Projects – Page 4 – KidStuff Public Relations

Ancientz is an original collectible IP created by Howard ‘Quiggly’ Chang, reimagining characters whose stories have inspired billions across thousands of years, now reborn as bold, sci-fi-inspired sculptural designs, built to expand across premium collectibles, mass-market toys, fashion, and media including animation, gaming, and film. Ancientz is the flagship property from Varner Studios — known for character-driven design and foundational work on Teenage Mutant Ninja Turtles and other iconic toy lines — now reborn as a creator and retailer of limited-edition art toys and character-driven collectibles. Varner Studios operates under Glorius Inc., a Los Angeles–based collectibles and art-toys company founded by Howard “Quiggly” Chang and Gloria Lee, which designs and delivers premium limited-run figures, art toys, and fan experiences combining collectible value, storytelling, and bold design.

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Press Releases

EXCLUSIVE ‘ANCIENTZ’ FIGURES FROM LEGENDARY TOY ARTIST COMING TO WALMART.COM FOR COLLECTORS 13+

Los Angeles, CA (October 8, 2026) – Toy collectors both young and old can be among the toughest customers to shop for, due to their unique and discerning tastes. But what if there were an entirely new collectible figure line,…

LEGENDARY TOY DESIGNER HOWARD “QUIGGLY” CHANG DEBUTING ‘ANCIENTZ’ TOY LINE AT SDCC BOOTH #5023

Los Angeles, CA (July 9, 2026) – Attendees at San Diego Comic Con this year are in for a treat as legendary toy designer and concept artist Howard “Quiggly” Chang is set to debut an all-new passion project – a…

MRS WORDSMITH OFFERS HELPFUL LESSONS TO U.S. YOUTH FOR AMERICA 250 ANNIVERSARY

British “Word Wizards” Gift American Families a Free Robust Learning Tool

Berkshire, UK (June 16, 2026) – The great American experiment has reached its 250^th year, and 250 years of history requires an extensive vocabulary to properly understand, digest and discuss such a long story. For American kids, learning their history can feel like a daunting task, but Mrs Wordsmith, the creators of word games and study guides designed to make English and vocab work fun, have launched a new study guide especially for America’s semiquincentennial (first lesson: that means 250^th anniversary!)

Packed full of study guides, strategies, and vocabulary words that help contextualize American history, culture and commerce, The Great American Story: 250 Years of America in 250 Words is a timely and convenient tool for educators and parents alike to improve their kids’ language ability for modern living in the United States. And now, for a limited time, this $50 educational tool for at-home use is offered as a free gift to American families by its British maker so children have a way to access and relate to the celebration of the signing of the U.S. Constitution. This fun and short explainer video gives an overview of the guide, how to download it, and the gift offer that expires on Labor Day, September 7^th (extended from the original July 15^th cutoff date!) At the end of the video is a QR code to the document’s landing page for a free order.

“America’s 250th is a once-in-a-generation moment, and without the right vocabulary, kids risk being bystanders,” said Pierre Lagrange, CEO of Mrs Wordsmith. “We created The Great American Story, a curation of 250 words celebrating 250 years in all areas of Americana history so my 6-year-old American daughter, Margaux, and her friends have the vocabulary to have a voice in the national conversation.”

Mrs Wordsmith was founded in 2015 by a mother driven by a simple but powerful vision: to create educational content that actually worked — and that her kids genuinely wanted to use. The company has since grown into a trusted source for games, guides and lesson plans the world over. As we know, forcing a child to learn dry subject matter is as effective as forcing a round peg in a square hole; it can be better to meet kids where they’re at, making the process fun and naturally engaging for them. Mrs Wordsmith study guide packs don’t just feature vocabulary words and helpful definitions, but entertaining and expressive illustrations to provide a fun secondary aid while learning new words. Mrs Wordsmith’s unique brand is accentuated by the visual stylings of Craig Kellman, character designer for the Madagascar animated movie series.

The Great American Story is a comprehensive, 538-page interactive PDF featuring 250 thoughtfully selected words grouped into helpful categories ranging from Learning, Togetherness & Belonging, Science & Discovery, American Art and many more. These categories help contextualize each word on their own and in relation to the other terms in the category to help kids better retain the ideas. Mrs Wordsmith uses science and evidence-based teaching tools to craft their study guides, including word maps with synonyms and word pairs to better build deep understanding, delineated daily and weekly lesson plan options to better tackle specific words or word groups, and ready-to-print activities for either individual students or entire groups of young learners.

The PDF features a helpful, interactive table of words separated by category to help easily navigate back to tricky words in case kids need a refresher on synonyms or definitions, and every word page asks students to use the word in a sentence of their own making. Just click on the word and instantly jump to its page! Everything from American musical genres to terms of government, activist movements, art, technology, economics and everything in-between, The Great American Story arrives just in time for kids to acquire a well-rounded understanding of their country in a complicated yet significant point in history.

