Projects – KidStuff Public Relations

BRIGHT STRIPES BRINGS VIBRANT COLOR AND CREATIVITY TO ASTRA 2026 AT BOOTH #1444

Bloomfield, NJ (June 3, 2026) – Astra Marketplace attendees will have to add another stop to their must-see route, as Bright Stripes is showing off an assortment of 44 new items available for retail order this Summer. Bright Stripes is the arts and crafts brand that has cemented a brilliant reputation with customers and stores alike in just a few years of operation. From humble beginnings in 2019, the company has since earned the enduring trust of families and kids through their high-quality art kits and beautifully whimsical branding, secured business deals with retail giants like Barnes & Noble and Nordstrom, and drafted an exciting distribution deal with European toy partners Sam & Julia’s Mouse Mansion, Viking Toys, Wheely Bug, and Find That Hippo to bring their product stateside! Company founders Sabre Mrkva and Eric von Stein would love to see Astra floor-goers come and say hi at Booth #1444 to see what’s new for Q2 2026 and beyond.

Sewing is an incredibly useful skill for everyday life or recreation time, but it can be tricky to know how to introduce children to the process. However, Bright Stripes is all about introducing kids to new forms of craft in easy, accessible and fun ways! New for 2026 is their Sew Crafty Cottage kit, an approachable and entertaining way to teach children how to sew in a hands-on way. Materials and tools are included to allow you to sew cute woodland characters in super soft fabric! Fabric patterns are pre-printed with very sweet and adorable details, like animal character expressions and clothing. Enough fabric, thread and tools are included to create two stuffed plushies, a pencil pouch, a coin purse, and more! The all-in-one keepsake box makes it easy to take breaks and come back, or store everything in one place for future projects in an organized and mess-free way!

Seasoned by its super-successful Nimble Knitter series, the company is introducing a new kit to the fold with the Nimble Knitter Flipper. This kit comes with a handy double-ended tool which allows kids to learn how to knit tubes of different diameters. The rounded core of the tool makes it easy to hold with one hand, while knitting with the other hand. Full instructions are included to create adorable balloon animal creatures! Felt stickers are included to help complete the look of your creation and bring it to life. This kit provides easy and fun knitting for beginners ages 8 and older.

Beautiful miniature décor crafted from wood may sound challenging for kids at first blush, but thanks to Bright Stripes’ DIY Curio Cottage Cabinet set, young ones can learn the fundamentals of crafting miniatures with all necessary tools at their disposal. The Curio Cottage comes with pre-cut wooden shapes, all engineered to be pieced together with slots and tabs. Handy wallpaper stickers are included to help decorate each room and give your curio cottage an identity all its own. After the cottage is built, kids can use it as a mini-curio cabinet to display their belongings in style, using a shelf they made all by themselves. This kit is a fresh way to make, collect and display!

Bright Stripes is also ecstatic to show off a curated collection of toys at Astra from their new European partners, for whom they are acting as a US distributor!

Dutch arts and crafts toy company Sam & Julia features wonderfully intricate yet welcoming kits which allow kids to create their own little environments as part of their plush series, and highlighted for 2026 are key offerings in their impressive Complete Kit sets – a full, all-in-one set which includes everything children need to build an entire miniature space! Complete with a fold-out room, wooden furniture kit, paints and brush, decorative stickers and printouts, and miniature accessories, a fully furnished and decorated room is well within the reach of kiddos to craft. Even grown-ups will be amazed at the level of intricate detail! Popular styles include the Nursery (with miniature baby toys, kids care supplies, a toy box and toddler’s bed), Kid’s Bedroom (featuring a bunk bed, art desk, bookshelf and toys), and Grocery Store (complete with register, produce stands, restock crates and packaged goods!)

Sam & Julia also offers crafting kits for young, decorative spirits that think outside the box. Their Scene Sets include everything kiddos need to create their own miniature set pieces that they can then set up anywhere they want! Each kit comes with wooden furniture to build, paints, brush, stickers, and mini accessories, all with helpful instructions to walk kids through the process and encourage their creativity in equal measure. Some new sets for Fall 2026 include Artist at Work (complete with easel, art desk, stool, books and art supplies) and Making Cookies (a robust kitchen counter with two levels, cookbooks, baking supplies with kitchen appliances and utensils.)

Award-winning toy company Viking Toys emphasizes timeless Swedish design and high quality exemplified by their ‘Five S’ approach (safe, soft, simple, silent and strong). Their Viking Hearts Collection is a special and all-new series of vehicle toys for babies 1 year and older. With chunky aesthetics and form, crafted for little hands, each VK Hearts vehicle is crafted from 98% sugar cane and 2% wood chips from rubber tree waste, making them uniquely designed for both indoor and outdoor play. The Viking Hearts Collection spans a whole spectrum of work vehicles like tractors, dump trucks and fire trucks, all in a mixture of earthy colors with pops of bright pastels. They can be used with nature’s elements such as soil, beach sand and water, encouraging children to explore nature. Viking Toys encourages open-ended play, stimulating a child’s imagination and creativity.

Find That Hippo has just the thing to quell bounce-mania: the Peanut!

For households with kids who just can’t stay away from Mom’s exercise balance ball, the best strategy is to give them exactly what they want. Find That Hippo has just the thing to quell bounce-mania: the Peanut! This sturdy, bouncy, inflatable toy (measuring at 39.4 x 19.7 x 19.7 in) is shaped like an asymmetrical peanut, providing a ton of versatility for play. The ergonomic design allows for kids to “giddyap!” and bounce around on the Peanut like a steed, or drape themselves over it to roll forward and back while reading or relaxing. Little ones can bounce, roll, and relax, all on this super-sized Peanut! The Peanut comes in pleasing, understated colors – Morning Blue and Tuscany Pink.

Any specialty retailer or media rep looking for a beat on creative toys will hit the jackpot at booth #1444. If history is any guide, Bright Stripes booth will be a delightful eyecatcher you won’t be able to resist. Come see Eric and Sabre to see the latest for Bright Stripes!

About Bright Stripes

After working in the Toy & Children’s Product world for over 25 years combined, Sabre Mrkva and Eric von Stein started their dream company, Bright Stripes, in 2018. With a shared love of all things craft and DIY, they believe in the power of creative play to empower kids to create the world they want to live in. Sabre brings her 15+ years of experience of nuts & bolts kids’ product development and a strong business analysis to every decision and design choice. Eric studied Toy Design at FIT in NYC, where he learned the ins and outs of industrial design, childhood development and toy concepts, and has been working in toys for the past 13 years. A true toy super pair! They excel at transforming inspiration into market-ready, eye-catching product packaged in dynamic, trend- right graphics. For more information and to see what’s fresh and new, visit their delightfully colorful website at https://www.brightstripes.co.

MOOSH-MOOSH AQUA BRINGS PLUSH POWER TO SUMMERTIME WATER PLAY

Moosh-Moosh Aqua Plushies and Clipz Are Part Plush, Part Pool Toy, All Fun!

Simi Valley, CA (May 27, 2026) – We all see it this time of year: kids start the countdown until they can play in the backyard pool, head to the beach, or enjoy other water activities. They are just waiting for the water to warm up so they can jump straight in and officially welcome summer 2026. For kids with beloved plush pals and a yearning need for raucous water play, it’s always been an either-or situation – you can’t have both. That is, until now! Kid2Adult (K2A), home of the iconic Moosh-Moosh plush, is pleased to announce their latest innovation in the brand: Aqua Plushies and Aqua Plushies Clipz (retailing for $14.99 and $6.99 respectively, for ages 8+). Long gone are the days of plush that take forever to dry. Get to know K2A’s new water-friendly huggable plush, designed for water play on hot summer days and cuddles for bedtime. Bringing the best of both worlds together in one cute, cuddly plushie.

Moosh-Moosh Aqua Plushies bring the familiar softness of Moosh-Moosh but entirely fabricated out of water-safe materials. Both the exterior fast-drying cuddly mesh fabric and interior lightweight bead filling are designed to withstand repeated and extended dunks into water, making them the perfect playmate for the pool, the beach, or bathtime. They also allow these special Moosh-Moosh to always float! Measuring in at 4” x 6” x 8”, they’ll always be easy to spot, grab, toss or cuddle while playing in the water.

When dry, they’re light and soft as can be, making for a poolside lounge cuddle buddy, a mini plush pillow for an outdoor summer nap, or companion on any adventure fit for a normal plush pal. But soak them in water, and suddenly you have an ideal companion to play catch or toss in the air and make a splash as they plop back into the water. Dunk them, soak them, wring them out, Moosh-Moosh Aqua can be put through their watery paces and morph right back into shape! No need to leave your plush high and dry inside the house, now they can go with you to make the biggest cannonball splash of the season!

For some more on-the-go fun in the sun, there are Moosh-Moosh Aqua Plushies Clipz. Measuring in at a more compact 3” x 4” x 2” and featuring a handy bag clip, Moosh-Moosh Aqua Clipz make it easier than ever to bring the fun with you to any pool or beach destination. Perfect for fidgeting, pool time play or accessorizing while out and about, these Clipz offer even more options for fans who want to dip their toes into Moosh-Moosh Aqua Plushies.

Any fan of Moosh-Moosh will tell you that their wide cast of characters is what helps give the brand its special identity. Launching in Summer 2026, collectors should keep their eyes open for Bubblegum the Narwhal -bright pink and sweet like her namesake, Elle the Penguin, who lives to create the perfect ice cream flavor, or Drac the Dragon, taking a break from flying high to dive and explore the watery depths. Even more characters include the friendly shark trio Crush (gray), Dash (yellow) and Azul (blue), Handi Andi the Octopus who has a particular penchant for multitasking, Carrie the Corgi (because dogs love to swim too!), and Finster the Clownfish, a multitalented fish who loves trying out new hobbies.

Now that summer is here, keep your eyes out for the launch of Moosh-Moosh Aqua Plushies and Clipz online! For additional info on Moosh-Moosh Aqua and all things plush, visit https://K2ABrands.com/.

About K2A Brands

K2A Brands is the parent company of Moosh-Moosh. Based in Simi Valley, CA. It’s a dynamic company with over 40 years of experience delivering some of the most trending items on the market. With a keen eye on current trends, the company’s seasoned team swiftly turns insights into innovative, highly desired products. Balancing top-notch quality, creativity, and a deep understanding of consumer preferences, K2A Brands stands as a leader in bringing to life today’s most sought-after items.

PLAYCOR BRINGS SOPHISTICATED BABY TOY SENSIBILITY TO SPECIALTY AT THIS YEAR’S ASTRA MARKETPLACE

The Toy Coach Booth #435 Will Showcase Astra Newcomer Playcor’s Full Catalog of Toys for Young Children and Babies Which Fit Into a Chic Decor

Austin, TX (May 22, 2026) – Toys for babies and kids are important for their development into imaginative, intelligent little people – but giving your children the world doesn’t have to mean giving up on a cohesive living space! These toys can be technicolor jumbles that clash with an aesthetically-minded and intentional home. But that’s where Playcor comes in, showcasing for the first time at Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in The Toy Coach’s Booth #435! An independent toy company founded by interior designer and mother Courtney Smithee, Playcor designs baby toys that will mesh with a sensibly designed living space, rather than clash.

When Courtney’s highly-refined design sensibilities clashed with the contemporary baby and toddler toy design of the modern age, she set out to create thoughtfully engineered toys for her little ones that would seamlessly blend in with a sophisticated living room palette. You’ll never believe these are kids toys from a glance, they fit right into sophisticated interior design spaces. And yet the jury is in – kids love them! Featuring more subtle design elements, muted, neutral colors and tons of play value for little ones, Playcor is on a mission to show fellow parents that there *are* baby toy alternatives that do mesh with their decor!

Everyone from parents to toy professionals who learn about Playcor toys instantly falls in love with their understated, soothing aesthetics and potent play value for kids. Neither looks nor play potential are sacrificed to the exclusion of the other, something that impressed parent testers at the National Parenting Product Awards (NAPPAs), who evaluated every Playcor product with glowing praise! Kids of the product evaluators took to Playcor instantly, with one reviewer writing, “I am truly impressed with these items. I really think these are beautiful décor items and interesting toys. My kids were playing with them as soon as we took them out of the box.” Other parent testers remarked, “I love these and will proudly display/use them around the house.” And “I love the beautiful designs!”

Meet the bowl that does it all and looks beautiful doing it! Crafted from 100% food-grade silicone, the Scalloped Rattle Bowl is safe for little mouths and soft enough for tiny hands. Hidden inside is a gentle rattle, inviting sensory play that blends seamlessly into your home. Sold separately or bundled in a set with the bowl, Playcor’s set of 3 unique Wooden Sensory Balls is made for little hands and growing minds. The first has a series of dimples to feel, the second spins at the top and bottom, and the third opens to reveal a hidden mirror inside. Thoughtfully designed, they encourage stacking, exploring, and sensory play while looking beautiful on a shelf or coffee table. These two products turned heads at the Mom’s Choice Awards; so much so that they awarded the Scalloped Rattle Bowl + Wooden Sensory Ball Set their Gold Award!

