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The Industry Leaders in Licensed Plush Have Big Plans for Soft Toys Featuring the Main Monster from the Tokusatsu Pantheon: Godzilla!

East Windsor, NJ (December 9, 2025) – Kids Preferred is ecstatic to announce that they have struck an exciting new licensing agreement with Toho International for one of their biggest and most historic IPs: Godzilla, the King of the Monsters! This timeless icon of cinema is as relevant as ever, with a huge resurgence in popularity thanks to 2023’s Godzilla Minus One, 2024’s Godzilla x Kong: The New Empire and Apple TV’s Monarch: Legacy of Monsters. Followers of the gargantuan, global icon are also highly anticipating the newly announced Godzilla x Kong: Supernova, slated for release in theaters for 2027 and the upcoming Godzilla: Minus Zero. Needless to say, fans have Godzilla on the brain! Riding this wave of cultural interest, Kids Preferred is now planning to produce a line of stylized plush and assorted soft toys for launch in retail and online in Spring of 2026. Godzilla has had a long and storied career battling fellow kaiju, and thus Kids Preferred is designing these plush to appeal to collectors of any age!

Godzilla’s decades-long escapades have yielded a rogue’s gallery of both enemy and allied monsters, plus the gigantic monster himself has gone through several unique designs across the years. Starting with Godzilla in 1954, the enduring franchise had remained a powerhouse in pop culture well into the modern era. In fact, Godzilla’s rampage shows no signs of slowing down with the upcoming Godzilla x Kong: Supernova and Godzilla: Minus Zero highlighting the  continuation of Godzilla’s modern box office appeal. With the expansive range of characters and lore, Kids Preferred is energized at the opportunity afforded to them through their agreement with Toho International to produce some truly epic plush toys. Kids Preferred is grateful and excited for the chance to work on such an in-demand IP, with fans all over the world and spanning across generations.

Larry Presser, President at Kid Preferred shared his thoughts on the new Toho International licensing deal, “Kids Preferred is thrilled to partner and collaborate with the Toho International team on Godzilla.  We are excited to introduce a young, new fanbase into the exciting universe of Godzilla via our award-winning line of stylized soft toys.”

Kids Preferred’s new Godzilla soft toys and plush are planned for release online at their Amazon storefront and at select retailers in Spring of 2026. Very big things are in store from Kids Preferred in 2026, keep an eye out!

About Kids Preferred
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

East Windsor, NJ (February 25, 2025) – Toymaker Kids Preferred is excited to show off their new range of baby toys (ages 0+) themed off Snoopy and the Peanuts gang at their Toy Fair 2025 booth, #2825. This year marks the 75^th anniversary of Peanuts®, making this Toy Fair an auspicious occasion to debut the new, dynamic product range! Kids Preferred’s Peanuts product range includes a themed soft book, blanky, infant plush and toys.  In addition, Kids Preferred can’t wait to unveil new Miffy toys for babies and infants at their booth too! The globally beloved bunny created by Dutch artist Dick Bruna, celebrating her 70^th anniversary this year, will feature across new plush, soft books, and baby developmental toys for distribution in the US and Canada.

Both collections are featured in the Kids Preferred 2025 catalog along with many other collection expansions. These anticipated collections will bring the beloved characters from each IP to the next generation of young children, providing a cute, kind, and curious companion as they grow and learn.

Miffy’s special Cuteeze 12-inch plush ($8.50) features Kids Preferred’s Super Soft material that’s fuzzy and cushioned to the touch. In her iconic base white form, Miffy’s mouth and eyes are carefully and precisely embroidered to pull off her adorable look! Separate Miffy Plush will also come in 8- and 14-inch varieties. The 8-inch Miffy Plush ($6.00 wholesale) has Miffy sporting a cute collared dress, and come in red, yellow and blue styles. In addition to their super soft boa material, each plush has weighted beans in their bottom, so Miffy can sit upright easily! Ages 0+. Miffy’s 14-inch Classic Look Plush ($10.00) comes in 5 colors (white, pink, purple, mint, yellow) and features the same soft plush boa material and weighted bottoms as their smaller counterparts.