To learn more about this special digital learning package for America’s 250^th anniversary, or any of Mrs Wordsmith’s other guides and games, visit the official website at https://mrswordsmith.com/. Help teach a new generation the full significance of the U.S.’s 250 years of history with Mrs Wordsmith!

About Mrs Wordsmith

Award-winning Mrs Wordsmith helps children and young adults learn phonics and acquire vocabulary — to become proficient, happy readers. From illustrated books and card games to Dungeons & Dragons-inspired video games, Mrs Wordsmith meets children and teachers where their attention is: tabletop card games, flip top books on a desk, video games.

Characters designed by the creator of Madagascar and a laugh-and-play-to-learn philosophy win the engagement battle, optimizing the delivery of pedagogy in and outside the classroom. Trusted by thousands of families and schools across the UK and the USA, because if you make learning irresistible, children progress, as a National Literacy Trust pilot confirmed: 50% vocabulary gains in just three months.

Mrs Wordsmith

Award-winning Mrs Wordsmith helps children and young adults learn phonics and acquire vocabulary — to become proficient, happy readers. From illustrated books and card games to Dungeons & Dragons-inspired video games, Mrs Wordsmith meets children and teachers where their attention is: tabletop card games, flip top books on a desk, video games.

Characters designed by the creator of Madagascar and a laugh-and-play-to-learn philosophy win the engagement battle, optimizing the delivery of pedagogy in and outside the classroom. Trusted by thousands of families and schools across the UK and the USA, because if you make learning irresistible, children progress, as a National Literacy Trust pilot confirmed: 50% vocabulary gains in just three months.

Press Releases

MRS WORDSMITH OFFERS HOLIDAY GIFT IDEAS FILLED WITH FUN AND PHONICS

Berkshire, UK (September 9, 2026) – Play is widely understood as a child’s “job”; it’s where they learn about themselves and the world through hands-on experience. School is also full of play, but it’s not always in session and let’s…

MRS WORDSMITH OFFERS HELPFUL LESSONS TO U.S. YOUTH FOR AMERICA 250 ANNIVERSARY

British “Word Wizards” Gift American Families a Free Robust Learning Tool Berkshire, UK (June 16, 2026) – The great American experiment has reached its 250th year, and 250 years of history requires an extensive vocabulary to properly understand, digest and…

MOOSH-MOOSH AQUA BRINGS PLUSH POWER TO SUMMERTIME WATER PLAY

Moosh-Moosh Aqua Plushies and Clipz Are Part Plush, Part Pool Toy, All Fun!

Simi Valley, CA (May 27, 2026) – We all see it this time of year: kids start the countdown until they can play in the backyard pool, head to the beach, or enjoy other water activities. They are just waiting for the water to warm up so they can jump straight in and officially welcome summer 2026. For kids with beloved plush pals and a yearning need for raucous water play, it’s always been an either-or situation – you can’t have both. That is, until now! Kid2Adult (K2A), home of the iconic Moosh-Moosh plush, is pleased to announce their latest innovation in the brand: Aqua Plushies and Aqua Plushies Clipz (retailing for $14.99 and $6.99 respectively, for ages 8+). Long gone are the days of plush that take forever to dry. Get to know K2A’s new water-friendly huggable plush, designed for water play on hot summer days and cuddles for bedtime. Bringing the best of both worlds together in one cute, cuddly plushie.

Moosh-Moosh Aqua Plushies bring the familiar softness of Moosh-Moosh but entirely fabricated out of water-safe materials. Both the exterior fast-drying cuddly mesh fabric and interior lightweight bead filling are designed to withstand repeated and extended dunks into water, making them the perfect playmate for the pool, the beach, or bathtime. They also allow these special Moosh-Moosh to always float! Measuring in at 4” x 6” x 8”, they’ll always be easy to spot, grab, toss or cuddle while playing in the water.

When dry, they’re light and soft as can be, making for a poolside lounge cuddle buddy, a mini plush pillow for an outdoor summer nap, or companion on any adventure fit for a normal plush pal. But soak them in water, and suddenly you have an ideal companion to play catch or toss in the air and make a splash as they plop back into the water. Dunk them, soak them, wring them out, Moosh-Moosh Aqua can be put through their watery paces and morph right back into shape! No need to leave your plush high and dry inside the house, now they can go with you to make the biggest cannonball splash of the season!

For some more on-the-go fun in the sun, there are Moosh-Moosh Aqua Plushies Clipz. Measuring in at a more compact 3” x 4” x 2” and featuring a handy bag clip, Moosh-Moosh Aqua Clipz make it easier than ever to bring the fun with you to any pool or beach destination. Perfect for fidgeting, pool time play or accessorizing while out and about, these Clipz offer even more options for fans who want to dip their toes into Moosh-Moosh Aqua Plushies.

