Have you ever wondered whether toy industry awards are “worth it” for your toy or game company? Are they all “pay to play?” (Answer: no, they are not.) What kinds of companies and products are they particularly helpful for? KidStuff PR President Lisa Orman and HABA USA President Lea Culliton talk US and German toy awards and chat about the pros and cons of each one, how each can help a company and things to consider for each one in this People of Play Week Summit Session “Industry Awards: Important or Not?”.