Playcor products blend in so well, influencer mom of child actor @just_paigem relayed a humorous anecdote of her experience with the toys in her home, an inadvertently glowing review! “ We walked in and Paige thought this was part of the décor. Then her baby cousin grabbed it and she goes, ‘wait is this a toy??’ I like that it’s simple… he just grabbed it and stayed busy, and it actually blends in. This might be the perfect gift for a chic mom!”

Crafted from durable linen fabric with elegant foiling, the Large Play and Display Book is a perfectly covert display piece that doubles as an interactive playset for your child. The book unfolds into a standing orientation, displaying an illustrated scene of a grassy field, plus over 20 magnetic set-pieces including characters, camping gear and more. Kids can make their own scenes, and pack up to an unassuming coffee table when playtime is on pause! Family Influencer @akira&arya had a lovely reception to the Play & Display book, writing in their review. “Akira had the best time playing with this. She was so curious, exploring every little detail and creating her own little stories. It looks like a chic coffee table book, but opens up into a fun magnetic camping scene where kids can build, imagine, and play for hours. I love how it encourages creativity, storytelling, and independent play, all while blending beautifully into our home.”

The Flashcard Faux Coffee Table Book is crafted from durable linen fabric with elegant foiling, making it a chic addition to any shelf or coffee table. Inside, it includes stationary flashcards with shapes and numbers and a hidden storage compartment for remotes, pens, or other small items. Functional, playful, and stylish — a piece your home and your child will love.

Crafted from 100% food-grade silicone, the 5 Chain Link Teether is gentle on tiny gums, easy to hold, and built to last. Its five stationary links invite tactile exploration and sensory play, while the smooth, silky finish feels comforting for babies and looks beautiful in your home. A teether designed to be enjoyed, displayed, and loved. Recommended for babies.

What looks like a set of beautiful coasters is designed for both play and function. Playcor’s Stack and Learn Coasters are made from 100% food-grade silicone, the Stacking Coasters protect surfaces while doubling as a hands-on learning toy. Each coaster features shapes and numbers for stacking, sorting, and early exploration. Soft, durable, and easy for little hands to hold, they combine learning, sensory play, and thoughtful design everyday coasters that inspire creativity. One NAPPA parent who loved the Coasters remarked, “The coasters are super functional. I like that the coasters have a high lip on them so any condensation that builds up doesn’t spill over. They look like a piece of art when stacked and because they are silicone, my son can throw them to his heart’s delight without risk of breaking anything.The silicone is food-grade so I won’t have to worry if they end up in my son’s mouth.”

Those in attendance at Astra interested in this novel approach to baby toys should swing by The Toy Coach’s Booth #435 to see all of the above in person! Holding Playcor toys in your hand really makes the difference. Learn more about Playcor in the meantime by visiting Playcor.com.

About Playcor

At Playcor, every piece is carefully crafted with durable materials, minimal yet charming color palettes, and thoughtful details, perfect for little hands to explore. We believe that when children engage with toys that encourage both curiosity and imagination, they learn to see the world in new ways. And when parents see these toys thoughtfully arranged on shelves or coffee tables, they feel a renewed sense of peace and pride in their home décor. Learn more at: Playcor.com.

MASTER TOYS RETURNS TO ASTRA TO OFFER OVER 5 DECADES WORTH OF WISDOM AND KNOW-HOW

Specialty Retailers Interested in an Eclectic Collection of Product Backed by a Legacy Company with Major Chops Must Visit Master Toys at Booth #1806!

Vernon, CA (May 15, 2026) – What’s in a name? In this case, quite a lot! Master Toys, the 50+ year old company of toy experts is thrilled to return to Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in Booth 1806. Although this will be their 2^nd year at Astra, Master Toys has a long history of success in the toy industry – no one sticks around for this long without a keen eye and the wherewithal to adapt. Master Toys’ diverse range of products cover all kinds of consumer needs, from impulse buys to outdoor activity and even fidget/ sensory delights.

Sugar Squishie mania has swept the country by storm, and social media is ablaze with kids and kidults alike trying to get their hands on anything squishy; it can be tough for stores and distributors to keep up with the meteoric rise in demand! Master Toys is eager to show up to Astra this year with a promise of realistic deliverables and transparency for retailers, especially for specialty, who’s stock historically gets cut to accommodate massive, big box store orders. Specialty retail deserves security and trust too, and Master Toys has wisdom from 5 decades in the business to make sure orders are fulfilled and agreements are met! With longevity and trusted relationships forged over 5 decades, Master Toys is here to help retailers and will be transparent about their inventory and shipping status.

QUBE

DROP

DRIP

Speaking of the squish craze, Master Toys has plenty of offerings that are sure to satisfy eager customers hunting for their trendy, sensory, fidget fix, ready for shipping in early July. Among their core squish category are three primary contenders – QUBE, DROP and DRIP, which all come in 4 different colors – pink, purple, green and blue. As their names suggest, QUBE is a perfectly pliable, rounded cube translucent enough to see your hand while looking through it! Squish, stretch, manipulate and watch it slowly morph back into shape, the cube is an excellent choice for customers on the hunt for trendy squish toys. DROPs are oversized gumdrop-shaped squish toys with a bumpy exterior, offering a different sensory experience when compared to the QUBE. Feel how the surface changes in real time as you mold and stretch the DROP in your hands. DRIP introduces a teardrop shape and a ton of glitter inside! Feast your eyes on the gleaming sparkles within as you play.

Here’s some food for thought: occasionally, food can be played with! Master Toys’ Big Dill Squishy Pickle is a humorous take on squish toys. This quirky cucumber has a bumpy exterior indicative of most pickles, as well as a pair of eyes which is far less common! But if smooth is more your style, try the Slow Rise Butter. Resembling and smelling like an iconic stick of butter at a mere glance, surprise your friends by squishing it in front of their eyes and drink in their reaction as it slowly morphs back into shape!

Big fun comes in small packages indeed, especially with Master Toys’ World’s Tiniest toy line, with SKUs available now to order. Keep a copy of your favorite classic games in your pocket! The best part of World’s Tiniest is that these mini-fied objects still work like their 1:1 scale counterpart. A game of Tumble Tower is even more nail-biting at such a tiny scale! But don’t worry, Master Toys was thoughtful enough to include some tweezers for precision removal and stacking. Test your memory on the go with a World’s Tiniest Copy Cat Memory Game, just be sure to hold it close and don’t mis-input with your comparatively gigantic thumbs! Tiny Old Maid is here for game night when your group wants to mix things up, and you can carry on a conversation across the house playing two games at once with Small Talk – World’s Tiniest Walkie Talkies. And if you’re up for the ultimate challenge, brandish a pair of Micro Rays – World’s Smallest Space Blasters. Your target is even smaller now, good luck!

Master Toys’ Fluffy Putty is your all-in-one stop for fidget fun. Fluffy Putty is super light and airy, delightful to stretch, fold, mold and mash, all while retaining its aerated, light and unreal hand feel. Each capsule of Fluffy Putty includes two different mix-ins to bring the flexible fun to a new level: tiny confetti-style charms and a miniature animal friend. Customize your putty experience to make a fidgety experience that just right for you. New styles for 2026 include a Capybara Fluffy Putty (with tangerine slice confetti discs), Axolotl Fluffy Putty (with rainbow confetti discs), Unicorn Fluffy Putty (with rainbow balls) and 3 styles of Farm Fluffy Putty (Cow with sunflowers, Chicken with corn, and Pig with herbs).

Summer is practically here, it’s time to stock up on bubbles to populate your impulse aisle! Master Toys is writing orders now for Maxx Bubbles products in partnership with Sunny Days Entertainment, bubble masters in their own right. Maxx Bubbles 4 oz Bubble Wands come in 6 different colors and are perfect for party favors so you can have a wand for each partygoer and thus, maximum bubble chaos! The special elongated bubble wand allows for easy re-coating and mess-free storage. Meanwhile, 16 oz Bubble Bottles are perfect for long-term fun and re-use. Equipped with a double- loop bubble wand and plenty of fluid, be prepared for hours of entertainment, or save some fun across multiple days with the handy bottlecap seal. Master Toys also has offerings through their partnership with Horizon Group USA, available for perusal and order. These partnerships were forged with specialty in mind, offering top-quality play products and reliable infrastructure for stock and delivery.

Retailers in attendance at Astra are encouraged to come by booth #1806 to experience first-hand the professionalism of Master Toys and their hottest new offerings for 2026! For more information on Master Toys and their full product portfolio in the interim, visit https://www.mastertoysinc.com/.

About Master Toys

Master Toys and Novelties, Inc. has been a manufacturer and wholesaler of toys, dolls, impulse/trendy gift items, die-cast metal cars and so much more, celebrating its 50^th Anniversary in business just last year. With five decades of experience, Master Toys pride themselves on delivering high-quality, innovative products that bring joy to children, kidadults and collectors alike. They are dedicated to the specialty market, understanding the unique needs of independent retailers and specialty stores. Master Toys’ focus is on creating distinctive, trend-forward products that stand out in the marketplace, ensuring that their partners have access to items that captivate and delight their customers.

OZ CREATIONS BRINGS EMPOWERING PLAY TO ASTRA WITH OLYMPIA® DOLL COLLECTION

Specialty Retailers Won’t Have to Venture to Mt. Olympus to Get a Look at Oz Creation’s Keystone Myth-Inspired Doll Line

Wilmington, DE (May 14, 2026) – Astra attendees should expect the presence of goddesses this year! Oz Creations, LLC, creator of the Olympia Doll Collection, is eager to show their core product line to specialty retailers and toy media at their first ever Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in Booth 1831. Founder and CEO of Oz Creations, Jennifer Ozimkiewicz will be in attendance, representing the booth and enthusiastic to answer any questions about Olympia Dolls – straight from the source herself!

The Olympia Doll and Story Collection is where ancient myths meet modern play! Dive into the captivating stories of the world’s first super-heroines, brought to life from ancient legends. From goddesses with extraordinary powers to their legendary deeds, these tales of strength and bravery have been passed down through the ages. Inspired by a former corporate executive and mother to create meaningful toys for her daughter, Olympia Dolls are now the flagship toy of her independently owned business, Oz Creations. Explore their stories and inspire the girls in your life to discover their own unique talents and inner strengths. With each doll and its accompanying animals and accessories, imaginative play opens the door to endless possibilities. Your special girl will have fun reading her story and playing with her! This makes a great doll gift for those seeking educational and inspirational toys.

The Olympia Doll collection features three goddesses ($54.99 each):

Artemis – Greek goddess of the moon, animals, wilderness and the hunt
Athena – Greek goddess of wisdom, invention, strategy, and war
Venus – Roman goddess of love, beauty and creativity

Designed for girls 6-12 years old, Olympia Dolls are more than toys, they’re timeless tales reimagined for modern girls and boys. Rooted in global mythology, each doll comes with an inspiring story of a goddess who faced challenges with courage, wisdom, and heart. Through imaginative screen-free play, girls don’t just learn history – they see themselves in it, building confidence, creativity, and a sense of inner power. Each doll comes withrelevant accessories for each goddess, her animal, and an illustrated story card.

And the proof of these dolls’ power is in their accolades! Trusted voices in the toy sphere are lauding Olympia Dolls, like the National Parenting Product Awards (NAPPAs). One such NAPPA reviewer commented, “Definitely innovative. These aren’t just any dolls. They’re female superheroes! What better way to teach important values like bravery, creativity, and critical thinking than through imaginative play with these dolls.” Another parent reviewer added, “My daughter isn’t just playing, she’s learning that girls can be brave, smart, and compassionate. As the only girl in our family between two brothers, I love that she’s getting strong female dolls to play with.”

For women’s history month, Speech-Language Pathologist and CEO of Play On Words Erika Cardamone appeared on PHL17 TV to showcase Olympia Dolls after the collection won Play On Words’ PAL Award. During the special TV spot, Erika expanded on the profound significance of Olympia Dolls and the modern connection to ancient storytelling. “I love this [collection], because females have been at the center of our stories for centuries and really developing our culture – what better way to show that than with Greek mythology?”

Is it any wonder that moms recognize these dolls as nurturing toys for their children? The Mom’s Choice Awards® gave their Silver Award to the collection after careful evaluation. Comprised of real moms and toy experts, the Mom’s Choice Awards evaluates products and services created for children, families and educators. Their program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. “We are happy to award deserving products like the Olympia Doll Collection,” said Dawn Matheson, CEO, Mom’s Choice Awards. “Our panel of judges really felt this doll collection merited a place on our list of the best in family-friendly products that parents and educators can feel confident in using.”

Most importantly, Olympia Dolls are resonating with everyday kids and parents! When real families had a chance to play with an Olympia Doll, they embraced the toy, her story and the concept of the company. As Instagram influencer mom @brain.gift.kidz wrote after watching her son and daughter play with the Artemis doll, “In a world where our little girls are constantly learning who they are, toys like these matter. They don’t just play… they shape beliefs. Artemis teaches our girls to be bold, to trust themselves, and to stand strong in what they believe in, all while staying kind and respectful to the world around them. Because confidence starts young, and every girl deserves to feel powerful in her own story.’