Any fan of Moosh-Moosh will tell you that their wide cast of characters is what helps give the brand its special identity. Launching in Summer 2026, collectors should keep their eyes open for Bubblegum the Narwhal -bright pink and sweet like her namesake, Elle the Penguin, who lives to create the perfect ice cream flavor, or Drac the Dragon, taking a break from flying high to dive and explore the watery depths. Even more characters include the friendly shark trio Crush (gray), Dash (yellow) and Azul (blue), Handi Andi the Octopus who has a particular penchant for multitasking, Carrie the Corgi (because dogs love to swim too!), and Finster the Clownfish, a multitalented fish who loves trying out new hobbies.

Now that summer is here, keep your eyes out for the launch of Moosh-Moosh Aqua Plushies and Clipz online! For additional info on Moosh-Moosh Aqua and all things plush, visit https://K2ABrands.com/.

About K2A Brands

K2A Brands is the parent company of Moosh-Moosh. Based in Simi Valley, CA. It’s a dynamic company with over 40 years of experience delivering some of the most trending items on the market. With a keen eye on current trends, the company’s seasoned team swiftly turns insights into innovative, highly desired products. Balancing top-notch quality, creativity, and a deep understanding of consumer preferences, K2A Brands stands as a leader in bringing to life today’s most sought-after items.

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PLAYCOR BRINGS SOPHISTICATED BABY TOY SENSIBILITY TO SPECIALTY AT THIS YEAR’S ASTRA MARKETPLACE

The Toy Coach Booth #435 Will Showcase Astra Newcomer Playcor’s Full Catalog of Toys for Young Children and Babies Which Fit Into a Chic Decor

Austin, TX (May 22, 2026) – Toys for babies and kids are important for their development into imaginative, intelligent little people – but giving your children the world doesn’t have to mean giving up on a cohesive living space! These toys can be technicolor jumbles that clash with an aesthetically-minded and intentional home. But that’s where Playcor comes in, showcasing for the first time at Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in The Toy Coach’s Booth #435! An independent toy company founded by interior designer and mother Courtney Smithee, Playcor designs baby toys that will mesh with a sensibly designed living space, rather than clash.

When Courtney’s highly-refined design sensibilities clashed with the contemporary baby and toddler toy design of the modern age, she set out to create thoughtfully engineered toys for her little ones that would seamlessly blend in with a sophisticated living room palette. You’ll never believe these are kids toys from a glance, they fit right into sophisticated interior design spaces. And yet the jury is in – kids love them! Featuring more subtle design elements, muted, neutral colors and tons of play value for little ones, Playcor is on a mission to show fellow parents that there *are* baby toy alternatives that do mesh with their decor!

Everyone from parents to toy professionals who learn about Playcor toys instantly falls in love with their understated, soothing aesthetics and potent play value for kids. Neither looks nor play potential are sacrificed to the exclusion of the other, something that impressed parent testers at the National Parenting Product Awards (NAPPAs), who evaluated every Playcor product with glowing praise! Kids of the product evaluators took to Playcor instantly, with one reviewer writing, “I am truly impressed with these items. I really think these are beautiful décor items and interesting toys. My kids were playing with them as soon as we took them out of the box.” Other parent testers remarked, “I love these and will proudly display/use them around the house.” And “I love the beautiful designs!”

Meet the bowl that does it all and looks beautiful doing it! Crafted from 100% food-grade silicone, the Scalloped Rattle Bowl is safe for little mouths and soft enough for tiny hands. Hidden inside is a gentle rattle, inviting sensory play that blends seamlessly into your home. Sold separately or bundled in a set with the bowl, Playcor’s set of 3 unique Wooden Sensory Balls is made for little hands and growing minds. The first has a series of dimples to feel, the second spins at the top and bottom, and the third opens to reveal a hidden mirror inside. Thoughtfully designed, they encourage stacking, exploring, and sensory play while looking beautiful on a shelf or coffee table. These two products turned heads at the Mom’s Choice Awards; so much so that they awarded the Scalloped Rattle Bowl + Wooden Sensory Ball Set their Gold Award!

Playcor products blend in so well, influencer mom of child actor @just_paigem relayed a humorous anecdote of her experience with the toys in her home, an inadvertently glowing review! “ We walked in and Paige thought this was part of the décor. Then her baby cousin grabbed it and she goes, ‘wait is this a toy??’ I like that it’s simple… he just grabbed it and stayed busy, and it actually blends in. This might be the perfect gift for a chic mom!”