The 12-inch Peanuts Snoopy Activity Toy ($9.00) sports a soft and textured image of Snoopy and his pal Woodstock canoeing. Babies can pull on the extending tab and watch the toy “ziggle” back up. It also includes a teether and sensory stimulation through crinkling noises and textured fabrics. Woodstock has his own Activity Toy too, with a teething leaf, a fuzzy, textured nest, and more pulldown “ziggle” action! The 10-inch Snoopy Blanky ($6.50) not only brings a winning rendition of the famous Peanuts beagle, but also a teething ring, sensory feet, satin ribbons and crinkly noisemaking. Instill good habits early with the 5-inch Peanuts On-the-Go Soft book ($5.50). While teaching little ones all about happiness and its many forms with the Peanuts characters, the soft book also features a heart-shaped c-clip, teether corners, crinkly noisemaking, a mirror, soft ribbons, a peek-a-boo flap, and sensory applique. The 10.5-inch On-the-go Crinkle Toy ($4.00) shows Snoopy on top his doghouse taking a nap with Woodstock and friends.  Made of satin fabric, this on-the-go toy boasts a teether, satin ribbons for sensory play, and a C-clip for easy storage. Last but not least, the 12-inch Snoopy Cuteeze Plush brings the special super soft sensory fabric of the Cuteeze line, plus crinkly noisemaking to encourage interactive play.

Come visit Kids Preferred at Booth #2825 to see their brand new Miffy and Peanuts infant toys for yourself! All toys are perfect for infants age 0+!

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

About Dick Bruna and Miffy
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 85 million copies and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series. Mercis bv is the worldwide licensor and rights owner for Miffy, and Joester Loria Group is the North American licensing agent for Miffy.

The PEPPA PIG Franchise Turns 21 as Kids Preferred and Hasbro Shake Hands on a Brand-New Licensing Agreement

East Windsor, NJ (February 19, 2025) – Kids Preferred, a leading player in the toy and plush category for children and babies, is excited to announce their new licensing agreement with Hasbro, a leading toy and game company, to create new products based on the beloved and wildly popular PEPPA PIG brand.

Under the new agreement, Kids Preferred will design and manufacture new PEPPA PIG merchandise in the United States and Canada from now through the end of 2027. Rights cover many key categories across Kids Preferred’s wide repertoire of products, including infant plush & soothers, rattles & teethers, infant wooden toys, infant activity & developmental toys, bath toys, and infant blankeys. Hasbro’s PEPPA PIG joins the ever-growing line of licenses that trust Kids Preferred’s high quality products and commitment to faithful, respectful, inventive and fun use of their intellectual properties.

Enthusiastic on the new licensing agreement, Larry Presser, President of Kids Preferred commented, “We are proud to partner with Hasbro and add PEPPA PIG to our growing portfolio of licensed characters.  For more than 20 years, PEPPA PIG has been delighting and encouraging confidence in children across the globe, and we are excited to develop a fun, innovative line of developmental toys for this iconic character.”

PEPPA PIG is a British preschool animated television series that has been airing for over 20 years, across 10 seasons in more than 180 territories as of 2025. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

The first of Kids Preferred’s PEPPA PIG lineup will be showcased at Toy Fair 2025 in New York City from March 1^st – 4^th at the Javits Center, Booth #2825. Come see what comforting and captivating products Kids Preferred has in store for young fans of PEPPA and friends!

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred is able to design and bring to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

East Windsor, NJ (August 21, 2024) – Toymaker Kids Preferred®, celebrates the Peanuts comic strip turning 75 (!) in 2025 with a new, dynamic product range. Look for its March 2025 reveal with select retailers featuring Peanuts® themed soft book, blanky, infant plush and toys and bath/water play set. The American toy manufacturer is beloved for its superior quality, innovative soft toys and gifts for children.