Astra attendees should make sure to mark Booth 1831 as a must-stop destination during the conference June 5-8. For more information about Oz Creation and Olympia Dolls in the interim, visit https://www.olympiadoll.com/

About About Oz Creations®

Welcome to the Olympia Doll and Story Collection—where ancient legends inspire little heroines. Discover the world’s first super-heroines, reimagined from timeless, legendary myths. These goddesses, known for their incredible superpowers, heroic deeds, and wisdom, come to life through beautifully crafted dolls and empowering stories. Designed to spark creativity and confidence, the Olympia Doll Collection invites girls to explore their own strengths through imaginative, screen-free play with our dolls, stories, and accessories – which make great gifts for buyers looking for educational and meaningful toys. As a female-owned small business, our mission is to inspire and empower the next generation of girls. We’re proud to share this unique doll collection—and the stories that celebrate courage, resilience, and self-expression.

Olympia Doll Collections

Press Releases

OZ CREATIONS BRINGS EMPOWERING PLAY TO ASTRA WITH OLYMPIA® DOLL COLLECTION

Specialty Retailers Won’t Have to Venture to Mt. Olympus to Get a Look at Oz Creation’s Keystone Myth-Inspired Doll Line Wilmington, DE (May 14, 2026) – Astra attendees should expect the presence of goddesses this year! Oz Creations, LLC, creator…

Master Toys & Novelties

Press Releases

MASTER TOYS RETURNS TO ASTRA TO OFFER OVER 5 DECADES WORTH OF WISDOM AND KNOW-HOW

Specialty Retailers Interested in an Eclectic Collection of Product Backed by a Legacy Company with Major Chops Must Visit Master Toys at Booth #1806! Vernon, CA (May 15, 2026) – What’s in a name? In this case, quite a lot!…

Playcor

Press Releases

PLAYCOR BRINGS SOPHISTICATED BABY TOY SENSIBILITY TO SPECIALTY AT THIS YEAR’S ASTRA MARKETPLACE

The Toy Coach Booth #435 Will Showcase Astra Newcomer Playcor’s Full Catalog of Toys for Young Children and Babies Which Fit Into a Chic Decor Austin, TX (May 22, 2026) – Toys for babies and kids are important for their…

“SGT. STUBBY: AN AMERICAN HERO” RETURNS NATIONWIDE IN A NEWLY REMASTERED EDITION FOR AMERICA 250

Family animated feature inspired by the true story of America’s most decorated war dog will be presented through theatrical and community screenings in the nation’s 250th anniversary year

Missoula, MT (May 12, 2026) — As the United States approaches its 250th anniversary, a newly remastered edition of Sgt. Stubby: An American Hero will return to audiences nationwide through a series of theatrical and community screenings as part of America 250 programming marking the nation’s bisesquicentennial.

Based on the true story of a stray dog who became the most decorated canine of World War I, the film follows Stubby’s journey from the streets of Connecticut to the trenches of France, where his loyalty and courage made him a symbol of resilience and companionship during wartime.

The remastered presentation gives families a renewed opportunity to experience the film on the big screen while preserving the film’s emotional authenticity and historical spirit, which continue to resonate with family audiences.

“Stubby has always been more than a war story to us,” said Richard Lanni, writer and director of the film and founder of Fun Academy. “It is a story about loyalty, courage, friendship, and the small acts of love that can carry people through difficult times. That feels like a meaningful story to share with families during America’s 250th anniversary year.”

Screenings will be presented in partnership with theaters, schools, and community organizations across the country as part of coordinated America 250 initiatives. Forty-eight states are currently confirmed to participate, with Colorado and Ohio still pending confirmation.

The return of Sgt. Stubby: An American Hero also reflects Fun Academy’s continuing commitment to historically inspired family storytelling and companion content rooted in real events, emotional authenticity, and stories families can trust.

For more information and updates on screening locations, visit https://stubby250.org/ and follow Stubby Squad channels. For more about the story of Sgt. Stubby and related family content, visit https://stubbysquad.com/.

About Fun Academy

Fun Academy creates historically inspired family entertainment built around courage, loyalty, compassion, friendship, and the quiet choices that shape character. The studio’s work is story-first, emotionally sincere, and designed for families seeking entertainment they can trust.

Fun Academy

Fun Academy is a U.S.-based entertainment company focused on creating family storytelling inspired by real history. Its work includes Sgt. Stubby: An American Hero, based on the true story of a decorated U.S. war dog. The company is building a broader storytelling ecosystem spanning film, episodic content, podcasts, books, and interactive experiences, with a focus on emotionally authentic, values-driven content for audiences worldwide.

Press Releases

“SGT. STUBBY: AN AMERICAN HERO” RETURNS NATIONWIDE IN A NEWLY REMASTERED EDITION FOR AMERICA 250

Family animated feature inspired by the true story of America’s most decorated war dog will be presented through theatrical and community screenings in the nation’s 250th anniversary year Missoula, MT (May 12, 2026) — As the United States approaches its…

ECO-WOOD-ART (EWA) INTRODUCES US MARKET TO THEIR MECHANICAL WOODEN MARVELS

Pinsk, Belarus (April 15, 2026) – There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits and mechanical models, is counting on it! Founded in 2026 with the goal of creating unique, high-quality mechanical models from all-natural materials, EWA now has over 400 unique birch plywood 3D puzzles that range from beginner friendly to mind-bendingly complex, all of which reinforce STEAM skills like spatial awareness, engineering knowledge, and aptitude with complex directions/assembly!

Each EWA kit has satisfyingly thick birch plywood sheets with pieces laser pre-cut to precision, and building tools are packed inside the box, meaning you’re ready to start building immediately! Clear step-by-step instructions are included ensuring that even curious crafters new to the hobby will be able to keep up with the most seasoned puzzle or model masters. And from vehicles of all sorts, to nearly every animal you can imagine and beyond, EWA has a kit out there for everyone! Whether you’re introducing a teenager to the joys of model building, or a retired parent looking for a new hobby, EWA kits are the perfect entry point. Better yet, none require glue or specialized tools!

Strap in for hours of fun and creativity with the EWA Vehicles Set ($49.46), a 5-in-1 collection of mechanical wooden puzzles! This set features small and stylish vehicles that are a joy to assemble. With a total of 364 pieces, you’ll have the opportunity to build a Hot Rod (61 pieces), Monster Truck (108 pieces), Prerunner (77 pieces), Dragster (92 pieces), and Cross Bike (26 pieces). Each puzzle comes with its own unique design and varying levels of difficulty, ensuring that there’s something for everyone. An ideal starter set for a group activity with friends or family. Whether you’re a puzzle enthusiast or looking for a fun activity for the whole family, our 5-in-1 set of mechanical wooden puzzles is the perfect choice!

Replicate the most broadly beloved reptile with EWA’s Turtle ($46.76) set! This 269 piece set features finely etched detail all over each piece, illustrating scaly skin, and a rough, ridged shell texture. The mesmerizingly segmented shell houses a rubber band-powered walking mechanism that you can wind up with the dial on its belly. Watch its mighty legs trudge forward with a distinct turtle gait!

The mighty Triceratops ($46.76) joins EWA 3D puzzles to bring a nice vintage to the animal selection. Crafted from exquisitely cut pieces, this 283 piece set comes together in a way that accentuates and mimics this massive creature’s powerful musculature. Triceratops’ distinctive head shape is faithfully depicted through a combinations of ingenious engineering and incredibly intricate etched detail. Scale and horn detail coalesce to make this a must-have display piece. Wind up the rubber band engine and let it stomp along, unstoppable as the original Cretaceous creature!

For such a technical toy, it makes a ton of sense to lean into the mechanical look! The 152-piece EWA Cruiser ($35.99) turns a motorbike into gorgeous 3D-puzzle splendor. Complete with complex angles, diagonals and slick industrial design details, you’ll scarcely believe this beautiful bike is built from wooden pieces. Essential details are replicated with care, like headlights, a windshield, and even side panniers. As part of the breezy and enjoyable build, you’ll assemble a fully functional pull-back engine mechanism, for incredible zooming play-action once complete. See also the 281 piece EWA Trike ($38.66) set for a slightly more challenging and intricate build. Full of engraved detail from front to back, this elegant motor trike features a storage container in the back and a wind-up rubber band engine.

For a super-satisfying, mechanical build, seek the EWA Tractor Belarus-82 ($51.97) set at 269 pieces. This delightfully detailed set has it all; grill detailing, layered gears that become tire treads, a fully detailed interior and more. The tractor has a wind-up rubber-band motor with 4 gears which make the front wheels turn. Open the moveable hood to reveal a realistic piston engine underneath. A meticulous and enjoyable set, it’s perfect for any fan of machinery or agricultural vehicles!

EWA sets must be seen to be believed, so visit their website https://ewaecowoodart.us/ for more information! Build mind-blowing wonders with Eco-Wood-Art!

About Eco-Wood-Art

EWA Eco-Wood-Art is a team of professionals with the shared idea to create fascinating STEAM construction kits of realistic mechanical models for self-assembling (without glue or specialized tools), made of natural, pure and safe materials. EWA Team works hard every day with high-quality materials and technology. We use creativity and inspiration to create new wooden construction kits, puzzles and interior items that ensure entertaining spare time, stylish view and safety for people of all ages. Learn more at https://ewaecowoodart.us.

BEVERLY HILLS TEDDY BEAR IS A ONE-STOP SHOP FOR SOFT OR SQUISHY SENSORY DELIGHT

Santa Clarita, CA (April 14, 2026) – Aficionados of the soft and sublime, your search is over; Beverly Hills Teddy Bear Company is the destination for plushy and squishy play of all kinds! With legacy brands like World’s Softest Plush and MushMeez under their umbrella, the company has developed even more options based on feedback and a very close eye on what’s popular in play. Pushing the envelope in trendy movements like slime, tactile plush play, collectibles, squishy toys and more, connoisseurs of cute will have just as much to enjoy this year from Beverly Hills Teddy Bear as will scholars of squish!

The 6-style launch MushMeez styles (Hot Dog, PB&J Sandwich, Hamburger, S’more, Cinnamon Bun and Donut) brought perfected taba-style squish fun to a wider audience in 2025. Thanks to the popularity and rousing success of the brand, which won accolades like the Mom’s Choice Gold Award, National Parenting Product Award (NAPPA) and PAL Award, Beverly Hills Teddy Bear is excited to introduce the latest sweet sensation in taba-style squishies, MushMeez: Sweet Friends ($10). As delicious as these look and smell, they’re so much better being squished and stretched in your hand! Each Sweet Friends pack comes with three mini tabas served on a stick like dango dumplings. In addition to the ways fans will be familiar with MushMeez: tactile, layered, super soft and slimy play – Sweet Friends introduce a new dimension of play, letting you squish, throw and stretch the mini tabas together or separately. Each set comes in different colors and shapes, so mix and match to make your ideal sweet toy treat! And just like standard MushMeez, just rinse with warm water and a smidge of soap to clean them up, good as new! Look out for two launch styles: Strawberry and Chocolate!

But MushMeez has another surprise for this year, a swimmingly satisfying stim toy that can be taken on-the-go: MushMeez Water Pets ($8)! Folks who love slime-style fidgeting can have a worry-free experience thanks to these smartly engineered pocket toys. Designed to resemble a goldfish swimming in a water-filled plastic bag, Water Pets contain ASMR style water slime action in a sealed container, allowing for endless hours stress-free squeezing, squashing and swooshing. Each time you squish, the wide-eyed fish inside swims to and fro! These fishy friends come in 5 different color styles and include a bag clip to take their mess-free fun with you wherever you go. Even some adults have been spotted in Manhattan wearing these on their designer bags and backpacks!

Beverly Hills Teddy Bear’s World’s Softest Plush line absolutely lives up to the name with unmatched softness and a wide diversity of plush pals, which is why the line won six awards in 2025, including PAL Award, PAL Top 10 Infant Award, NAPPA and Mom’s Choice Gold Award. This series of plush comes in all shapes and across a huge menagerie of animal buddies, but the Large Lushee 16” Frody the French Bulldog ($30) is a perfect picture of what makes the World’s Softest Plush brand special. Truly man’s best friend, the prestigious Oppenheim Toy Portfolio certainly agreed when they awarded Frody and his bestie Bri-Bri the Bunny its highest honor, the Platinum Award! Charming as can be on the surface, it’s the little details that really count. Featuring dreamily soft lush-tec fabric for maximum snuggle factor, Lushees have endearing dome eyes for tons of sweet personality and weighted hands, feet and bottoms for hugs and easy sitting display. Frody has distinguished white fur with bold black spots, a look that will instantly charm you on sight!

Any World’s Softest Plush is tender to the touch, but the brand-new line 10” Feathers style plush ($16) truly feel lighter than air. Feathers are soft as a dream, and each Feathers plushie is a whisper of comfort, crafted with the gentlest touch of the most unique “feather” inspired plush fabric. Each Feathers friend has long, plush feathers that mimic the real thing to caress and run your fingers through, plus a plush, dense base for a little extra weight in your hand and more balance for display. A perfect medium size plush pal, Feathers from World’s Softest Plush are ideal for plush collectors who prefer a wilder look!

Is it a giraffe or is it a duck? Yes, lol! Duckees ($13) bring the charm of World’s Softest Plush to a smaller scale and with a quirky twist. These adorable combinations of animals surely won’t run “afowl” of any admirer of all things soft and cute. Each cuddly Duckee plush has a super-soft, lush exterior, an interior filled with small pellets for a satisfying weight and hand-feel, plus their own personality and lore. Tundee the Giraffe Duckee loves playing tag and of course, eating salad like all herbivorous giraffe-ducks do! Tundee even has unmistakable giraffe spots and ossicones (fun fact: those are “giraffe horns”)! At 7” in size, and 12 styles to collect, Duckees are ideal for small cuddles during playtime, naps, or bringing warm comfort with you on-the-go. And watch for Duckee Clippees designs coming up!