Crafted from durable linen fabric with elegant foiling, the Large Play and Display Book is a perfectly covert display piece that doubles as an interactive playset for your child. The book unfolds into a standing orientation, displaying an illustrated scene of a grassy field, plus over 20 magnetic set-pieces including characters, camping gear and more. Kids can make their own scenes, and pack up to an unassuming coffee table when playtime is on pause! Family Influencer @akira&arya had a lovely reception to the Play & Display book, writing in their review. “Akira had the best time playing with this. She was so curious, exploring every little detail and creating her own little stories. It looks like a chic coffee table book, but opens up into a fun magnetic camping scene where kids can build, imagine, and play for hours. I love how it encourages creativity, storytelling, and independent play, all while blending beautifully into our home.”

The Flashcard Faux Coffee Table Book is crafted from durable linen fabric with elegant foiling, making it a chic addition to any shelf or coffee table. Inside, it includes stationary flashcards with shapes and numbers and a hidden storage compartment for remotes, pens, or other small items. Functional, playful, and stylish — a piece your home and your child will love.

Crafted from 100% food-grade silicone, the 5 Chain Link Teether is gentle on tiny gums, easy to hold, and built to last. Its five stationary links invite tactile exploration and sensory play, while the smooth, silky finish feels comforting for babies and looks beautiful in your home. A teether designed to be enjoyed, displayed, and loved. Recommended for babies.

What looks like a set of beautiful coasters is designed for both play and function. Playcor’s Stack and Learn Coasters are made from 100% food-grade silicone, the Stacking Coasters protect surfaces while doubling as a hands-on learning toy. Each coaster features shapes and numbers for stacking, sorting, and early exploration. Soft, durable, and easy for little hands to hold, they combine learning, sensory play, and thoughtful design everyday coasters that inspire creativity. One NAPPA parent who loved the Coasters remarked, “The coasters are super functional. I like that the coasters have a high lip on them so any condensation that builds up doesn’t spill over. They look like a piece of art when stacked and because they are silicone, my son can throw them to his heart’s delight without risk of breaking anything.The silicone is food-grade so I won’t have to worry if they end up in my son’s mouth.”

Those in attendance at Astra interested in this novel approach to baby toys should swing by The Toy Coach’s Booth #435 to see all of the above in person! Holding Playcor toys in your hand really makes the difference. Learn more about Playcor in the meantime by visiting Playcor.com.

About Playcor

At Playcor, every piece is carefully crafted with durable materials, minimal yet charming color palettes, and thoughtful details, perfect for little hands to explore. We believe that when children engage with toys that encourage both curiosity and imagination, they learn to see the world in new ways. And when parents see these toys thoughtfully arranged on shelves or coffee tables, they feel a renewed sense of peace and pride in their home décor. Learn more at: Playcor.com.

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MASTER TOYS RETURNS TO ASTRA TO OFFER OVER 5 DECADES WORTH OF WISDOM AND KNOW-HOW

Specialty Retailers Interested in an Eclectic Collection of Product Backed by a Legacy Company with Major Chops Must Visit Master Toys at Booth #1806!

Vernon, CA (May 15, 2026) – What’s in a name? In this case, quite a lot! Master Toys, the 50+ year old company of toy experts is thrilled to return to Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in Booth 1806. Although this will be their 2^nd year at Astra, Master Toys has a long history of success in the toy industry – no one sticks around for this long without a keen eye and the wherewithal to adapt. Master Toys’ diverse range of products cover all kinds of consumer needs, from impulse buys to outdoor activity and even fidget/ sensory delights.

Sugar Squishie mania has swept the country by storm, and social media is ablaze with kids and kidults alike trying to get their hands on anything squishy; it can be tough for stores and distributors to keep up with the meteoric rise in demand! Master Toys is eager to show up to Astra this year with a promise of realistic deliverables and transparency for retailers, especially for specialty, who’s stock historically gets cut to accommodate massive, big box store orders. Specialty retail deserves security and trust too, and Master Toys has wisdom from 5 decades in the business to make sure orders are fulfilled and agreements are met! With longevity and trusted relationships forged over 5 decades, Master Toys is here to help retailers and will be transparent about their inventory and shipping status.

QUBE

DROP

DRIP

Speaking of the squish craze, Master Toys has plenty of offerings that are sure to satisfy eager customers hunting for their trendy, sensory, fidget fix, ready for shipping in early July. Among their core squish category are three primary contenders – QUBE, DROP and DRIP, which all come in 4 different colors – pink, purple, green and blue. As their names suggest, QUBE is a perfectly pliable, rounded cube translucent enough to see your hand while looking through it! Squish, stretch, manipulate and watch it slowly morph back into shape, the cube is an excellent choice for customers on the hunt for trendy squish toys. DROPs are oversized gumdrop-shaped squish toys with a bumpy exterior, offering a different sensory experience when compared to the QUBE. Feel how the surface changes in real time as you mold and stretch the DROP in your hands. DRIP introduces a teardrop shape and a ton of glitter inside! Feast your eyes on the gleaming sparkles within as you play.

