Retailers Demand West Coast Toy Show in 1st Quarter
Las Vegas, NV (August 12, 2025)—Toy sales rep firms with permanent showroom are joining forces to offer a sales event in Las Vegas in 2026 with Las Vegas Toy Market, March 9-13, 2026 to be held at the World Market Center. Historically, many retailers have relied on a 1st quarter sales event just after New York Toy Fair to book their orders to replenish their inventory after the holiday season for the first half the year.
Longtime rep firms Toyology, Diverse Marketing, Enchanted Moments, Anne McGilvray & Co., Kathleen Milne Collection and R. Biz Associates have agreed to open their showrooms in coordination with Las Vegas Market manager ANDMORE, which operates over 20 million sq. ft. of premium tradeshow and showroom space in Atlanta, High Point, NC, Las Vegas and New York City. More rep firms will be joining the new show, too.
“March has traditionally been an important buying cycle for specialty toy & gift retailers. After the announcement that Toyfest would not take place in 2026, we knew we had to continue the tradition our customers have enjoyed for years,” said Carl Buchbinder, principal of Toyology, with showrooms in Seattle and Las Vegas.
ANDMORE was ready to pitch in and has been a strong backer of the new Las Vegas Toy Market, the reps said.
“This is a time for us all to come together and create something the industry needs. It’s been a real pleasure to collaborate with other rep firms to rise together and meet the moment,” said Wes Hardin, CEO and 3rd generation principal of Diverse Marketing with specialty toy, specialty gift and key accounts divisions. Diverse has showrooms in Dallas, Atlanta, Las Vegas, Minneapolis, Seattle and Los Angeles.
Tony Davis, Enchanted Moments partner, agreed Las Vegas Toy Market will be a powerful buying show for specialty retailers. It has large permanent Atlanta and Las Vegas showrooms. It also exhibits at NY NOW and Toy Fair. “We are gratified to meet the needs of our specialty retail partners to create this show for them,” Davis said.
Additional rep firms are in talks to join, and details for the show’s events are being planned and will be shared soon.