New for 2026 comes a surprise equal parts sweet and adorable. Squish Berries ($10) are quintessential sensory, soft, and squishy fun experiences – all in one! Like colorful slices of Swiss rolls come to life, Squish Berries will instantly win you over with their kawaii faces, fuzzy tails and delectable decoration. Cupped perfectly in your hand, you can gently caress them to feel their tender softness on the surface or squish them to detect the satisfying sugar-maltose marshmallow-goo filling. This combination of sturdily stitched and embroidered plush exterior plus pliable squishy interior creates the ultimate in slow-rise squish play!

All this variety and much, much more can be found on Beverly Hills Teddy Bear’s official website https://stuffedanimals.com/collections and Amazon.com. Dive into their wonderful world of plush and squish fun!

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush and trend manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new, engaging and diverse products that bring joy to children and collectors alike.

VOICEGIFT HELPS MAKE MOTHER’S DAY EVEN MORE SPECIAL FOR BOTH MOM AND CHILD!

Give Moms the Most Treasured Gift of All: The Gift of Your Voice!

Westport, CT (April 13, 2026) – If there’s one thing moms and grandmoms love more than anything else, it’s their children (and grandkids). Gifts can show that you care, but they’ll never be a substitute for your presence. Well, never say never! Thanks to sound recording accessories developed by VoiceGift, it doesn’t have to be either/or. Products from VoiceGift like their Tags, Voice-Over, and PLAY allow you to leave mom special messages in your own words and with your own unique voice that she loves so much. Inject any gift with a little piece of yourself, giving mom the gift of your inimitable presence, whether near or far. Remove the barrier of the written word and speak directly from the heart to let her know how much she means to you! She’ll certainly appreciate the gesture.

On Mother’s Day we still call our moms… call volumes actually peak by 10% on Mother’s Day. With VoiceGift, mom can hear the voices of those she loves every day of the year and share with pride with her friends and family.

VOICEGIFT HELPS MAKE MOTHER’S DAY EVEN MORE SPECIAL FOR BOTH MOM AND CHILD!—Give Moms the Most Treasured Gift of All: The Gift of Your Voice!

No matter what you get for mom this Mother’s Day, pairing it with a VoiceGift Tag ($13.00 each) will up the wow factor and make it one to remember. Let her know the significance of your gift (“I know you’ve been wanting this” or “I thought you might be able to use this!”) in your own words. VoiceGift Tags record up to 60 seconds of crisp audio so that your voice comes through clear as can be to brighten mom’s day. But that’s not all, the Tag recorder is high fidelity enough for music, so send her a bit of a song you both love without fear of muffling or static. Acid-free paper covers the outside of the Tag, offering two 3″ x 4.25″ sides to decorate with supplementary messages in writing. Mail-safe and can be replayed up to 300 times, a Tag is a perfect way to make any gift to mom even more impactful.

The Voice-Over ($14.99) is an amazing gift for Mom, since it can be highly specific, or super open-ended! Voice-Overs are compact recorders that come with up to 60 seconds of recording space which can be split among multiple messages. The handy adhesive mounting tape lets you stick it to anything you want, be it the back of a framed picture of you and mom, or inside the lid of a container of her favorite snack. It even has options for how to play your message – button activated or light-sensitive. Use the light-sensitive setting to automatically play your message the moment that mom opens her gift. Or opt for the button activated option to pair with a framed, special photo so mom can listen to the accompanying message in your voice whenever she wants. Voice-Over allows you to express even more intention and thought in your gift-giving!

But it’s not all about voice, moms love to look at their kids too, especially old photos from when they were in their younger years. Instantly breathe new dimension into any family photo album using the VoiceGift PLAY® ($60.00). Play is a remote-control-sized device versatile enough for any recording purpose; notes, directions, stories or narration, PLAY has you covered. The PLAY remote has 10 buttons, 0-9 allowing you to record up to 999 different voice messages spanning 10 hours in total. Label each photo in an album or scrapbook with a number and record an anecdote for each. Then family, friends, or mom herself can press the corresponding combination on the PLAY to hear your story for each picture. Get together with the rest of the family to record messages of gratitude and appreciation like, “this is my favorite activity to do together with mom” or “I’ll always remember this day I spent with her!” It’s also a perfect gift served brand-new for scrapbooking moms to take their craft to the next level!

Whether for Mother’s Day or any other gift-giving occasion, find out more about VoiceGift products by visiting their website at https://voice.gift/ or their Amazon storefront. Make this Mother’s Day one she’ll never forget with a little help from VoiceGift!

About VoiceGift

Since the year 2000, VoiceGift had the vision of making it easy for people to add a personal touch to their gifts, crafts, and memories. We offer a wide variety of recordable gift tags and voice boxes that are perfect for any occasion. Our voice is the best way to express ourselves. Whether you want to give a gift, capture a memory or a feeling, we want to help make every personal gift more personal. Because there’s no substitution for the voice of those closest to us or the music we love to listen to. Our suppliers are compliant with the International Council of Toy Industries (ICTI), CARE (Caring, Awareness, Responsible, Ethical) certification, or comparable designation. These programs promote ethical manufacturing, from fair labor treatment to employee health and safety, in the toy industry worldwide.

K2A Brands

Press Releases

MOOSH-MOOSH AQUA BRINGS PLUSH POWER TO SUMMERTIME WATER PLAY

Moosh-Moosh Aqua Plushies and Clipz Are Part Plush, Part Pool Toy, All Fun! Simi Valley, CA (May 27, 2026) – We all see it this time of year: kids start the countdown until they can play in the backyard pool,…

K2A BRANDS OFFERS A GLIMPSE OF UPCOMING 2026 WHIMSY AT TOY FAIR BOOTH #6742

MEET JASEY’S TOY CHEST: FRESH, JOYFUL WOODEN TOYS BUILT WITH PURPOSE

Westport, CT (April 6, 2026) – What could be more important to a child than imaginative play? Modern toys are feature rich, no doubt – but sometimes bells and whistles can take center stage over fundamental design. Does it need to charge to be played with? Does it really need an app? How much thought has been put into the toy as a play object, rather than simply a conduit for new and shiny features? There will always be a need for companies with big ideas and a grounded philosophy of fostering analog, imaginative play. Jasey’s Toy Chest brings the joy of classic, imaginative play back to households with thoughtfully designed wooden toys that are developmentally rich and joyful, while centering on educational play and fun. And with Mental Health Awareness Month on the horizon in May, there’s no better time to give Jasey’s Toy Chest a chance!

Jasey’s Toy Chest made their debut at Toy Fair 2026 with a spacious booth to accommodate a wide range of high-quality, responsibly sourced wooden toys, all made from FSC®-certified materials. The assortment includes everything from pretend play sets to learning puzzles for ages 1 through 5. Founders Brian and Lauren Bernstein were thrilled to meet fellow industry insiders, toy media and more to help spread the word about Jasey’s Toy Chest and their vital mission. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.

Youth mental health advocacy is at the heart of the Jasey’s Toy Chest identity. Their toys are created in collaboration with Early Learning Centre (ELC), a trusted British preschool brand with over 50 years of heritage encouraging learning through play. The company also partners with The Jed Foundation (JED) to protect emotional health and prevent suicide for teens and young adults nationwide. Jasey’s Toy Chest is honored to be The Kids Mental Health Foundation’s (KMHF) Corporate Collective partner in the preschool and early childhood toy category. Working together with clinical experts at The Kids Mental Health Foundation, they develop play tools and resources that complement their toys.

Promoting healthy social, emotional and mental development, Jasey’s Toy Chest toys are designed from the ground up to foster pretend play and imaginative exploration for young children during tender, formative years – all while being affordable for the average household budget. With 89% of products priced under $30, Jasey’s Toy Chest makes quality developmental toys accessible to families while supporting a meaningful mission.

Magnetic Mix & Match People | Ages 2 + | $19.99 | – Teach your child early that they can be anyone they want when they grow up! Mix, match and imagine with wooden everyday heroes that click together with hidden magnets for creative play. The separate head and body pieces let kids invent their own characters and create stories through imaginative play. Characters include a firefighter, chef, astronaut, doctor and police officer. These friendly faces and colorfully decorated characters welcome kids into pretend play naturally!

Wooden Sparkling Smile Dentist Kit | Ages 3+ | $29.99 | – Dental visits can be intimidating for little ones. Introduce the concept of oral care to children while taking the fear out of dentist visits with this play set! Each wooden dental tool features real functionality: the included dental mirror has an actual mirror, the syringe presses in, and the pretend toothpaste tube has a removable lid. Kids can practice extractions and cleanings using the wooden mouth base, which has 8 removable teeth, and the full set of wooden tools that includes a toothbrush, a pair of tweezers, and a play drill. This 11-piece set also includes a teeth cleaning diagram card and a soft carrying bag designed for effortless portability!

Cruisin’ Crocodile Wooden Pull Toy | Ages 12 months + | $24.99 | – This wigglin’ crocodilian follows you wherever you go! Meet your new favorite walking buddy with this friendly green crocodile that zigzags and wiggles with every step. Lightweight with a rope easy for little ones to grasp, this crocodile is the perfect companion for toddlers who are just finding their feet. As kids pull their new friend along, the crocodile’s tail wags, and the chunky wheels roll smoothly across the floor. Every step builds gross motor skills, coordination, and confidence.

Wooden Shape & Animal Blocks | Ages 12 months + | $29.99 | – Take note: this is not your average block set! Inside this set, you’ll find blocks with a jingle bell, a rattle, and colorful beads that add a whole new sensory layer to playtime. Shake the rattle, roll the cylinders along the floor, or build a tower and knock it all down. Top your tower with the elephant, giraffe, and lion to create stories with your cute animal friends. Every block has graphics on both sides, giving kids even more to look at and talk about as they play.

Wooden Magnetic Fishing Puzzle | Ages 3 + | $16.99 | – Gone fishing! Children ages 3 and up can catch 10 colorful wooden sea friends with the magnetic fishing rod, then place each one back where it belongs. The vibrant, illustrated puzzle board features a beautiful underwater seascape and decorated artwork to help kids identify where each sea critter belongs. This set includes all sorts of marine life – 2 fish, a shark, octopus, clam, turtle, crab, jellyfish, whale, and starfish – all illustrated in a colorful and friendly style, inviting young kiddos to work on mindfulness and hand-eye coordination.

Wooden Pets Puzzle & Play Pieces | Ages 12 months + | $14.99 | – Eight pet friends are waiting to find their spots in this colorful living room scene! Match each chunky piece to the board, then lift them out and let the storytelling begin. The pieces stand on their own, so the fun doesn’t stop when the puzzle is solved. A cat, rabbit, hamster, parrot, fish, turtle, and 2 dogs are all chunky, smooth, and sized just right for little hands.

To see the full spread of diverse toys from Jasey’s Toy Chest in advance of Mental Health Awareness Month in May, and to learn more about their core mission, visit https://www.jaseystoychest.com/. The Jasey’s Toy Chest website also offers strategies and activities to help support a child’s emotional and mental health development, developed in partnership with experts from The Kids Mental Health Foundation. Bring the wonder back to playtime with Jasey’s Toy Chest!

About Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health, a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

VOICEGIFT MAKES PRESENTS MORE PRECIOUS WITH YOUR VOCAL PRESENCE

Legacy Voice-Recorder Manufacturer VoiceGift Lets You Leave a Heartfelt Message to Make Any Gift Even More Special

Westport, CT (March 3, 2026) – “It’s so great to hear your voice!” How many times have we said that to a loved one through a call or zoom? We can’t always be together, and opportunities to communicate are becoming less and less frequent in a world that always demands our attention. Giving gifts in absentia can retain this cherished warmth like you never thought possible thanks to the efforts of VoiceGift®, expert manufacturers of voice recording devices for both consumer and business. VoiceGift is a new way to gift, helping friends and family add messages, memories and soundtracks to gifts, crafts, cards and packaging. Add some humor, a little help, or a whole lot of personality to the things you gift and cherish!

The founders of VoiceGift have major industry chops! When the now iconic Build-A-Bear brand was merely one store, VoiceGift/ Voice Express founder Geoffrey Stern set up a demo of a new voice recorder that had just been produced by his company to Build-A-Bear founder, Maxine Clark. The rest is history! Voice Express’ tech has helped bring over 60 million sounds to Build-A-Bear enthusiasts worldwide – truly a marvelous match for the toy history books!

VoiceGift now caters to the consumer and retail market with the goal of helping connect families and friends together through intuitive, easy-to-operate voice recording tools for ages 4-94. Their VoiceGift Tags ($13.00 each) resemble familiar tags you would find on a wrapped present, but with a crisp, clear voice recorder/player within! Whenever you wish to send an extra special gift from afar or offer meaningful context as the recipient opens their present, use this tag to record (and re-record) a message up to 60 seconds in length. This recorder’s fidelity is high enough to play voice, sound effects of music reliably and without worry of muffling. The acid-free paper on the outside of the tag offers two 3″ x 4.25″ sides to decorate as well! It’s mail-safe and can be played up to 300 times.