Here’s some food for thought: occasionally, food can be played with! Master Toys’ Big Dill Squishy Pickle is a humorous take on squish toys. This quirky cucumber has a bumpy exterior indicative of most pickles, as well as a pair of eyes which is far less common! But if smooth is more your style, try the Slow Rise Butter. Resembling and smelling like an iconic stick of butter at a mere glance, surprise your friends by squishing it in front of their eyes and drink in their reaction as it slowly morphs back into shape!

Big fun comes in small packages indeed, especially with Master Toys’ World’s Tiniest toy line, with SKUs available now to order. Keep a copy of your favorite classic games in your pocket! The best part of World’s Tiniest is that these mini-fied objects still work like their 1:1 scale counterpart. A game of Tumble Tower is even more nail-biting at such a tiny scale! But don’t worry, Master Toys was thoughtful enough to include some tweezers for precision removal and stacking. Test your memory on the go with a World’s Tiniest Copy Cat Memory Game, just be sure to hold it close and don’t mis-input with your comparatively gigantic thumbs! Tiny Old Maid is here for game night when your group wants to mix things up, and you can carry on a conversation across the house playing two games at once with Small Talk – World’s Tiniest Walkie Talkies. And if you’re up for the ultimate challenge, brandish a pair of Micro Rays – World’s Smallest Space Blasters. Your target is even smaller now, good luck!

Master Toys’ Fluffy Putty is your all-in-one stop for fidget fun. Fluffy Putty is super light and airy, delightful to stretch, fold, mold and mash, all while retaining its aerated, light and unreal hand feel. Each capsule of Fluffy Putty includes two different mix-ins to bring the flexible fun to a new level: tiny confetti-style charms and a miniature animal friend. Customize your putty experience to make a fidgety experience that just right for you. New styles for 2026 include a Capybara Fluffy Putty (with tangerine slice confetti discs), Axolotl Fluffy Putty (with rainbow confetti discs), Unicorn Fluffy Putty (with rainbow balls) and 3 styles of Farm Fluffy Putty (Cow with sunflowers, Chicken with corn, and Pig with herbs).

Summer is practically here, it’s time to stock up on bubbles to populate your impulse aisle! Master Toys is writing orders now for Maxx Bubbles products in partnership with Sunny Days Entertainment, bubble masters in their own right. Maxx Bubbles 4 oz Bubble Wands come in 6 different colors and are perfect for party favors so you can have a wand for each partygoer and thus, maximum bubble chaos! The special elongated bubble wand allows for easy re-coating and mess-free storage. Meanwhile, 16 oz Bubble Bottles are perfect for long-term fun and re-use. Equipped with a double- loop bubble wand and plenty of fluid, be prepared for hours of entertainment, or save some fun across multiple days with the handy bottlecap seal. Master Toys also has offerings through their partnership with Horizon Group USA, available for perusal and order. These partnerships were forged with specialty in mind, offering top-quality play products and reliable infrastructure for stock and delivery.

Retailers in attendance at Astra are encouraged to come by booth #1806 to experience first-hand the professionalism of Master Toys and their hottest new offerings for 2026! For more information on Master Toys and their full product portfolio in the interim, visit https://www.mastertoysinc.com/.

About Master Toys

Master Toys and Novelties, Inc. has been a manufacturer and wholesaler of toys, dolls, impulse/trendy gift items, die-cast metal cars and so much more, celebrating its 50^th Anniversary in business just last year. With five decades of experience, Master Toys pride themselves on delivering high-quality, innovative products that bring joy to children, kidadults and collectors alike. They are dedicated to the specialty market, understanding the unique needs of independent retailers and specialty stores. Master Toys’ focus is on creating distinctive, trend-forward products that stand out in the marketplace, ensuring that their partners have access to items that captivate and delight their customers.

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OZ CREATIONS BRINGS EMPOWERING PLAY TO ASTRA WITH OLYMPIA® DOLL COLLECTION

Specialty Retailers Won’t Have to Venture to Mt. Olympus to Get a Look at Oz Creation’s Keystone Myth-Inspired Doll Line

St. Louis, MO (May 14, 2026) – Astra attendees should expect the presence of goddesses this year! Oz Creations, LLC, creator of the Olympia Doll Collection, is eager to show their core product line to specialty retailers and toy media at their first ever Astra Marketplace & Academy in Milwaukee June 5-8 at the Baird Convention Center in Booth 1831. Founder and CEO of Oz Creations, Jennifer Ozimkiewicz will be in attendance, representing the booth and enthusiastic to answer any questions about Olympia Dolls – straight from the source herself!

