Gift Hunters Looking High and Low for Toys that Satisfy a Squishy Fix Need Look No Further Than these Masters of the Craft
Vernon, CA (August 19, 2026) – If you’ve been paying any attention to toy trends this year, then you know this holiday season is likely to be categorized by “squishy fever.” While this phenomenon is viral, there’s no illness involved! Squishy toys have seen a meteoric rise in demand from both kids and young adults alike, and as a result, parents are doling out precious allowance money for a squish toy fix or going on the hunt through retail stores themselves. In fact, according to a market research report conducted by Circana, the U.S. toy industry has seen a 13 percent growth from January to April compared with the same period last year, an acceleration driven in large part by squishy toys, which have specifically recorded triple-digit growth! To help quell the inevitable, insatiable demand this holiday season, Master Toys has been diligently bolstering their selection of satisfying tactile toys that will scratch that squish product itch!
For the quintessential Master Toys tactile toy, and a perfect entry point to their squishy suite of products seek out the QUBE ($5.99 | Ages 3+). QUBE is a perfectly pliable, rounded cube translucent enough to see your palm while holding it! Squish, stretch, manipulate, and watch it slowly morph back into shape, the QUBE is an excellent choice for customers on the hunt for trendy squish toys. The classic QUBE comes in four bright and trendy colors – Bright Pink, Cerulean Blue, Chartreuse Green, and Lavender Purple. And of course, Master Toys has developed special, limited-edition Christmas QUBEs ($5.99 | Ages 3+) to celebrate the holiday season. These unique QUBEs have a colorless, translucent base but are packed to the nines with a myriad of holiday-themed goodies inside, like multicolored red and green confetti, plus charms shaped like snowflakes, reindeer, snowmen, Christmas trees and more. Look for three assorted styles of Christmas QUBEs launching this holiday: Red Confetti, Green Confetti, and Pure Charm styles!
If you love squishy toys with particulates inside, then you’re going to love DRIP ($5.99 | Ages 3+) by Master Toys. Shaped like a curved teardrop with a frilled splash effect base, these squishies are ergonomically shaped to help you play, all while admiring the wealth of glitter and shiny confetti molded within. Grab the wide base with one hand and stretch the narrow end with your other to instantly be mesmerized by the gleaming, shifting patterns. Then twist, bend, fold and spread to your heart’s delight and be hypnotized as the particles swoosh all around. Feast your eyes on the gleaming sparkles! Best of all, DRIP naturally morphs back into its default shape when left alone, letting you restart the squishy fun again and again. Look out for four colors of DRIP – Light Pink, Light Blue, Light Green and Light Purple.
Gumdrops are an iconic holiday treat, which makes DROP ($5.99 | Ages 3+) the perfect stocking-stuffer for fans of tactile toys. A cousin to QUBE and DRIP, DROP brings the super satisfying squish-based play you can expect from Master Toys, but with an added textural dimension. DROPs are not only shaped like a giant gumdrop, but they also simulate the texture of the classic candy as well. Dense and super bumpy, just sliding your fingers over a DROP is a delight for sensory toy connoisseurs, but the real fun begins when you squash and stretch the DROP and feel the texture transform in real time. This extremely versatile sensory toy has endless play potential and comes in four appealing and saturated colors – Hot Pink, Bright Teal, Lime Green, and Fuchsia Purple.
Gag presents make for perfect stocking-stuffers; there’s nothing quite like giving the gift of laughter as your family member unwraps a silly toy and cracks up at the sight of it. But this gag gift will go beyond a one-time laugh and is sure to keep the gift recipient busy for hours on end! Master Toys has flexed their sense of humor in designing the perfect silly gift: Big Dill Squishy Pickle ($4.49 | Ages 3+). Big Dill was made for squishin’, and that’s just what it’ll do. Green, bumpy and oblong, Big Dill’s most unique characteristic are his eyes, a feature that 99.99% pickles lack! Super stretchy, satisfyingly tactile, and extremely sturdy, Big Dill is sure to be a hit with silly kids or that one goofy uncle (we all have one).
For a gift that’s not quite as zany but nevertheless full of quirky humor, bequeath unto your family and friends a Slow Rise Butter ($8.49 | Ages 3+) squish toy. Be sure not to leave it unattended on the kitchen counter, this squishy both looks and smells just like a stick of butter. Rectangular and smooth for easy gripping and squashing, it’s plenty of fun to simply compress it as much as you can against a firm surface and watch it sloooowly rise back into its default rectangular shape. 
Friends with office jobs will love to display this at their desk and squish it when the going gets tough. You won’t believe it’s not butter!
For more info on all the squishy toy delights above, all of which are in stock now, visit https://www.mastertoysinc.com/. Make Master Toys your one-stop destination for all things squishy this holiday season!
About Master Toys
Master Toys and Novelties, Inc. has been a manufacturer and wholesaler of toys, dolls, impulse/trendy gift items, die-cast metal cars and so much more, celebrating its 50th Anniversary in business just last year. With five decades of experience, Master Toys pride themselves on delivering high-quality, innovative products that bring joy to children, kidadults and collectors alike. They are dedicated to the specialty market, understanding the unique needs of independent retailers and specialty stores. Master Toys’ focus is on creating distinctive, trend-forward products that stand out in the marketplace, ensuring that their partners have access to items that captivate and delight their customers.