Kids Preferred is planning a full rollout in 2025 of a catalog featuring Snoopy and Woodstock, Charlie Brown and Lucy, Franklin and Pigpen and other iconic characters first introduced on the comic pages of the local newspaper. An array of wood toys, bath toys, and infant plush are being developed.

“We are beyond thrilled to announce the partnership between Kids Preferred and Peanuts. There are very few brands in the marketplace as iconic and trusted as Peanuts,” said Larry Presser, President of Kids Preferred. “We look forward to developing innovative infant toy lines to help usher in new generations of Snoopy fans.”

“Peanuts has endured for 75 years because the strip deals with real emotions and promotes positive messages and lessons, including friendship, inclusivity, responsibility and resilience,” says Scott Shillet, Vice President of Global Hardlines, Peanuts Worldwide. “Our goal is to develop a line of high-quality infant products across soft lines, hard lines and publishing that tie back to these lessons and allow parents to share their love of Peanuts with their children.”

In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

Next year parents and grandparents will be able to share their favorite Charlie Brown memories with a new generation of fans through Kids Preferred infant plush and toys.

About Kids Preferred^{® –} Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About Peanuts – The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

East Windsor NJ (August 14, 2024) – There’s something magical in the air! Kids Preferred, a leader in the baby licensing space, has signed a new agreement with Afro Unicorn, the inclusive children’s brand and brainchild of founder and CEO April Showers. As part of the licensing agreement, Afro Unicorn continues to expand their toy category with three new offerings: the Unique Activity Toy, Unique Plush, and Soft Book! All three new items are appropriate for ages 0+ and are now available at select Walmart stores across the country.

Known industry-wide for their adorable aesthetic and high-quality standards, Kids Preferred are experts in the plush category. With a history of heavy-hitting licenses to their name, it’s an honor and a privilege to welcome Afro Unicorn to their ever-growing group of business collaborators! The three new Afro Unicorn toys are safe for babies, but Unique’s regal aesthetic is appealing and welcoming to enthusiasts of any age. The 13.5-inch Unique Plush is able to stand upright on her legs or lay flat on her stomach and comes with multiple different soft surface textures across her beautiful brown skin, hooves, and elegant natural mane. She’s also always up for a big hug! The Activity Toy and Soft Book are both perfect for young babies. They’re sturdily built, as per the Kids Preferred guarantee, and include varied textured objects like teething shapes, plush, and fabric tassels to enrich baby’s playtime.

Afro Unicorn’s fascinating story began with April Showers, who was working as a real estate agent while simultaneously running an insurance business. For mothers to multiple children, balancing two business ventures at once is like looking left and right at the same time, but April managed it with grit and grace. It was this unique and rare drive which prompted her friend to refer to April as a “unicorn” one day in conversation, serving as the initial creative spark. With a newfound attachment to the mythical creature, April quickly found that most depictions of unicorns were all white and lacked diversity, and so she took matters into her own hands. Afro Unicorn’s message to young women and girls of color is a crucial and loving one: you are unique, you are magical, you are divine. Now the Afro Unicorn brand defies category and spans across toys, books, bedding, clothing and much more, showing that representation matters!

Afro Unicorn Unique Activity Toy · $9.97 · Introduce your little one to Unique the Unicorn with this multi-purpose activity toy! The base is a soft plush of Unique with velvety skin, natural hair texture, and smooth golden fabric hooves. Unique is “holding” some fidgety fun in her hooves like hard plastic teething shapes and a stuffed gold fabric star with satin tassels. Unique also provides auditory stimulation with rattling and crinkling noises as baby plays. Make sure she always sticks close with the velcro loop!

Afro Unicorn Unique Plush · $9.97 · Unicorns are cuddly, did you know? This Unique the Unicorn plush brings extra presence with her 13.5-inch-tall height. Her ingenious stitching and structure allow her to stand upright or relax and spread out her limbs. Unique has a regal crown surrounding her glittery blue horn, rich, soft brown skin, a long naturally textured mane and tail, plus gold fabric hooves. A truly ageless item, the Unique plush is a friend to everyone!