The Olympia Doll and Story Collection is where ancient myths meet modern play! Dive into the captivating stories of the world’s first super-heroines, brought to life from ancient legends. From goddesses with extraordinary powers to their legendary deeds, these tales of strength and bravery have been passed down through the ages. Inspired by a former corporate executive and mother to create meaningful toys for her daughter, Olympia Dolls are now the flagship toy of her independently owned business, Oz Creations. Explore their stories and inspire the girls in your life to discover their own unique talents and inner strengths. With each doll and its accompanying animals and accessories, imaginative play opens the door to endless possibilities. Your special girl will have fun reading her story and playing with her! This makes a great doll gift for those seeking educational and inspirational toys.

The Olympia Doll collection features three goddesses ($54.99 each):

Artemis – Greek goddess of the moon, animals, wilderness and the hunt
Athena – Greek goddess of wisdom, invention, strategy, and war
Venus – Roman goddess of love, beauty and creativity

Designed for girls 6-12 years old, Olympia Dolls are more than toys, they’re timeless tales reimagined for modern girls and boys. Rooted in global mythology, each doll comes with an inspiring story of a goddess who faced challenges with courage, wisdom, and heart. Through imaginative screen-free play, girls don’t just learn history – they see themselves in it, building confidence, creativity, and a sense of inner power. Each doll comes withrelevant accessories for each goddess, her animal, and an illustrated story card.

And the proof of these dolls’ power is in their accolades! Trusted voices in the toy sphere are lauding Olympia Dolls, like the National Parenting Product Awards (NAPPAs). One such NAPPA reviewer commented, “Definitely innovative. These aren’t just any dolls. They’re female superheroes! What better way to teach important values like bravery, creativity, and critical thinking than through imaginative play with these dolls.” Another parent reviewer added, “My daughter isn’t just playing, she’s learning that girls can be brave, smart, and compassionate. As the only girl in our family between two brothers, I love that she’s getting strong female dolls to play with.”

For women’s history month, Speech-Language Pathologist and CEO of Play On Words Erika Cardamone appeared on PHL17 TV to showcase Olympia Dolls after the collection won Play On Words’ PAL Award. During the special TV spot, Erika expanded on the profound significance of Olympia Dolls and the modern connection to ancient storytelling. “I love this [collection], because females have been at the center of our stories for centuries and really developing our culture – what better way to show that than with Greek mythology?”

Is it any wonder that moms recognize these dolls as nurturing toys for their children? The Mom’s Choice Awards® gave their Silver Award to the collection after careful evaluation. Comprised of real moms and toy experts, the Mom’s Choice Awards evaluates products and services created for children, families and educators. Their program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. “We are happy to award deserving products like the Olympia Doll Collection,” said Dawn Matheson, CEO, Mom’s Choice Awards. “Our panel of judges really felt this doll collection merited a place on our list of the best in family-friendly products that parents and educators can feel confident in using.”

Most importantly, Olympia Dolls are resonating with everyday kids and parents! When real families had a chance to play with an Olympia Doll, they embraced the toy, her story and the concept of the company. As Instagram influencer mom @brain.gift.kidz wrote after watching her son and daughter play with the Artemis doll, “In a world where our little girls are constantly learning who they are, toys like these matter. They don’t just play… they shape beliefs. Artemis teaches our girls to be bold, to trust themselves, and to stand strong in what they believe in, all while staying kind and respectful to the world around them. Because confidence starts young, and every girl deserves to feel powerful in her own story.’

Astra attendees should make sure to mark Booth 1831 as a must-stop destination during the conference June 5-8. For more information about Oz Creation and Olympia Dolls in the interim, visit https://www.olympiadoll.com/

About About Oz Creations®

Welcome to the Olympia Doll and Story Collection—where ancient legends inspire little heroines. Discover the world’s first super-heroines, reimagined from timeless, legendary myths. These goddesses, known for their incredible superpowers, heroic deeds, and wisdom, come to life through beautifully crafted dolls and empowering stories. Designed to spark creativity and confidence, the Olympia Doll Collection invites girls to explore their own strengths through imaginative, screen-free play with our dolls, stories, and accessories – which make great gifts for buyers looking for educational and meaningful toys. As a female-owned small business, our mission is to inspire and empower the next generation of girls. We’re proud to share this unique doll collection—and the stories that celebrate courage, resilience, and self-expression.

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Olympia Doll Collections

Welcome to the Olympia Doll and Story Collection—where ancient legends inspire little heroines. Discover the world’s first super-heroines, reimagined from timeless, legendary myths. These goddesses, known for their incredible superpowers, heroic deeds, and wisdom, come to life through beautifully crafted dolls and empowering stories. Designed to spark creativity and confidence, the Olympia Doll Collection invites girls to explore their own strengths through imaginative, screen-free play with our dolls, stories, and accessories – which make great gifts for buyers looking for educational and meaningful toys. As a female-owned small business, our mission is to inspire and empower the next generation of girls. We’re proud to share this unique doll collection—and the stories that celebrate courage, resilience, and self-expression.