From behind-the-scenes beginnings introducing patented voice recording tech to iconic toy brands, VoiceGift has further refined their inventions to multiple uses. Look no further than Mini®-Me ($15.00), a small, circular voice recorder/player with limitless play potential. Record multiple messages into the Mini-Me, up to 60 seconds in total. The compact size and smooth rounded shape make it ideal for sewing into plush pals both homemade and store-bought (sewing skills sold separately!) Parents, grandparents or relatives can record messages of love, encouragement or soothing into Mini-Me, and whenever a kiddo squeezes their cuddly plush just right, their loved one’s voice will play!

Got a lot to say? You should check out VoiceGift PLAY® ($60.00)! Play is a remote-control size device versatile enough for many purposes; notes, directions, stories or narration, PLAY has you covered. Anyone who has been to an audio tour at a museum and entered a number associated with a picture or sculpture will feel right at home. Record up to 999 voice messages spanning up to 10 hours! To hear a given recording, just type in the number associated with the recording on the keypad. Got an extensive photo album? Write numbers next to each picture and record a story to contextualize each and every one, so friends and family can be immersed in your memories even more! Record and play back notes for yourself for personal projects to help stay organized and remind yourself of key information. Free up space in your journals and ensure PLAY lives with your photos and memories with the built-in book clip. Or simply fill Play with anecdotes and fun memories to listen to again and again – through the headphone port, if you prefer! This offering from VoiceGift truly lives up to its name! And for youngsters who are still getting a handle on numbers, there’s also Play for Kids ($60.00) which sports illustrated symbols on each button instead of numbers. Read and record up to 12 different stories/books spanning 2.5 hours of high-quality audio. Use the included stickers to label books and match each button on the PLAY, so kids know which button to press for which book. Kiddos can practice reading or be treated to storytime with Mom and Dad’s voices while staying over with grandparents, or vice-versa. With PLAY you can read a story to your favorite kid, even when you’re not there.

VoiceGift products can be found on https://voice.gift/ or on their Amazon storefront. Give gifts that keep on giving with the help of VoiceGift!

About VoiceGift

VoiceGift

Press Releases

VOICEGIFT HELPS MAKE MOTHER’S DAY EVEN MORE SPECIAL FOR BOTH MOM AND CHILD!

Give Moms the Most Treasured Gift of All: The Gift of Your Voice! Westport, CT (April 13, 2026) – If there’s one thing moms and grandmoms love more than anything else, it’s their children (and grandkids). Gifts can show that…

VOICEGIFT MAKES PRESENTS MORE PRECIOUS WITH YOUR VOCAL PRESENCE

Legacy Voice-Recorder Manufacturer VoiceGift Lets You Leave a Heartfelt Message to Make Any Gift Even More Special Westport, CT (March 3, 2026) – “It’s so great to hear your voice!” How many times have we said that to a loved…

DAM LLC HANDS OVER REINS TO BRIGHT STRIPES LLC TO DISTRIBUTE 4 EUROPEAN AND AUSTRALIAN SPECIALTY BRANDS EFFECTIVE SPRING 2026

(March 2, 2026) – Maryland-based DAM LLC and its parent company Belgium-based DAM bv are pleased to announce that they have secured an ideal new U.S. distribution partner for their finely-crafted and hard-to-find Australian and European specialty brands. Beginning in Spring 2026, Bright Stripes LLC, based in Bloomfield, NJ, will expand its portfolio to become the exclusive distributor in the United States for four brands under the agreement.

The four brands are Viking Toys, Sam & Julia, Wheely Bug and Find That Hippo.

Bright Stripes and DAM share a long-standing relationship dating back to 2019, when both companies launched in the U.S. market. Frequently exhibiting side by side at trade shows, they have also shared sales management resources, worked with identical nationwide rep groups, and operated logistics and customer service from the same fulfillment center.

The transition of distribution from DAM LLC to Bright Stripes LLC ensures continuity and a seamless experience for retailers, sales teams, and brand owners alike. The European brand owners of Viking Toys, Sam & Julia, and Find That Hippo, as well as the Australian brand Wheely Bug, fully endorse this transition while continuing their existing distribution partnership with DAM bv across several European markets.

With Bright Stripes LLC’s strong market reach, this partnership will expand access to these distinctive, beautifully designed brands throughout the United States and further strengthen the brands’ presence in the specialty retail market.

The Bright Stripes team is thrilled to welcome these lovely high-quality brands into their catalog as each embody the spirit of tactile, open-ended imaginative play. These brands will complement Bright Stripes’ top-notch innovative arts and crafts kits, and all parties share a value for screen-free fun for kids.

For more information about DAM LLC, visit www.dam-toys.com, email customerservice@dam-llc.com, or call 833-895-3853.

For more information about Bright Stripes LLC, visit https://brightstripes.co/
Email orders@brightstripes.co, or call 888-873-8551.

About Bright Stripes

After working in the Toy & Children’s Product world for over 25 years combined, Sabre Mrkva and Eric von Stein started their dream company, Bright Stripes, in 2018. With a shared love of all things craft and DIY, they believe in the power of creative play to empower kids to create the world they want to live in. Sabre brings her 15+ years of experience of nuts & bolts kids’ product development and a strong business analysis to every decision and design choice. Eric studied Toy Design at FIT in NYC, where he learned the ins and outs of industrial design, childhood development and toy concepts, and has been working in toys for the past 13 years. A true toy super pair! They excel at transforming inspiration into market-ready, eye-catching product packaged in dynamic, trend- right graphics. Equally important to the founders is their charity partner, Art Feeds. Art Feeds equips schools and children’s organizations in the US and around the globe with resources to create spaces where children’s creativity and expression thrive. For more information and to see what’s fresh and new, visit their delightfully colorful website at https://www.brightstripes.co/.

KIDS PREFERRED FEATURES NEW STAR WARS™ PRODUCTS AT TOY FAIR BOOTH 2927

Young Padawans (And Their Parents) Will Adore New Activity Toys & Snuggle Buddies Inspired by the Mandalorian, Chewbacca, Grogu & Ewoks

East Windsor, NJ (February 3, 2026) – Kids Preferred, a leading player in the toy and plush category for children and babies, is excited to attend Toy Fair this year at Booth #2927 and show off new products based on the galactic Star Wars™ brand, in collaboration with Disney Consumer Products. Stores will start stocking Ewok, Grogu, the Mandalorian and Chewbacca in loveable activity and stroller toys plus plush forms early this year.

Not just parents, but grandparents won’t be able to resist the dozens of Star Wars- themed characters created especially for the newest members of the household.

Take a peek at what Star Wars-inspired goodies to expect from Kids Preferred at this year’s Toy Fair:

Grogu Full Body On the Go Activity Toy – Ages 0+ | Size: 9” (11.25” including strap) – Start training your little ones in the ways of the Force early! Green buddy Grogu from The Mandalorian makes for an engaging companion for babies. The on-the-go Strap ensures he never gets lost, and Grogu has tons of play-based stimulus, including crinkly noises, ribbons, multiple surface textures to feel, and a teether. Coming soon to Amazon and Target.

Ewok Plush Cuddle Pals® – Ages 0+ | Size: 11” – This little guy may strike fear in the hearts of stormtroopers, but to everyone else he’s the friendliest of creatures! This adorable Ewok sports his orange tunic and ultra soft fur all over. Clean, precise embroidery decorates the friendly face to help babies feel at ease. Plus, who can resist those adorable ears? Coming soon to Amazon.

Chewbacca Plush Cuddle Pals® – Ages 0+ | Size: 11” – The biggest and fuzziest member of the Rebellion is rendered in adorable plushy goodness, featuring precise embroidery for his face and shoulder strap. Made from super soft materials on both the outside and inside, Chewy is just the right cuddle buddy to keep the Empire at bay. Coming soon to Amazon.

R2-D2 On the Go Sensory Toy – Ages 0+ | Size: 9” (12” including strap) – The iconic and plucky astromech droid features an on-the-go Strap, crinkle noises when squeezed, ribbons, soft and varied textures, plus a teether. Coming soon to Amazon.

Grogu Deluxe Soft Book – Ages 0+ | Size: 8” H x 6.5 W” (10” including strap) – It’s never too early to cultivate a love of books! This plushy soft book is beautifully illustrated with cute caricatures of Grogu (and a cameo from his travelling companion/ guardian!) Choice pages include playful pockets, plus crinkle noises, ribbons and an on-the-go strap for extra dimensions of play. Coming soon to Amazon and Target.

Millennium Falcon/Ewok Crinkle Toy – Ages 0+ | Size: 13” – It’s the most legendary ship in the galaxy, now in the form of a super soft activity toy! Join Han Solo and Chewbacca on the crew of this Rebel ship with fun peekaboo characters that peek out from play pockets. This version of the Millennium Falcon has everything from a teether corner to ribbons, crinkle sensory stimulus, and super cute, illustrated décor! Coming soon to Target store endcap.

C-3PO On the Go Activity Toy – Ages 0+ | Size: 9” (12” including strap) You won’t find a more polite protocol droid out there, so C-3PO is the ideal companion for your baby! With a shiny gold and softly textured exterior, C-3PO also holds with him his plush buddy R2-D2, a teether toy, and ribbons on the sides of his head for more textural discovery play. Coming soon to MarMaxx.

The Mandalorian & Grogu Cuteeze Plush – Ages 0+ | Size: 14” – the unlikely yet iconic duo Grogu and the Mandalorian are now Cuteeze plush friends! Stuffed with the softest filling, these adorably proportioned characters have velvety soft surfaces and ultra precise embroidered surface detail. They also have weighted bottoms so they can sit upright on their own, but side by side – as they should be! Coming soon to MarMaxx.

Darth Vader On the Go Sensory Toy -| Ages 0+ | Size: 8” (12” including strap) The Dark Lord of the Sith gets a cute makeover in soft blanket form, complete with bumpy teething corners, multiple soft textures to feel, and super detailed and clean embroidery for Vader’s mask features and an affirmational message to outshine all others –“Together we can rule the galaxy!” Coming soon to MarMaxx.

“Star Wars has a passionate, multigenerational base of loyal fans and Kids Preferred is excited to ‘unlock’ authentic and innovative infant toys to a brand-new generation of children,” Larry Presser, President and Chief Revenue Officer. “This is truly an exciting time for Kids Preferred. Not only do we deepen our close working relationship with Disney Consumer Products, but we also add one of the most beloved & timeless brands of the past almost 50 years to our dynamic licensed portfolio.”

To see this exciting and out-of-this-world selection plus much, much more, come by Kids Preferred’s booth at #2927 if you’re attending New York Toy Fair 2026!

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “on” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

#kidspreferred | SHOP | Instagram | Facebook

BEVERLY HILLS TEDDY BEAR COMPANY UNVEILS FULL PLUSH & TREND PLATFORM AT TOY FAIR WITH WORLD’S SOFTEST PLUSH™, MUSH MEEZ™, SQUISH BERRIES™, SHIMMERS™, FLUFFEES™

Custom & Licensed Programs Will Also be Showcased Beverly Hills Teddy Bear Co. Will Show Plushies, Innovative Trends and Licensed Goods

Santa Clarita, CA (January 29, 2026) – Beverly Hills Teddy Bear (BHTB) Company will showcase its complete, multi-tier plush platform at its Toy Fair Booth 2565 in New York, highlighting a curated ecosystem of heritage plush, trend-driven brands and programs, custom development, and licensed programs designed to serve today’s fast-moving global retail environment. The full platform was already met with rave reviews by retailers at the Dallas, Atlanta, and Las Vegas Gift Markets early this year.

With decades of manufacturing expertise and proven retail execution, the company delivers a heritage of plush and trend solutions across specialty, mass, grocery, seasonal, and international channels.

Custom & Licensed Programs

Beverly Hills Teddy Bear Company provides full-service plush development, including concept design, sampling, packaging systems, compliance, and global production. Licensed programs support entertainment and lifestyle brands with retail-ready collections and scalable packaging solutions.

“Our strategy is to be a plush and trend partner, not just a vendor,” said David Socha, president and founder of BHTB. “Whether it’s World’s Softest Plush™, a fast-moving trend line like the all-new Feathers or Shimmers lines, or innovative pop-culture products like MushMeez Taba Squishies, or a private-label or licensed program, we help retailers build profitable, scalable plush programs.”

Serving mass, specialty, grocery, and international retailers, the company combines trend insight, speed-to-market capabilities, and global sourcing to deliver programs that balance brand appeal and margin performance.

(Left to right: Shimmers, Feathers, Fluffees)

Beloved Brands, Softly Reimagined

The company’s licensed collections bring recognizable entertainment and lifestyle names into a world of premium plush, pairing faithful character design with signature softness and elevated presentation.

“Our vision is to make plush part of how people express care, joy, and personal style,” Socha said. “From World’s Softest Plush™ to the playful personality of Squish Berries™ and Chunka Dunkas™, every collection is designed to live beautifully in both homes and hearts.”

Compounding on the ASMR Trend

Leading with new products in the successful MushMeez Taba Squishies line, BHTB will roll out multiple lines in the compound category, meeting the demands of retailers who continue to see strong sales.