Afro Unicorn Soft Book · $4.97 · Get them reading early with the Afro Unicorn Soft Book! Delightfully flexible and tender to the touch, each page is illustrated with images of unicorn friends Unique, Magical, and Divine. The beautiful pictures and script impart a very simple but critical message: Kindness Matters! But that’s not all, each soft book has a loop with an attached hard plastic textured heart, gold plush star, and thick fabric crown. Taking a break? Store the soft book anywhere with the velcro strap.

About Kids Preferred: Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About Afro Unicorn: April Showers’ Afro Unicorn®️ brand is a true pioneer – the first female, Black-owned business to own a licensed character brand in major retail. The brand has skyrocketed onto the scene with 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more to inspire and remind women and children of color how unique, divine and magical we truly are. The Afro Unicorn®️ brand can be found in Target, Kohl’s, Amazon, JCPenney, HomeGoods, NovaKids, and more than 3800 Walmart stores nationwide in many categories. April is a lead-by-example creator who works to uplift, advocate and inspire women and children of color to achieve greatness. She is focused on fusing her passions with her life’s purpose to help other female entrepreneurs on their journey.

East Windsor, NJ (August 13, 2024) – Miffy, the globally beloved bunny created by Dutch artist Dick Bruna, will be hopping into the arms of infants next year through a brand new partnership with Kids Preferred, which will bring new items in the plush, soft books, and baby developmental toys categories to consumers across the US and Canada. The collection will be featured in the Kids Preferred 2025 catalog. This anticipated collection will bring this timeless character to the next generation of young children, providing a cute, kind, and curious companion as they grow and learn.

“We are excited to broaden our licensed toy portfolio and the addition of Miffy is a seamless fit,” announced Larry Presser, President of Kids Preferred.  “Miffy has amassed a dedicated worldwide fanbase and we look forward to creating fun, innovative toys for fans of all ages that will be available throughout the North American marketplace beginning early 2025.”

Born of a beloved bedtime story tradition between Bruna and his son, Miffy has been a child-favorite character for 69 years for her positivity, adventurous nature, and innocence. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages and a TV show broadcast via 70 television stations worldwide. In recent years, millennials and Gen Z have been captivated by her simple style and embrace of nostalgic childhood joy, creating a deep cross-generational fanbase of young people and young parents.

“We are so excited to collaborate with Kids Preferred and introduce a new generation of children to Miffy, her friends, and their incredible adventures,” said Jackie DeMaio, Senior Licensing Director at The Joester Loria Group. “From growing and learning with Miffy through developmental toys to experiencing the magic of her stories as she explores the world, young children will develop a fast friendship with the world’s favorite bunny.”

New parents look for innovative soft toys with superior quality. Grandparents look for gifts that are both playful designs and create everlasting childhood memories. Kids Preferred remains committed to bringing to the marketplace soft toys and gifts that are soft, superior, reliable and safe – and soon featuring Miffy. The licensing deal covers the US and Canada starting June 2024. The partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis bv’s MIFFY & FRIENDS brand.

CONTACT:
KidStuff Public Relations
Lisa Orman • 608-575-1323
Lisa@KidStuffPR.com

Goodman Media International
MiffyPR@goodmanmedia.com

About Dick Bruna and Miffy
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 85 million copies and are currently published in more than 50 languages. Mercis bv is the worldwide licensor for Miffy.

About Kids Preferred^®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

ME WANT COOKIE!

East Windsor, NJ (July 9, 2024) – Kids Preferred is introducing an adorable new line of Sesame Street licensed infant playthings. The perfect baby shower gift or welcome-home-baby present are stocked and ready at Amazon.

Sesame Street Baby’s First Cookie Monster Cuteeze Plush ($17) is made of the softest material! Cookie Monster’s light blue body makes a rumbly tumbly sound. Squeeze his feet for a crinkly noise. At 12 inches tall, this lovable huggable friend will be a cherished addition to the nursery. Also available in Elmo.