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Press Releases

GIFT YOUNG GIRLS ENDLESS PLAYTIME AND POWER THIS HOLIDAY WITH THE OLYMPIA DOLL COLLECTION

These Divine Dolls Have Descended From Olympus Into Retail Stores Around the Country and Online, Just in Time for the Holidays! St. Louis, MO (July 14, 2026) – The holiday season is soon upon us, and our thoughts once again…

OZ CREATIONS BRINGS EMPOWERING PLAY TO ASTRA WITH OLYMPIA® DOLL COLLECTION

Specialty Retailers Won’t Have to Venture to Mt. Olympus to Get a Look at Oz Creation’s Keystone Myth-Inspired Doll Line St. Louis, MO (May 14, 2026) – Astra attendees should expect the presence of goddesses this year! Oz Creations, LLC,…

Master Toys & Novelties

Master Toys and Novelties, Inc. has been a manufacturer and wholesaler of toys, dolls, impulse/trendy gift items, die-cast metal cars and so much more, celebrating its 50^th Anniversary in business just last year. With five decades of experience, Master Toys pride themselves on delivering high-quality, innovative products that bring joy to children, kidadults and collectors alike. They are dedicated to the specialty market, understanding the unique needs of independent retailers and specialty stores. Master Toys’ focus is on creating distinctive, trend-forward products that stand out in the marketplace, ensuring that their partners have access to items that captivate and delight their customers.

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Press Releases

MASTER TOYS FULLY PREPARED TO SATISFY THE SQUISHY TOY CRAZE IN HOLIDAY 2026

Gift Hunters Looking High and Low for Toys that Satisfy a Squishy Fix Need Look No Further Than these Masters of the Craft Vernon, CA (August 19, 2026) – If you’ve been paying any attention to toy trends this year,…

MASTER TOYS RETURNS TO ASTRA TO OFFER OVER 5 DECADES WORTH OF WISDOM AND KNOW-HOW

Specialty Retailers Interested in an Eclectic Collection of Product Backed by a Legacy Company with Major Chops Must Visit Master Toys at Booth #1806! Vernon, CA (May 15, 2026) – What’s in a name? In this case, quite a lot!…

Playcor

At Playcor, every piece is carefully crafted with durable materials, minimal yet charming color palettes, and thoughtful details, perfect for little hands to explore. We believe that when children engage with toys that encourage both curiosity and imagination, they learn to see the world in new ways. And when parents see these toys thoughtfully arranged on shelves or coffee tables, they feel a renewed sense of peace and pride in their home décor. Learn more at: Playcor.com.

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Press Releases

PLAYCOR’S FIRST YEAR IN BUSINESS MARKED BY WINNING THE PRESTIGIOUS PARENTS 2026 BEST TOYS AWARDS

The Mom-Owned and Run Toy Business Has Also Earned Recognition from the NAPPA Awards, Mom’s Choice Awards, Women in Toys, and more! Austin, TX (October 7, 2026) – When an up-and-coming toy company is turning this many heads, it must…

PLAYCOR TOYS STAND OUT UNDER THE TREE, BUT BLEND PERFECTLY INTO A LIVING ROOM

Give the Gift of Enriching Playtime for Babies and a Cohesive Living Space for Parents, All at the Same Time! Austin, TX (July 29, 2026) – Fall and Winter babies are in for a treat this holiday season, as are…

PLAYCOR BRINGS SOPHISTICATED BABY TOY SENSIBILITY TO SPECIALTY AT THIS YEAR’S ASTRA MARKETPLACE

The Toy Coach Booth #435 Will Showcase Astra Newcomer Playcor’s Full Catalog of Toys for Young Children and Babies Which Fit Into a Chic Decor Austin, TX (May 22, 2026) – Toys for babies and kids are important for their…

BEVERLY HILLS TEDDY BEAR IS A ONE-STOP SHOP FOR SOFT OR SQUISHY SENSORY DELIGHT

Santa Clarita, CA (April 14, 2026) – Aficionados of the soft and sublime, your search is over; Beverly Hills Teddy Bear Company is the destination for plushy and squishy play of all kinds! With legacy brands like World’s Softest Plush and MushMeez under their umbrella, the company has developed even more options based on feedback and a very close eye on what’s popular in play. Pushing the envelope in trendy movements like slime, tactile plush play, collectibles, squishy toys and more, connoisseurs of cute will have just as much to enjoy this year from Beverly Hills Teddy Bear as will scholars of squish!

