The Toy Coach Booth #435 Will Showcase Astra Newcomer Playcor’s Full Catalog of Toys for Young Children and Babies Which Fit Into a Chic Decor
Austin, TX (May 22, 2026) – Toys for babies and kids are important for their development into imaginative, intelligent little people – but giving your children the world doesn’t have to mean giving up on a cohesive living space! These toys can be technicolor jumbles that clash with an aesthetically-minded and intentional home. But that’s where Playcor comes in, showcasing for the first time at Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in The Toy Coach’s Booth #435! An independent toy company founded by interior designer and mother Courtney Smithee, Playcor designs baby toys that will mesh with a sensibly designed living space, rather than clash.
When Courtney’s highly-refined design sensibilities clashed with the contemporary baby and toddler toy design of the modern age, she set out to create thoughtfully engineered toys for her little ones that would seamlessly blend in with a sophisticated living room palette. You’ll never believe these are kids toys from a glance, they fit right into sophisticated interior design spaces. And yet the jury is in – kids love them! Featuring more subtle design elements, muted, neutral colors and tons of play value for little ones, Playcor is on a mission to show fellow parents that there *are* baby toy alternatives that do mesh with their decor!
Everyone from parents to toy professionals who learn about Playcor toys instantly falls in love with their understated, soothing aesthetics and potent play value for kids. Neither looks nor play potential are sacrificed to the exclusion of the other, something that impressed parent testers at the National Parenting Product Awards (NAPPAs), who evaluated every Playcor product with glowing praise! Kids of the product evaluators took to Playcor instantly, with one reviewer writing, “I am truly impressed with these items. I really think these are beautiful décor items and interesting toys. My kids were playing with them as soon as we took them out of the box.” Other parent testers remarked, “I love these and will proudly display/use them around the house.” And “I love the beautiful designs!”
Meet the bowl that does it all and looks beautiful doing it! Crafted from 100% food-grade silicone, the Scalloped Rattle Bowl is safe for little mouths and soft enough for tiny hands. Hidden inside is a gentle rattle, inviting sensory play that blends seamlessly into your home. Sold separately or bundled in a set with the bowl, Playcor’s set of 3 unique Wooden Sensory Balls is made for little hands and growing minds. The first has a series of dimples to feel, the second spins at the top and bottom, and the third opens to reveal a hidden mirror inside. Thoughtfully designed, they encourage stacking, exploring, and sensory play while looking beautiful on a shelf or coffee table. These two products turned heads at the Mom’s Choice Awards; so much so that they awarded the Scalloped Rattle Bowl + Wooden Sensory Ball Set their Gold Award!
Playcor products blend in so well, influencer mom of child actor @just_paigem relayed a humorous anecdote of her experience with the toys in her home, an inadvertently glowing review! “ We walked in and Paige thought this was part of the décor. Then her baby cousin grabbed it and she goes, ‘wait is this a toy??’ I like that it’s simple… he just grabbed it and stayed busy, and it actually blends in. This might be the perfect gift for a chic mom!”
Crafted from durable linen fabric with elegant foiling, the Large Play and Display Book is a perfectly covert display piece that doubles as an interactive playset for your child. The book unfolds into a standing orientation, displaying an illustrated scene of a grassy field, plus over 20 magnetic set-pieces including characters, camping gear and more. Kids can make their own scenes, and pack up to an unassuming coffee table when playtime is on pause! Family Influencer @akira&arya had a lovely reception to the Play & Display book, writing in their review. “Akira had the best time playing with this. She was so curious, exploring every little detail and creating her own little stories. It looks like a chic coffee table book, but opens up into a fun magnetic camping scene where kids can build, imagine, and play for hours. I love how it encourages creativity, storytelling, and independent play, all while blending beautifully into our home.”
The Flashcard Faux Coffee Table Book is crafted from durable linen fabric with elegant foiling, making it a chic addition to any shelf or coffee table. Inside, it includes stationary flashcards with shapes and numbers and a hidden storage compartment for remotes, pens, or other small items. Functional, playful, and stylish — a piece your home and your child will love.
Crafted from 100% food-grade silicone, the 5 Chain Link Teether is gentle on tiny gums, easy to hold, and built to last. Its five stationary links invite tactile exploration and sensory play, while the smooth, silky finish feels comforting for babies and looks beautiful in your home. A teether designed to be enjoyed, displayed, and loved. Recommended for babies.
What looks like a set of beautiful coasters is designed for both play and function. Playcor’s Stack and Learn Coasters are made from 100% food-grade silicone, the Stacking Coasters protect surfaces while doubling as a hands-on learning toy. Each coaster features shapes and numbers for stacking, sorting, and early exploration. Soft, durable, and easy for little hands to hold, they combine learning, sensory play, and thoughtful design everyday coasters that inspire creativity. One NAPPA parent who loved the Coasters remarked, “The coasters are super functional. I like that the coasters have a high lip on them so any condensation that builds up doesn’t spill over. They look like a piece of art when stacked and because they are silicone, my son can throw them to his heart’s delight without risk of breaking anything.The silicone is food-grade so I won’t have to worry if they end up in my son’s mouth.”
Those in attendance at Astra interested in this novel approach to baby toys should swing by The Toy Coach’s Booth #435 to see all of the above in person! Holding Playcor toys in your hand really makes the difference. Learn more about Playcor in the meantime by visiting Playcor.com.
About Playcor
At Playcor, every piece is carefully crafted with durable materials, minimal yet charming color palettes, and thoughtful details, perfect for little hands to explore. We believe that when children engage with toys that encourage both curiosity and imagination, they learn to see the world in new ways. And when parents see these toys thoughtfully arranged on shelves or coffee tables, they feel a renewed sense of peace and pride in their home décor. Learn more at: Playcor.com.