The Sesame Street collection boasts almost a dozen baby accessories, from a soft book with sensory materials and tabs to an Elmo activity toy with teething rings, crinkle sounds, and on the go clip. Each of the baby-first toys entice imaginative play and are ultra-soft.  Some may help with growing pains such as teething.

Baby’s First Cookie Monster on-the-go Teether Toy ($9) looks delicious and is expected to go right to baby’s mouth! Kids Preferred added special touches like an on-the-go clip for the car seat or stroller. The plush donut makes a crinkle sound. A plush cookie with sprinkles gives a squeak! And the silicone teether brings relief to baby’s sore gums.

Sesame Street Elmo Blanky ($18), in glorious red and with big eyes, makes a wonderful blanky with a few surprises! Flip the blanky over to discover a colorful, multiple character print. There are knotted corners, a pacifier loop and of course that extra soft plush Kids Preferred is revered for! Unfolded, this blanky — also available with Cookie Monster — measures a snuggly 14” x 14”.

Kids Preferred knows that Sesame Street’s iconic characters are instantly recognizable, bringing sweet memories from parents’ and grandparents’ childhoods to a new generation as they help baby learn, play, and grow.

Look for more Sesame Street themed toys to be released on Amazon on September 15, 2024 including an Elmo Jack-in-the-box, Baby’s First Cuteeze 4-piece Gift Set, and a Baby’s First Elmo jumbo Cuteeze plush. First birthday and/or First Christmas shopping can be done easily and affordably with this newest collection.

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About Sesame Workshop
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesameworkshop.org and follow Sesame Workshop on Instagram, X, Facebook, and TikTok.

As Lilo Says, “Ohana Means Family,” And These Snuggly Blankies, Plush & Activity Toys Bring Smiles, Giggles And Wonder To The Newest Member

East Windsor, NJ (May 30, 2024)– Fans of Disney’s Lilo and Stitch animated series are always rooting for the little troublemaker with the big heart, a blue big-eyed extraterrestrial named Stitch.  Extraterrestrial Angel, pretty in pink, is the playful companion to Stitch’s mayhem. Together they are the newest iconic Disney characters to join Kids Preferred’s 2024 Catalog of plushy playthings.

Discover Disney Baby soft toys featuring Stitch or Angel that are not only entertaining but also offer little extras. Kids Preferred now adds five new baby play items to this collection, already a popular and bestselling line.

A crinkle here and BPA free teether there are found on both Disney Stitch Sensory Blanky ($13) and Disney Angel Sensory Blanky ($13). Each one measures 10.25” long and arrives with the Disney characters arms open, awaiting a playdate. Touch the softness, then listen for the crinkle. Watch as baby discovers that each character’s foot is a teether for tender gums. Stitch sports an additional green teether on his chest. Angel arrives with a pink heart shape teether tucked under her chin.

Looking for a wow gift for a Baby Shower or Welcome Home present? Disney Angel Standing Plush ($21) reaches 15” cuddly inches tall. Angel’s sweet face and long ears can capture grownups and baby attention alike!

Security blanket? Lovies? However you name it, babies adore a soft fabric to drag around or sleep with. Disney Stitch Snuggle Blanky ($17) offers so much more! The top of the blanky boasts a full face, ears and arms of loveable Stitch in his iconic blue. The smooth blanky side is two-toned with the word “Stitch” embroidered into one corner.

For those moments or hours when baby is fully alert, offer the Disney Angel Activity Toy ($18) to stimulate playtime engagement.  This toy is packed with possibilities… Measuring 9.5” long, there’s a clip to hang it from the car seat or baby carrier or edge of the crib.  Find the crinkle, a jingle and BPA free teethers! The velvety soft plush can be snuggled as baby drifts off for a nap.

Kids Preferred has a whole toy shelf of baby items to add to the Disney Stitch and Angel Collection. Add these to the Baby Registry or ask the Grandmas-to-be to choose one!