About Beverly Hills Teddy Bear

MAKE MUSIC COUNT EXCITED TO CREATE HARMONY WITH TOY FAIR 2026 ATTENDEES AT BOOTH #6439

Inventor and Entrepreneur Marcus Blackwell is Eager to Meet Fellow Attendees at Atlanta, Dallas and Las Vegas Gift Markets, as well as Toy Fair 2026

Atlanta, GA (January 28, 2026) – From grassroots beginnings in Atlanta educational facilities and community afterschool programs, Make Music Count – the incredible music-based STEM toy – is now making its debut at the Atlanta, Dallas and Las Vegas Gift Markets, as well as Toy Fair 2026 at Booth 6439. Inventor Marcus Blackwell is ecstatic to meet fellow industry professionals and have the chance to demonstrate the ingenuity of Make Music Count to a wider audience in the toy and retail sphere.

2025 was an auspicious year for Make Music Count! In addition to enlisting the help of KidStuff Public Relations, Marcus welcomed Founder & President of Product Counsel Robert Yusim into the fold to assist with the business on mass retail sales, school district sales and licensing opportunities. As a direct-to-consumer marketer with experience mentoring emergent businesses to success and getting entrepreneurial inventions off the launch pad, Robert’s expertise has helped take Make Music Count to new heights! The 2026 Gift Markets and Toy Fair is yet another steppingstone on the upward trajectory of the company.

On the subject of the partnership with Make Music Count, Robert remarked, “Make Music Count is magical! Transforming basic math calculations into music you can play is next level. It’s not a conventional play pattern, so our plan is to make the messaging very easy to understand – that will result in kids and adults being unable to resist playing Make Music Count!”

Marcus, elated with the progress made since working with Robert, commented, “Robert is incredibly knowledgeable and has a proven track record of guiding companies and brands like ZipString, Pixicade and many others to huge success. We look forward to experiencing similar success.”

The secret to Make Music Count is in its brilliant challenge and reward loop which teaches kids mathematics and keyboard technique at the same time. Have your child select a song that will be used to frame the math lesson. Make Music Count has over 1,500 popular songs, including tracks from chart-topping, contemporary artists, to classic musicians and hits from movies and TV. Kids will be challenged with a series of math problems, framed through the language of music. For example, the equation (F + ½ = ?) introduces kids to counting in half intervals, by viewing the piano as a number line. Starting from F, count a half interval (to the right) in the positive direction…which leads to the answer, F#! As they solve equations, kids collect notes until their reward is a lesson in how to play these notes in sequence from a section of their chosen song, all on the keyboard. Through this framing, Make Music Count has successfully demystified math for tons of otherwise arithmetic-avoidant youth from every grade level in schools across the country!

Families are sharing their excitement and love of Make Music Count. @GreenEclecticMama said in her Instagram review: I’m always looking for educational tools that are engaging and fun for home learning. If math has ever felt intimidating for your kids meet @_makemusiccount. It’s a groundbreaking way to turn math into music!

The Make Music Count keyboard and app turns math practice into playtime. There are 1,500+ songs and a built-in reward system that keeps kids excited to learn. So many artists are included like Blink 182, Taylor Swift, Beyoncé, Kendrick Lamar, and even movie soundtracks!

MAKE MUSIC COUNT EXCITED TO CREATE HARMONY WITH TOY FAIR 2026 ATTENDEES AT BOOTH #6439 - Inventor and Entrepreneur Marcus Blackwell is Eager to Meet Fellow Attendees at Atlanta, Dallas and Las Vegas Gift Markets, as well as Toy Fair 2026 — Review by @greeneclecticmama

Make Music Count is a brilliant way to help kids build confidence, stay engaged, and discover how math connects to real life. What I love most is how it transforms learning from something that feels like a chore into something kids look forward to. The app guides them step-by-step, and the reward is hearing the song they love come to life through their own playing.

When kids see how music and math work together, learning becomes exciting — not scary.

Make Music Count offers three core kits to help tailor a child’s experience to their proper math learning level. Each kit includes a 49-key keyboard and companion app, as well as workbooks that vary by kit. Helpful note stickers are also included to help label each key, so prior piano experience is not required!

The Math Maestro ($99.99) kit includes a keyboard, plus the Addition and Subtraction workbooks, the Ratio Rockstar ($129.99) kit throws in Multiplication and Division workbooks, and the Piano Prodigy ($149.99) kit combines all the former workbooks and adds in Fractions and Algebra 1! If you already have a keyboard or piano at home, don’t fret! Individual workbooks are also available for $19.99 each, and you can get started with the free Make Music Count app. A purchased subscription is also available which includes even more features, such as access to a backend data portal that tracks your children’s progress in the app. This includes songs played, time spent within the app, average math quiz score performance by subject, improvement data, and which songs drive the best results. Ideal for parents and homeschool families the optional subscription model is ideal for helping parents and educators stay informed on their children’s progress while using Make Music Count. Each subscription can support up to 4 children at once.

Learn about Make Music Count in advance by visiting the official website www.makemusiccount.com. Be sure to visit them at booth #6439 at New York Toy Fair, or the Winter Gift Markets in Atlanta, Dallas and Las Vegas to see a live demonstration!

ABOUT MAKE MUSIC COUNT

The mission of Make Music Count is to use creativity to allow every student to reach their full educational potential. We believe that every student should feel included during instruction and welcomed to the opportunity of being successful. Marcus Blackwell Jr has played the piano since the age of 5 studying classical, jazz, and gospel piano. He began playing professionally on the piano and organ for churches at the age of 14. However, in school he struggled in math due to intimidation. This was corrected once he saw that you need math to play the piano. This newfound confidence in his math abilities led to him receiving a B.S. in Mathematics from Morehouse College. He then invented and founded Make Music Count as a creative way to improve students math performance by playing songs on the piano. It’s the solution he wished he had growing up. Marcus believes that we need creative methods like Make Music Count to truly reach students early enough to see more students pursue STEM degrees in college.

K2A BRANDS OFFERS A GLIMPSE OF UPCOMING 2026 WHIMSY AT TOY FAIR BOOTH #6742

Simi Valley, CA (February 11, 2026) – In order to keep up in the ever-shifting toy landscape, one must always keep their fingers on the pulse of culture but simultaneously keep a healthy dose of invention and creativity. Few can ride this delicate balance like K2A Brands, parent company of the beloved plush line Moosh-Moosh. Through close observation of trends, K2A Brands has brought highly successful plush brands to the retail market with expediency. The company is eager to exchange ideas and show off a sneak peek of their own 2026 offerings at New York Toy Fair Booth #6742.

Fans of Moosh-Moosh plush will be delighted to know, K2A Brands has new offerings blooming in Spring 2026. Moosh-Moosh Hatchlings ($14.99, Ages 8+) bring a fun new theme to Moosh-Moosh that’s ready to break off its shell. Just in time for Easter season, these springtime-themed plush offer stylized animals and super colorful patterns in equal measure. Hatchling pals are designed to look like they’re hatching out of decorated eggs, a sweet and colorful celebration of when nature blooms anew. Launch characters will include Dot the Ladybug, Vee the Bee, and Bitty the Bunny, all mascots of spring in their own right!

And when mother nature decides to turn up the heat, Moosh-Moosh has some companions planned that will help you stay cool in the pool. Moosh-Moosh Aqua Pool Plush ($14.99. Ages 8+) bring the familiar softness of Moosh-Moosh but crafted from water-safe materials. Both the interior and exterior materials are designed to withstand repeated and extended dunks into water, making them the perfect playmate for pool or bathtime. Nautical buddies Crush the Shark, Bubblegum the Narwhal and Elle the penguin will all be launching in Summer 2026!

No one can say that K2A Brands doesn’t have a sense of humor. A reinvention of a classic prank in plush form is just the kind of inspired thinking that makes toys fun and fresh. Tootz ($7.99, 7+) are just that – innocent at a glance but hiding a mischievous surprise within. Squeeze these soft and fuzzy critters and be “rewarded” with an unmistakable sound of flatulence! You’ve never seen whoopie cushions like these before. For a dose of more melodic sound, Qwackups ($9.99, 7+) have you covered. Cute and compact, Qwackups feature expressive faces and colorful detailing. Want to hear a birthday tune? Just give the little slice of birthday cake a squeeze and you’ll receive a music present. Qwackups aren’t just filled with plushy fluff, they’ve got tunes too! Watch for both Qwackups and Tootz in late Summer 2026, with seasonal-themed surprises in store for Holiday 2026.

Plush collectors are a discerning crowd; tactility and suppleness are not equal among all brands and manufacturers. K2A Brands knows this and thus offers plush people a premium quality experience in Teddyville ($24.99-$29.99) Teddyville offers plush pals made from sturdy, quality materials that will stand the test of time if given love and care. Featuring super-soft, fuzzy exteriors, clean embroidery for facial details and filled with beads for a soft feel, the luxury line Teddyville is sure to please plush perfectionists. Summer 2026 launch characters include Crumble the Capybara, Peanut the Pug, Corey the Corgi, and Bandit the Fox.

For the full fuzzy experience, come visit K2A Brands at booth #6742 this Toy Fair. For more information on operations, branding, distribution and more, visit https://K2ABrands.com/.

About K2A Brands

BRIGHT STRIPES OFFERS CREATIVITY AND INNOVATION AT TOY FAIR BOOTH #6319

Bloomfield, NJ (January 9, 2026) – When it comes to arts and crafts toys, there’s stiff competition – and yet Bright Stripes has cemented itself as a true disruptor since their relatively recent launch in 2019. The company quickly made a positive impression with parents and kids with their incredibly distinct branding, high-quality kits and thoughtfully novel ideas, appropriately bringing creativity to the art toy/activity space. Now with retail success stories at giants like Nordstrom and Barnes & Noble under their belt, Bright Stripes’ latest and greatest selection of creative kits are not to be missed! The dream team of Sabre Mrkva and Eric von Stein are super excited to share their new innovations for 2026 with toy media and fellow industry professionals at Toy Fair Booth #6319!

For starters, Bright Stripes has a product that’s so exciting it rises off the page, literally. Enter Puffy Pages ($19.99 | Ages 4+) – color in any of the 18 sea animal pictures with the 6 included markers, then once you’re done, just add water! No, seriously; right before your eyes the colorful sea critter will puff up off the page and gain an extra dimension! Once your puffy pal is water activated, it has a soft and spongy texture that’s satisfying to hold. Add pipe cleaner antennae and tentacles to create your 3D characters and decorate the scenes with stickers and punchout shapes. Best of all, this robust set comes packaged in an activity book, complete with a handle to take it on the go. The activity book folds out into a free-standing display for further decorative play. Pack everything up in the fold-out zipper pouch for even easier organization and transport.

Watercolors demand a dedicated space and the potential for a bit of mess…or do they? Bright Stripes Watercolor Journals ($14.99 | Ages 6+) are built mindfully with particular attention paid to portability and organization, so you can practice painting on the go. Thick watercolor cakes are included inside the folding portfolio, which closes shut securely with magnets. Also included in this beautiful, all-in-one travel journal are a refillable water brush pen, a felt-tip pen, and 25 printed watercolor pages. The pages have beautifully illustrated images printed in a soft line so you can focus entirely on watercolor technique! New for 2026 are the Woodland Wildlife and Forest Fauna styles, featuring a mix of woodland creatures, flora, mushrooms, insects and more between the two. These sets are so beautiful and feel like moments of self-care when they are enjoyed—not just for kids, kidults and older will love them too!

Bright Stripes keeps a finger on the pulse of culture, and to prove it, they’re extending their line of crafty bag charm kits: DIY Chenille Cuties ($11.99 | Ages 8+). Inspired by the Korean Moru dolls trend made popular in recent years, these kits include extra thick pipe cleaners lined with super fluffy chenille material. Feel the softness before you buy through the special cutaway “try me” packaging. Bend and twist these extra fluffy chenille stems and add outfits and accessories specific to each themed kit. Show off your creations as you decorate your room, or hang them from your bag and turn heads wherever you go with your super cute accessory!

DIY Chenille Cuties ($11.99 | Ages 8+) - DUCKS — DIY Chenille Cuties ($11.99 | Ages 8+) – DUCKS

DIY Chenille Cuties ($11.99 | Ages 8+) - UNICORNS — DIY Chenille Cuties ($11.99 | Ages 8+) – UNICORNS

DIY Chenille Cuties ($11.99 | Ages 8+) - DOGS — DIY Chenille Cuties ($11.99 | Ages 8+) – DOGS

Thanks to the extra sturdy pipe cleaner wire, DIY Chenille cuties can be posed and played with again and again. The line is launching with 6 themes in 2026, including Ducks, Dogs, Unicorns and more to be revealed at Toy Fair!

Knitting can be a challenge for kiddos (and even adults who are freshly entering the hobby!) Thankfully, Bright Stripes is here to offer their delectable Snack Knit Kits ($11.99 | Ages 8+), beginner-friendly knitting kits that make learning the craft fun and easy! No complicated counting of stitches and mastering multiple knots; these characters are created by knitting simple rectangles and adding fun felt shapes.

