.