As fans of Disney’s Stitch may recall, Stitch was genetically engineered to cause chaos and destruction. But over time Stitch showed viewers the meaning of family and friendship. More importantly, Stitch taught little ones by example that it is perfectly wonderful to be different! Kids Preferred carries this message to all families and is delighted to offer this newest collection of soft toys and gifts of utmost quality.

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

Beloved Characters including DreamWorks Animation’s Shrek, Universal Pictures and Amblin Entertainment’s E.T. the Extra-Terrestrial, Curious George And More Make Debut Into The Nursery With Enchanting Plush, Playsets & Pacifier Blankeys

East Windsor, NJ (January 2, 2024) – Retailers can anticipate an invitation from American toy manufacturer Kids Preferred next summer welcoming them to the arrival of Universal Products & Experiences, “Welcome to the Universe Baby!’ collection. The new line features an expansion of Kids Preferred Curious George range and a roll out of infant & toddler playthings that are gender neutral from across NBCUniversal’s beloved global brands including DreamWorks Animation’s Shrek, How To Train Your Dragon, Kung Fu Panda and Madagascar as well as, Universal Pictures and Amblin Entertainment’s Back To The Future and E.T. the Extra-Terrestrial. Summer of 2024’s baby shower registry will be full of extra soft and developmental toys as only Kids Preferred can create.

“Delight the child and captivate the grownups has always been our goal,” explained Larry Presser, President & Chief Revenue Officer. “With our Welcome to the Universe Baby! line of six product categories, parents and grandparents will be able to introduce the next generation of family and friends to their favorite NBCUniversal characters and brands.”

During the second half of 2024, store reps and buyers will be introduced to six areas of play:

• Plush characters
• Feature Plush boasting sounds, lights and/or movement
• Infant blankeys including teethers, soothers and pacifier blankeys
• Playsets/Playbook Sets
• Jack-in-the-Boxes
• Non-electronic Pre-School Learning Toys

For more than two decades, Kids Preferred has been steadfast in its commitment to bringing superior quality and uniquely designed products to the marketplace at a good value. This latest deal comes on the heels of last month’s announcement of Sesame Workshop joining the Kids Preferred product line scheduled for Spring 2024. With every addition, parents and consumers rely on Kids Preferred for soft toys and gifts of utmost quality that are reliable and safe for infants and children.

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at kidspreferred.com.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

From Baby Shower To Welcome Home Gifts, Stock Up On These Must-Haves For The Diaper Bag, Car, Nursery & Grandma’s House At Just $9 to $12

East Windsor, NJ (August 17, 2023) – When baby starts teething — as teeth emerge through a baby’s gums — caregivers need to reach quickly for something chewable and soothing. Kids Preferred, exclusive distributors of affordable and adorable nursery items, suggests a red octopus from OgoBolli^™! The brightly colored Tether Strap Stretchi ($10) is soft and pliable as babies will grin with relief as the stretchy, squishy, soft silicone soothes tender gums. Or attach it to the highchair as a toy holder. It’s a tether and a teether! Kids Preferred introduces a basket full of clever OgoBolli baby essentials this season.

Gummi, Grippi, Squishy, Stretchy and Poppi name tags hint at the variety of colorful OgoBolli teethers, rattles and toys on sale now at Amazon and select styles are sold at Nordstrom and Barnes & Noble. Gummi ($9) teether ring — in colors of Blueberry or Grapefruit — is also a textured sensory ball toy for babies and toddlers.

“Great to travel with. My daughter loves to nibble on this. She can’t get enough of it,” wrote one Amazon shopper. Echoed another, “Very easy for my 2.5-month-old to grip. Soft enough, it bends and squishes easy.”

Larry Presser, President and Chief Revenue Officer for Kids Preferred, said “The OgoBolli line nicely complements our growing portfolio of classic, infant & preschool toys. The silicone open-ended play format of OgoBolli products check all of the boxes for moms & gift-givers.”

Grippi Bottle Ball ($10) is a 3 in 1 essential – a bottle holder, a teether ball and a graspable toy. The 3-D shape is easy for babies to hold, while the soft textured silicone material feels good on little gums and teeth. Squishy Rattle Ball ($11) can be stretched, squished, grasped, held and chewed, making it a great toy for teaching hand-eye coordination and sensory development.