BRIGHT STRIPES OFFERS CREATIVITY AND INNOVATION AT TOY FAIR BOOTH #6319 — Snack Knit Kits ($11.99 | Ages 8+) – Juicy Cutie apple juice box

Once complete, these neat, knitted friends are perfect for cuddling, or crafting into a fashionable bag charm that will get everyone asking where you got it. Take pride in responding “I made it!” New for 2026 and on display at Toy Fair are 3 new characters to launch in Spring 2026: Juicy Cutie apple juice box, Water-Melonie, and Toast-n-Jammy!

A timeless classic is back and reimagined with true Bright Stripes ingenuity! Splash*Tastic Wonderful Wings ($8.99 | Ages 3+), with two 2026 debut styles: Butterfly and Dragon. These bright and detailed activity books feature 5 pages of water-reveal fun. Load your refillable water brush and ‘paint’ over the white areas of the page to magically reveal a cornucopia of mesmerizing images. Once the entire page has been revealed, now you can play an “I spy” style game to find specific pictures amidst the colorful chaos! Look closely at the Butterfly patterns and find kittens, ice cream sundaes, toys, jewels and more. The Dragon wings have themes of fire, water, forest, treasures, knights and beyond. This activity is perfect for artsy travel fun thanks to the snap-in storage for the water brush and mess-free book structure for the pages.

All of this artistic excellence and more will be available to preview at the Bright Stripes Booth (#6319) at New York Toy Fair. Come by and see for yourself what the palpable personality of Bright Stripes!

About Bright Stripes

After working in the Toy & Children’s Product world for over 25 years combined, Sabre Mrkva and Eric von Stein started their dream company, Bright Stripes, in 2018. With a shared love of all things craft and DIY, they believe in the power of creative play to empower kids to create the world they want to live in. Sabre brings her 15+ years of experience of nuts & bolts kids’ product development and a strong business analysis to every decision and design choice. Eric studied Toy Design at FIT in NYC, where he learned the ins and outs of industrial design, childhood development and toy concepts, and has been working in toys for the past 13 years. A true toy super pair! They excel at transforming inspiration into market-ready, eye-catching product packaged in dynamic, trend- right graphics. Equally important to the founders is their charity partner, Art Feeds. Art Feeds equips schools and children’s organizations in the US and around the globe with resources to create spaces where children’s creativity and expression thrive. For more information and to see what’s fresh and new, visit their delightfully colorful website at https://www.brightstripes.co/.

Bright Stripes

After working in the Toy & Children’s Product world for over 25 years combined, Sabre Mrkva and Eric von Stein started their dream company, Bright Stripes, in 2018. With a shared love of all things craft and DIY, they believe in the power of creative play to empower kids to create the world they want to live in. Sabre brings her 15+ years of experience of nuts & bolts kids’ product development and a strong business analysis to every decision and design choice. Eric studied Toy Design at FIT in NYC, where he learned the ins and outs of industrial design, childhood development and toy concepts, and has been working in toys for the past 13 years. A true toy super pair! They excel at transforming inspiration into market-ready, eye-catching product packaged in dynamic, trend- right graphics. Equally important to the founders is their charity partner, Art Feeds. Art Feeds equips schools and children’s organizations in the US and around the globe with resources to create spaces where children’s creativity and expression thrive. For more information and to see what’s fresh and new, visit their delightfully colorful website at https://www.brightstripes.co/.

Press Releases

BRIGHT STRIPES BRINGS VIBRANT COLOR AND CREATIVITY TO ASTRA 2026 AT BOOTH #1444

Bloomfield, NJ (June 3, 2026) – Astra Marketplace attendees will have to add another stop to their must-see route, as Bright Stripes is showing off an assortment of 44 new items available for retail order this Summer. Bright Stripes is…

DAM LLC HANDS OVER REINS TO BRIGHT STRIPES LLC TO DISTRIBUTE 4 EUROPEAN AND AUSTRALIAN SPECIALTY BRANDS EFFECTIVE SPRING 2026

(March 2, 2026) – Maryland-based DAM LLC and its parent company Belgium-based DAM bv are pleased to announce that they have secured an ideal new U.S. distribution partner for their finely-crafted and hard-to-find Australian and European specialty brands. Beginning in…

BRIGHT STRIPES OFFERS CREATIVITY AND INNOVATION AT TOY FAIR BOOTH #6319

Bloomfield, NJ (January 9, 2026) – When it comes to arts and crafts toys, there’s stiff competition – and yet Bright Stripes has cemented itself as a true disruptor since their relatively recent launch in 2019. The company quickly made…

MISSION-FOCUSED COMPANY JASEY’S TOY CHEST EAGER TO MAKE TOY FAIR DEBUT AT BOOTH #6404

Westport, CT (January 5, 2026) – Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s Toy Chest, founded and run by spouses of 35 years Brian and Lauren Bernstein. Together, they bring a lifetime of love, creativity, and resilience to this endeavor. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.

Launching in February 2026 with 47 products made from FSC^®-certified materials, Jasey’s Toy Chest offers beautifully designed developmental toys for children ages 1-5, including wooden puzzles, blocks, pretend play sets, and trains. With 89% of products priced under $30, Jasey’s makes quality developmental toys accessible to families while supporting a meaningful mission. Jasey’s toys are created in collaboration with Early Learning Centre (ELC), a trusted British preschool brand with over 50 years of heritage encouraging learning through play. The company will make its debut at Toy Fair 2026 in Booth #6404.

At Jasey’s Toy Chest, youth mental health advocacy is foundational – not a campaign. Jasey’s is honored to be The Kids Mental Health Foundation’s Corporate Collective partner in the preschool and early childhood toy category. Jasey’s Toy Chest is working with the clinical experts at The Kids Mental Health Foundation to develop play tools and resources that complement our toys. The company also partners with The Jed Foundation (JED) to protect emotional health and prevent suicide for teens and young adults nationwide.

“As a parent of two kids in the early childhood stage, I am beyond thrilled about the partnership between Jasey’s Toy Chest and The Kids Mental Health Foundation,” said Dr. Ariana Hoet, executive clinical director of The Kids Mental Health Foundation and pediatric psychologist at Nationwide Children’s Hospital. “Parenting can be overwhelming for parents and caregivers. We look forward to working with Jasey’s to provide educational resources that help turn play into moments of emotional growth and connection, which are so important to kids’ mental health. This partnership continues to help our mission to build a world where mental health is a vital part of every child’s upbringing.”

Brian brings over 21 years of toy industry leadership from Melissa & Doug, where he helped grow the company from a small family startup into a global brand and forged strategic partnerships with retailers across virtually every channel. Lauren, a classical piano teacher for over 30 years, brings a deep understanding of child development and lived experience navigating mental health challenges with her own family.

Jasey’s Toy Chest has developed a wide array of responsibly sourced, primarily wooden toys and wooden puzzles across key categories. Every product supports fine motor skills, hand-eye coordination, problem-solving, or social-emotional learning through a screen-free experience.

Here is a sampling from each category:

Toddler Activity Toys: On-the-Go Wooden Workbench| Ages 12+ Months | $89.99| – Imagine an activity workbench that grows with your child! This awesome set is two toys in one: a sturdy walker for kiddos 12 months and older taking their first steps, and then when they’re 2+ years old, a standalone activity workbench! Each sturdy wooden tool has realistic functionality, from screwdrivers that fit into matching screws, to a functioning vise, hook-and-loop fabric for realistic sawing action and a real chalkboard surface. There’s even a clock face with movable hands to help teach children how to tell time. This 23-piece set contains so much play value: shape sorting, hammer tapping, gear turning, bead counting, pretend sawing — and best of all, tools store in color-coded holes, with a storage tray below for everything else.

Pretend Play: Wooden Sparkling Smile Dentist Kit | Ages 3+ | $29.99 | – Dental visits can be intimidating for little ones. Introduce the concept of oral care to children while taking the fear out of dentist visits with this play set! Each wooden dental tool features real functionality: the included dental mirror has an actual mirror, the syringe actually presses in, and the pretend toothpaste tube has a removable lid. Kids can practice extractions and cleanings using the wooden mouth base, which has 8 removable teeth, and the full set of wooden tools that includes a toothbrush, tongs, plaque scraper, and teeth cleaning diagram card. Featuring wooden components which are FSC^®-certified, this 11-piece set also includes a diagram card and a fabric carrying case designed for effortless portability!

Learning & Educational: 4-in-1 Learn & Play Pack | Ages 4+ | $19.99 | – If you’re looking for the perfect all-around prep toy to get your child ready for pre-school, look no further! This set includes four complete activities made of extra sturdy cardboard designed for repeat use that won’t bend: alphabet photo/word puzzle cards, a tie-your-shoe board, double-sided number and animal picture dominoes, and a teaching clock. Real-feeling shoelaces adorn a shoe-shaped board with hook-and-loop backing that fastens over a child’s shoe or sock, making this transferable life skill that much easier to learn. Use the double-sided dominoes to match colors, match objects, and as a counting tool! Real-life photos adorn these alphabet cards with objects that correspond to each letter, making them perfect for early readers. Store it all in a pizza-style box equipped with a rope handle for simple storage and gifting.

Cardboard Puzzles: Dinosaur Floor Puzzle | Ages 3+ | $16.99 | – This jumbo 48-piece puzzle is big, bright, and built for little hands. Pieces are extra-large, durable and chunky for easy gripping and long-time use. The fun extends learning beyond puzzle time with a dinosaur fact sheet, filled with illustrations that directly match the puzzle artwork. It shows where each dinosaur lived, what they ate, a fun fact, and phonetic pronunciation guides to help youngsters learn how to say those tricky names, all written at a 3-year-old level. Parents can feel the quality for themselves before they buy with a try-it-yourself puzzle piece looped on the carrying rope featured on the box. The completed puzzle is approximately 2 feet tall and 3 feet wide.

Wooden Puzzles: Wooden Shapes Easy-Grasp Peg Puzzle | Ages 18+ Months | $17.99 | – For those who are brand new to the very concept of puzzles, check out this peg puzzle fully designed for beginners! Chunky easy-grasp pegs support each shape, designed specifically for developing fine motor skills in toddlers. Each shape matches to a colorful and cute illustrated background: sun, clouds and rainbow (plus a hidden mirror under the triangle for a fun peek-a-boo surprise!). This bright and sturdy peg puzzle teaches four basic shapes: circle, square, triangle, star, all with labeled names.

Blocks, Building & Construction: Wooden Shape & Animal Blocks | Ages 12+ Months | $29.99 | – Take note: this is not your average block set – these blocks do things! This set of blocks incorporates a multi-sensory experience: different blocks have a rattle, a jingling bell, and colorful beads! This 15-piece set features unique pieces with adorable animal characters and patterns – decorated on every side. Squares, circles, triangles and arches – all blocks are chunky and easy to grasp for little hands. The variety of shape and sensory features encourages explorative and experimental play!

Trains & Vehicles: Animal Friends Wooden Stacking Train | Ages 12+ Months | $29.99 | – Animals and trains, what more could a kid want in their toy set? This classic toy train is reimagined with clever critter details! Cute animal characters and colorful patterns adorn this rolling toy train, setting it apart from the typical solid-color blocks most stacking trains offer. This 16-piece set includes 3 train cars and 13 colorful stacking blocks in a variety of shapes, featuring 3 adorable animal characters. These connectable cars have a safety-first design – the pegs that connect the cars are bendable and will flex rather than poke if a child were to fall on them. A built-in mirror on one of the train cars adds peek-a-boo fun. Connect the cars in any order and chug-a-chug-a forward with push-along play!

This is just a sampling of what will debut with the launch of Jasey’s Toy Chest! To learn more, visit them in-person at New York Toy Fair booth #6404 or visit https://www.jaseystoychest.com. On its website, the company will share helpful activities and ways to support a child’s emotional and mental health development, with content developed in partnership with KMHF experts. The family at Jasey’s Toy Chest is committed to helping families navigate their children’s early years with resources and support.

About Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health – a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

About The Kids Mental Health Foundation (KMHF)

The Kids Mental Health Foundation is the leading organization promoting mental health for children in the United States, committed to building a world where mental health is a vital part of the upbringing of every child. The Kids Mental Health Foundation’s mission is to provide free, expert-created resources so everyone can understand and promote mental health for children. It was created by Nationwide Children’s Hospital, home to one of the largest pediatric behavioral health departments in the country. kidsmentalhealthfoundation.org

About The Jed Foundation (JED)

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools, colleges, school districts, and youth-serving community-based organizations to strengthen their mental health, substance misuse, and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health. jedfoundation.org

About Early Learning Centre (ELC)

Early Learning Centre (ELC), established in the UK in 1974, is a trusted early years toy specialist dedicated to inspiring learning through play. Acquired by TEAL Group Holdings in 2019, ELC toys have been proven and loved across the UK, Europe, North America, Australia, the Middle East and Asia. ELC products are created by Addo Play Ltd, the manufacturing company of TEAL Group Holdings and global expert in product development and sourcing. ELC.co.uk

Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health – a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

Press Releases

MEET JASEY’S TOY CHEST: FRESH, JOYFUL WOODEN TOYS BUILT WITH PURPOSE

MISSION-FOCUSED COMPANY JASEY’S TOY CHEST EAGER TO MAKE TOY FAIR DEBUT AT BOOTH #6404

Westport, CT (January 5, 2026) – Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s…

EWA ECO-WOOD-ART BRINGS MECHANICAL MAGIC TO TOY FAIR 2026 AT BOOTH #6720

Pinsk, Belarus (December 15, 2025) – There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits and mechanical models, is counting on it as they make their New York Toy Fair debut this year at Booth #6720. Founded in 2026 with the goal of creating unique, high-quality mechanical models from all-natural materials, EWA now has over 400 unique birch plywood 3D puzzles that range from beginner friendly to mind-bendingly complex, all of which reinforce STEAM skills like spatial awareness, engineering knowledge, and aptitude with complex directions/assembly!

