(March 2, 2026) – Maryland-based DAM LLC and its parent company Belgium-based DAM bv are pleased to announce that they have secured an ideal new U.S. distribution partner for their finely-crafted and hard-to-find Australian and European specialty brands. Beginning in Spring 2026, Bright Stripes LLC, based in Bloomfield, NJ, will expand its portfolio to become the exclusive distributor in the United States for four brands under the agreement.
The four brands are Viking Toys, Sam & Julia, Wheely Bug and Find That Hippo.
Bright Stripes and DAM share a long-standing relationship dating back to 2019, when both companies launched in the U.S. market. Frequently exhibiting side by side at trade shows, they have also shared sales management resources, worked with identical nationwide rep groups, and operated logistics and customer service from the same fulfillment center.
The transition of distribution from DAM LLC to Bright Stripes LLC ensures continuity and a seamless experience for retailers, sales teams, and brand owners alike. The European brand owners of Viking Toys, Sam & Julia, and Find That Hippo, as well as the Australian brand Wheely Bug, fully endorse this transition while continuing their existing distribution partnership with DAM bv across several European markets.
With Bright Stripes LLC’s strong market reach, this partnership will expand access to these distinctive, beautifully designed brands throughout the United States and further strengthen the brands’ presence in the specialty retail market.
The Bright Stripes team is thrilled to welcome these lovely high-quality brands into their catalog as each embody the spirit of tactile, open-ended imaginative play. These brands will complement Bright Stripes’ top-notch innovative arts and crafts kits, and all parties share a value for screen-free fun for kids.
For more information about DAM LLC, visit www.dam-toys.com, email customerservice@dam-llc.com, or call 833-895-3853.
For more information about Bright Stripes LLC, visit https://brightstripes.co/
Email orders@brightstripes.co, or call 888-873-8551.
About Bright Stripes
After working in the Toy & Children’s Product world for over 25 years combined, Sabre Mrkva and Eric von Stein started their dream company, Bright Stripes, in 2018. With a shared love of all things craft and DIY, they believe in the power of creative play to empower kids to create the world they want to live in. Sabre brings her 15+ years of experience of nuts & bolts kids’ product development and a strong business analysis to every decision and design choice. Eric studied Toy Design at FIT in NYC, where he learned the ins and outs of industrial design, childhood development and toy concepts, and has been working in toys for the past 13 years. A true toy super pair! They excel at transforming inspiration into market-ready, eye-catching product packaged in dynamic, trend- right graphics. Equally important to the founders is their charity partner, Art Feeds. Art Feeds equips schools and children’s organizations in the US and around the globe with resources to create spaces where children’s creativity and expression thrive. For more information and to see what’s fresh and new, visit their delightfully colorful website at https://www.brightstripes.co/.