Stretchy Teether Ball ($9). available in red or blue, is designed for newborns, babies and toddlers to explore the rounded curves while developing motor skills and hand eye coordination. It’s dishwasher and freezer safe if it ever gets on little mouths (as it no doubt will!). Poppi ($12) will instantly widen eyes and grins as baby pushes down on the soft silicone toy until the suction cup sticks, then … pop! Expect giggles to ensue.

When choosing animals to entertain baby, an octopus may not come to mind but OgoBolli designers made this one sweet and necessary with its far-reaching tentacles. It stops the drop! “With its cute octopus design, it captivates babies’ attention while providing soothing relief during teething,” reads the Tether Strap Stretchi description on Amazon. “This versatile toy holder attaches seamlessly to strollers and car seats, keeping your little one’s favorite toys close at hand. Crafted from safe silicone, it’s dishwasher-safe, BPA/PVC-free, and non-toxic.”

Each of the OgoBolli items listed below are both dishwasher and freezer safe. With a price point of $12 or less, stock up on essentials and/or leave them in the car, the diaper bag or at Grandma’s house.

Gummi Teether in Pink Grapefruit or Blueberry • $9.00 • Ages 6 months & up
This little cutie measures about 2.5 inches and is a great toy for teaching hand-eye coordination and sensory development. The indestructible Gummi ball can be stretched, squished, grasped, held and chewed! “I first saw this at my lactation consultant’s office and my 5-month-old took to it right away,” chimed in another Amazon shopper. “It is lightweight, easy to grasp because of the size, and the different types of nubs on it make it fun to touch and explore with baby’s mouth.”

Grippi Bottle Ball in Pink or Blue • $10 • Ages 6 months & up
Help enhance your baby’s fine motor skills and improve teething with the OgoBolli Grippi textured teething ring and baby bottle holder toy. Better than ordinary teething rings, this one holds baby’s attention for teaching hand-eye coordination and sensory development. Made from 100% non-toxic, BPA and phthalate free, food grade silicone.

Squishy Rattle Ball in Blue or Red or Purple • $11 • Ages 6 months & up
Let baby rattle and roll with this sweet toy. A rattle in the center of the ball engages tiny tots with noise and movement. Infants find it easy to grasp, promoting fine motor skills and hand-eye coordination. The soft and squishy texture feels good on sore gums and emerging teeth.

Stretchy Teether Ball in Red or Blue • $9.00 • Ages Newborn & up
So many things are packed into this simple-looking teething ring and tactile toy. The sensory toy has a smaller 3-D shape that is easy for babies to hold, promoting hand-eye coordination. The soft smooth textured silicone material of the toy provides comfort for gums and baby teeth. Go ahead and stretch, squish, grasp, grab, and chew! Babies and toddlers will enjoy this tactile sensory experience. Attach one to the top of a wrapped baby shower gift to make a wow impression!

Poppi in Blue or Green • $12 • Ages 6 months & up
There was some ingenious out of the box thinking when designing Poppi’s packaging as grownups and babies can play with the “try me” design. This textured teething ring and pop up toy has a 3-D shape that curious babies will want to hold, while the soft textured silicone material feels good on teething gums.

Tether Strap Stretchi in Red • $10 • Ages 6 months & up
You say tether, he says teether. Whatever you call this red octopus, those stretchable “arms” encourage exploration and play, enhancing fine motor skills. Durable and easy to clean, the Stretchi Tether ensures a hygienic and hassle-free experience. Elevate playtime with this engaging and convenient toy holder!

Parents can rest assured that OgoBolli baby essentials are safe as each is made with 100% non-toxic, BPA and phthalate free, food grade silicone. And when spit happens, pop it in the dishwasher!

About Kids Preferred®

Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred is able to design and bring to life the products and characters that children and parents love. Discover more at kidspreferred.com.