If you’re “feline” like getting a new wooden toy, we’ve got the “purr-fect” kit for you! EWA’s Kitten ($47.99) set comes in 236 pieces and looks positively precious when all put together. Paws, ears, tail and ears, every detail is carefully engineered to look the part. You’ll be delighted by how sophisticated the face is when built! And best of all, YOU build the clever spring and rubber band mechanism that lets you wind it up and watch it walk all on its own! Choose from either Kitten (bare wood), Black Kitten or Ginger Kitten!

But if you’re more of a dog person, fret not! There’s also a very “fetching’ Puppy ($44.99) set! At 220 pieces, this build is pleasantly complex, but with an intuitive and satisfyingly simple build! Engraved detail adorns each piece that illustrate your pristine new pet’s face, eyes, mouth and fur. Details like individual toes and a lightly protruding tongue provide even greater immersive detail for your wooden pooch. Turn the dial on the side to wind its internal spring mechanism and let it loose for a solo walk. No leash necessary!

Replicate the most broadly beloved reptile with EWA’s Turtle ($44.99) set! This 269 piece set features finely etched detail all over each piece, illustrating scaly skin, and a rough, ridged shell texture. The mesmerizingly segmented shell houses a rubber band-powered walking mechanism that you can wind up with the dial on its belly. Watch its mighty legs trudge forward with a distinct turtle gait!

The mighty Triceratops ($44.99) joins EWA 3D puzzles to bring a nice vintage to the animal selection. Crafted from exquisitely cut pieces, this 283 piece set comes together in a way that accentuates and mimics this massive creature’s powerful musculature. Triceratops’ distinctive head shape is faithfully depicted through a combinations of ingenious engineering and incredibly intricate etched detail. Scale and horn detail coalesce to make this a must-have display piece. Wind up the rubber band engine and let it stomp along, unstoppable as the original Cretaceous creature!

For such a technical toy, it makes a ton of sense to lean into the mechanical look! The 273-piece EWA Bike ($35.99) turns a classic tourist bike into gorgeous 3D-puzzle splendor. Complete with complex angles, diagonals and slick industrial design details, you’ll scarcely believe this beautiful bike is built from wooden pieces. Essential details are replicated with care, like headlights, a windshield, and even side panniers. As part of the breezy and enjoyable build, you’ll assemble a fully functional pull-back engine mechanism, for incredible zooming play-action once complete. Rubber band-reinforced suspension adds an even more immersive dimension to this fully birch bike! See also the 152 piece EWA Cruiser ($21.99) set for a more easygoing experience. Admire the visible engine and the aesthetic flourish of the mechanical frame. Just pull it back, let go and watch it cruise!

EWA ECO-WOOD-ART BRINGS MECHANICAL MAGIC TO TOY FAIR 2026 AT BOOTH #6720

Harvester FS80 Pro

Mini Dump Truck

Tractor

Up the vehicular ante by adding more mass, more wheels and more color! The Harvester FS80 Pro ($47.99) set comes with colorful wooden sheets so that your assembled mechanical masterpiece is a beautiful red and black farming machine. The 181 piece set features play features like a detachable cutter bar and a rotating silage line, plus exquisite printed and sculpted detail that makes it an unmistakable portrait of the real work vehicle. If orange is more your hue, consider the 144 piece Mini Dump Truck ($44.99)! The Mini Dump Truck set features a striking two-color design, rotating wheels and a lifting bed for added play value. It’s truly an excellent set for beginners to the hobby! For the ultimate challenge and resultant reward, seek the EWA Tractor ($71.99) set at 357 pieces. This delightfully detailed set has it all; opening doors, an opening hood, a 4-gear shift system and a realistic engine. This set is the perfect gift for your most meticulous puzzle and model building buddies.

EWA sets must be seen to be believed, so come visit them at Booth #6720 at Toy Fair or visit their website EWAEcoWoodArt.us for more information! Build mind-blowing wonders with Eco-Wood-Art!

About Eco-Wood-Art

EWA Eco-Wood-Art

EWA Eco-Wood-Art is a team of professionals with the shared idea to create fascinating STEAM construction kits of realistic mechanical models for self-assembly (without glue or specialized tools), made of birch plywood. The EWA Team uses creativity and inspiration to create new wooden construction kits, puzzles and interior items that ensure entertaining spare time, stylish view and safety for people of all ages. Learn more at: EWAEcoWoodArt.us.

Press Releases

ECO-WOOD-ART (EWA) INTRODUCES US MARKET TO THEIR MECHANICAL WOODEN MARVELS

Pinsk, Belarus (April 15, 2026) – There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits…

EWA ECO-WOOD-ART BRINGS MECHANICAL MAGIC TO TOY FAIR 2026 AT BOOTH #6720

Pinsk, Belarus (December 15, 2025) – There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits…

KIDS PREFERRED STRIKES KAIJU-SIZED LICENSING DEAL WITH TOHO INTERNATIONAL FOR GODZILLA LINE

The Industry Leaders in Licensed Plush Have Big Plans for Soft Toys Featuring the Main Monster from the Tokusatsu Pantheon: Godzilla!

East Windsor, NJ (December 9, 2025) – Kids Preferred is ecstatic to announce that they have struck an exciting new licensing agreement with Toho International for one of their biggest and most historic IPs: Godzilla, the King of the Monsters! This timeless icon of cinema is as relevant as ever, with a huge resurgence in popularity thanks to 2023’s Godzilla Minus One, 2024’s Godzilla x Kong: The New Empire and Apple TV’s Monarch: Legacy of Monsters. Followers of the gargantuan, global icon are also highly anticipating the newly announced Godzilla x Kong: Supernova, slated for release in theaters for 2027 and the upcoming Godzilla: Minus Zero. Needless to say, fans have Godzilla on the brain! Riding this wave of cultural interest, Kids Preferred is now planning to produce a line of stylized plush and assorted soft toys for launch in retail and online in Spring of 2026. Godzilla has had a long and storied career battling fellow kaiju, and thus Kids Preferred is designing these plush to appeal to collectors of any age!

Godzilla’s decades-long escapades have yielded a rogue’s gallery of both enemy and allied monsters, plus the gigantic monster himself has gone through several unique designs across the years. Starting with Godzilla in 1954, the enduring franchise had remained a powerhouse in pop culture well into the modern era. In fact, Godzilla’s rampage shows no signs of slowing down with the upcoming Godzilla x Kong: Supernova and Godzilla: Minus Zero highlighting the continuation of Godzilla’s modern box office appeal. With the expansive range of characters and lore, Kids Preferred is energized at the opportunity afforded to them through their agreement with Toho International to produce some truly epic plush toys. Kids Preferred is grateful and excited for the chance to work on such an in-demand IP, with fans all over the world and spanning across generations.

Larry Presser, President at Kid Preferred shared his thoughts on the new Toho International licensing deal, “Kids Preferred is thrilled to partner and collaborate with the Toho International team on Godzilla. We are excited to introduce a young, new fanbase into the exciting universe of Godzilla via our award-winning line of stylized soft toys.”

Kids Preferred’s new Godzilla soft toys and plush are planned for release online at their Amazon storefront and at select retailers in Spring of 2026. Very big things are in store from Kids Preferred in 2026, keep an eye out!

About Kids Preferred
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

#kidspreferred | SHOP | Instagram | Facebook

WORLD’S SOFTEST PLUSH WANTS TO SHARE THEIR LEGACY OF SOFTNESS WITH PLUSH ENTHUSIASTS OF ALL AGES

Beverly Hills Teddy Bear Co. Encourages Everyone to Enjoy Their World’s Softest Plush, from Kids to Adults and Everyone In be-Tween.

Santa Clarita, CA (November 13, 2025) – Try as you might, it’s impossible to think of a more timeless and quintessential companion than a plushie. The elegance lies in its surprising combination of simplicity and versatility. It can be a hugging buddy, a guardian to calm kiddos during bedtime, a playmate in the realm of imagination, or even a beautiful display piece for adults who are in touch with their inner child or who just need that moment of bliss while hugging the softest cutie pie ever. Well-treated plush can even cycle through companionship partners and achieve heirloom status for generations. Their appeal is broad as can be!

The design wizards at Beverly Hills Teddy Bear Co. are masters of the craft, and through their World’s Softest Plush line, they want to share the joy of plushie happiness with everyone. Crafted with exceptional high-density plush fur, World’s Softest Plush redefine softness and set a new standard in cuddly companions. True to the name, these plush will charm anyone in the world. A higher echelon of quality, World’s Softest Plush offer soul-soothing softness for any who crave it.

The judges at Mom’s Choice Awards agree that these plushies are the best of the best. World’s Softest Plush just won the Gold Award for excellence in design, feel and value. The plushies were also recognized by the PAL Awards, which said “The World’s Softest Plush Spots Piggy Lushee is an irresistibly cuddly companion and a comforting tool for sensory exploration, language development, and emotional growth. With its luxuriously soft texture and floppy, huggable body, this plush pig offers children a soothing sensory experience that can help promote calm, focus, and self-regulation.”

Each plush creation is infused with love, ready to become your trusted confidant. The irresistible softness beckons warm embraces, providing comfort like no other. World’s Softest Plush are toys built with quality in mind; they’re crafted to stand the test of time and offer a companion for a lifetime of memories. Embrace the comfort, variety, and style that World’s Softest Plush bring into your life – it’s a world of softness waiting to be explored. And whether you’re a kid, teen or kidult, World’s Softest will charm you like no other plush brand thanks to their especially dense fuzziness that’s as soft as a cloud. World’s Softest Plush show that true luxury is not loud, it’s soft.

World’s Softest Plus – Doggie

World’s Softest Plus – Karing Kitten

Portable plush make perfect pals on everyday adventures, and World’s Softest 10 Inch Plush are just the animals for the role! These smaller plushies make for the perfect, ultra-soft keepsakes. Experience the pinnacle of plushness on-the-go, a testament to innovation and comfort. Their smaller size makes them advantageous for packing in bags for trips or toting around town without too much bulk. They also feature weighted bottoms so they’re easy to sit and display on a shelf, desk or bed. And whether you’re a cat or a dog person, young or old, there’s a soft and fuzzy friend for you. Cats are known for being aloof, but Karing Kitten ($14.99) can give you all the attention you desire. The snowy white fur makes this brilliantly-coated friend as soothing as it is soft. Man’s best friend has been perfectly plush-ified too with Duds Doggie ($14.99)! With floppy ears and a distinguished spot over one eye, this dog would love to join you for a walk anytime.

World’s Softest 16 Inch Plush – Highlandee Cow

World’s Softest 16 Inch Plush – Tad Tiger

If you’re looking for a pal who can provide a particularly big hug, then World’s Softest 16 Inch Plush are for you. Taller and more striking in presence, these plushie friends have even more surface area with which to enjoy the softest feeling around. Softness is more than just a sensation – it’s a source of comfort and solace. It gives a sense of well-being and joy. Their bigger size ensures the 16 Inch Plush will add a huge source of coziness to any home. Crafted with care and with quality in mind, these plush can easily serve as cherished, tender heirlooms. Plush appreciators come in all stripes, which is something that Tad Tiger ($29.99) understands very well! Its fur is a beautiful russet hue and covered in iconic stripes, a look that makes a bold statement amongst your plush collection. Everything about Highlandee Cow ($29.99) is big. Big horns? Check. Big hair? Big love? Check! And most of all, he has a big heart, and a broad face that’s best for snuggling up and feeling the sheer bliss of World’s Softest Plush fur.

World’s Softest Plush – Spots Pig

World’s Softest Plush – Midnight Dragon

World’s Softest Plush – BriBri Bunny

This pig may be speckled but its track record for being a stellar friend is anything but spotty. Spots Pig ($29.99) has the most unique style around; brown spots, big ears for listening and an adorable snout that begs for a good *boop*. Of course, the Midnight Dragon ($29.99) needs no help reaching greater heights thanks to its velvety soft wings. Don’t let the dark and mysterious décor fool you, this dragon is a sweetheart. Purple accents adorn its horns, wings and tail, providing a rich and complementary color pop against the rich black fur, dark as the night sky. If you’re still stumped on a gift for someone on your list, you can’t go wrong with BriBri Bunny (29.99) . Blissfully lush & loppy & floppy & squishy ready for millions of hugs and memories, BriBri is sure to be your loved one’s new bestie.

With fresh styles unveiled every quarter, World’s Softest Plush’s enchanting collection spans a myriad of styles, featuring a diverse range of creatures from the animal kingdom, and a kaleidoscope of colors with an ever-expanding world of softness. To give these World’s Softest Plush friends and more a thorough look, visit https://plush.com/, Amazon or visit your local specialty toy store. Put them to the test yourself, World’s Softest Plush are designed for solace, crafted for bliss!

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush trend manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new, engaging and diverse products that bring joy to children and collectors alike.