President Larry Presser’s Strategic Yet Nimble Business Plan To License Warner Bros. Discovery Iconic Properties Introduces A New Generation of Kids Preferred Fans To Super Heroes & Wizards

East Windsor, NJ (July 25, 2023) – Kids Preferred^®, in partnership with Warner Bros. Discovery Global Consumer Products, is rolling out an infant and toddler collection to gently introduce the magic of the DC Universe and Harry Potter™ to Generation Alpha. Zoomers to Boomers will be in awe of the cuddly and adorable plush, blankets, teethers and activity toys including My First Comic Book ($15) with a removable Batman and The Joker, peek-a-boo flaps and tactile ribbons. Can you say Kapow! Bonk! or Zowie!?

Kids Preferred creates products for the crib and nursery with many products priced affordably at $10 and under. The caped crusaders and beloved wizards are transformed into items like soft blankies adorned with Hogwarts crests or adorable plush and even a jack-in-the-box that pops up when you least expect it with Batman. Kids can cuddle with 15” Harley Quinn plush or swaddle the red cape of 10” Superman. Kids Preferred adds little details like Superman’s black lock of hair over his forehead or Harry’s barely-there lightning bolt scar.

“Warner Bros. Discovery and its rich portfolio of IP and characters like Harry Potter and Batman are a perfect addition to the Kids Preferred collection of iconic, recognizable characters and IP,” said President and Chief Revenue Officer Larry Presser.

Presser was name President in 2022, so this is an exciting way to step into this role.

CELEBRATE HOGWARTS!
From the Hogwarts House on-the-go blanket to Dobby foot rattles, parents can introduce little ones to the fantastical people, places and animal companions of the Wizarding World franchise. The Golden Snitch Plush offers embroidered wings filled with a crinkle sound to perk up little ears. The beans tucked inside the golden ball can even boost sensory development.

For those teething fans, choose a Harry Potter Teether Blanket to soothe achy gums. Hermione Granger’s Teether blankie, like Harry Potters’s, offers crinkle sounds. A Ron Weasley Plush Beanbag features the red-haired and freckled wizard with many embroidered details. If you must choose between Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, make sure to have its mascot in plush – Lion, Snake, Badger or Raven.

Gift giving family members might choose the 7” clip-on plush for a diaper bag or preschool backpack. Or go big with the adorable 15” Plush with animal companion featuring Harry Potter and Hedwig, Hermione Granger with her ginger cat Crookshanks and Ron with his whiskered rat Scabbers!

TO THE BATCAVE!
Through playing with Kids Preferred newest soft toys, the youngest members of the family are introduced to the DC Universe. Kids Preferred recreates DC Super Heroes and Super-Villains into pint-size interactive play like the Batman-on-the-go 8’5” clip and pull-down vibrating activity toy. Choose among the Squeak and Peek Soft Book, Batman and The Joker 15” plush or Superman Activity toy with rattle, teether and crinkle sensory textures. Up, up and away!

10” Wonder Woman Plush arrives with a blue and white cape that can be swaddled, encasing her into a bright red blanky. Batman tops off a ribbed textured 12” blanky in blue as Superman heads an 11.5” satin red blanky with a message of the superhero’s To Do list!

“We’re thrilled with the great response and support from retailers,” said Dean Robinson, Chief Product Officer at Kids Preferred. “I’ve been at this a long time and to see retail partners react with such enthusiasm is truly heartening and exciting.”

Look for these Kids Preferred licensed products this summer and fall at retail partners Amazon, Target, Kohl’s, Barnes & Noble, Burlington and others across the U.S. and Walmart and Indigo across Canada.

About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23) All DC characters and elements © & ™ DC Comics. (s23)

About Wizarding World
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognized as one of the world’s best-loved brands.

Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands), insightful exhibitions, as well as a forthcoming Harry Potter TV series.

This expanding portfolio of Warner Bros. Discovery owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops.

About DC
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels.  DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service.  Learn more at DC.com.

About Kids Preferred®
Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred is able to design and bring to life the products and characters that children and parents love. Discover more at kidspreferred.com.