The 6-style launch MushMeez styles (Hot Dog, PB&J Sandwich, Hamburger, S’more, Cinnamon Bun and Donut) brought perfected taba-style squish fun to a wider audience in 2025. Thanks to the popularity and rousing success of the brand, which won accolades like the Mom’s Choice Gold Award, National Parenting Product Award (NAPPA) and PAL Award, Beverly Hills Teddy Bear is excited to introduce the latest sweet sensation in taba-style squishies, MushMeez: Sweet Friends ($10). As delicious as these look and smell, they’re so much better being squished and stretched in your hand! Each Sweet Friends pack comes with three mini tabas served on a stick like dango dumplings. In addition to the ways fans will be familiar with MushMeez: tactile, layered, super soft and slimy play – Sweet Friends introduce a new dimension of play, letting you squish, throw and stretch the mini tabas together or separately. Each set comes in different colors and shapes, so mix and match to make your ideal sweet toy treat! And just like standard MushMeez, just rinse with warm water and a smidge of soap to clean them up, good as new! Look out for two launch styles: Strawberry and Chocolate!

But MushMeez has another surprise for this year, a swimmingly satisfying stim toy that can be taken on-the-go: MushMeez Water Pets ($8)! Folks who love slime-style fidgeting can have a worry-free experience thanks to these smartly engineered pocket toys. Designed to resemble a goldfish swimming in a water-filled plastic bag, Water Pets contain ASMR style water slime action in a sealed container, allowing for endless hours stress-free squeezing, squashing and swooshing. Each time you squish, the wide-eyed fish inside swims to and fro! These fishy friends come in 5 different color styles and include a bag clip to take their mess-free fun with you wherever you go. Even some adults have been spotted in Manhattan wearing these on their designer bags and backpacks!

Beverly Hills Teddy Bear’s World’s Softest Plush line absolutely lives up to the name with unmatched softness and a wide diversity of plush pals, which is why the line won six awards in 2025, including PAL Award, PAL Top 10 Infant Award, NAPPA and Mom’s Choice Gold Award. This series of plush comes in all shapes and across a huge menagerie of animal buddies, but the Large Lushee 16” Frody the French Bulldog ($30) is a perfect picture of what makes the World’s Softest Plush brand special. Truly man’s best friend, the prestigious Oppenheim Toy Portfolio certainly agreed when they awarded Frody and his bestie Bri-Bri the Bunny its highest honor, the Platinum Award! Charming as can be on the surface, it’s the little details that really count. Featuring dreamily soft lush-tec fabric for maximum snuggle factor, Lushees have endearing dome eyes for tons of sweet personality and weighted hands, feet and bottoms for hugs and easy sitting display. Frody has distinguished white fur with bold black spots, a look that will instantly charm you on sight!

Any World’s Softest Plush is tender to the touch, but the brand-new line 10” Feathers style plush ($16) truly feel lighter than air. Feathers are soft as a dream, and each Feathers plushie is a whisper of comfort, crafted with the gentlest touch of the most unique “feather” inspired plush fabric. Each Feathers friend has long, plush feathers that mimic the real thing to caress and run your fingers through, plus a plush, dense base for a little extra weight in your hand and more balance for display. A perfect medium size plush pal, Feathers from World’s Softest Plush are ideal for plush collectors who prefer a wilder look!

Is it a giraffe or is it a duck? Yes, lol! Duckees ($13) bring the charm of World’s Softest Plush to a smaller scale and with a quirky twist. These adorable combinations of animals surely won’t run “afowl” of any admirer of all things soft and cute. Each cuddly Duckee plush has a super-soft, lush exterior, an interior filled with small pellets for a satisfying weight and hand-feel, plus their own personality and lore. Tundee the Giraffe Duckee loves playing tag and of course, eating salad like all herbivorous giraffe-ducks do! Tundee even has unmistakable giraffe spots and ossicones (fun fact: those are “giraffe horns”)! At 7” in size, and 12 styles to collect, Duckees are ideal for small cuddles during playtime, naps, or bringing warm comfort with you on-the-go. And watch for Duckee Clippees designs coming up!

New for 2026 comes a surprise equal parts sweet and adorable. Squish Berries ($10) are quintessential sensory, soft, and squishy fun experiences – all in one! Like colorful slices of Swiss rolls come to life, Squish Berries will instantly win you over with their kawaii faces, fuzzy tails and delectable decoration. Cupped perfectly in your hand, you can gently caress them to feel their tender softness on the surface or squish them to detect the satisfying sugar-maltose marshmallow-goo filling. This combination of sturdily stitched and embroidered plush exterior plus pliable squishy interior creates the ultimate in slow-rise squish play!

All this variety and much, much more can be found on Beverly Hills Teddy Bear’s official website https://stuffedanimals.com/collections and Amazon.com. Dive into their wonderful world of plush and squish fun!

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush and trend manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new, engaging and diverse products that bring joy to children and collectors alike.

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K2A Brands

K2A Brands is the parent company of Moosh-Moosh. Based in Simi Valley, CA. It’s a dynamic company with over 40 years of experience delivering some of the most trending items on the market. With a keen eye on current trends, the company’s seasoned team swiftly turns insights into innovative, highly desired products. Balancing top-notch quality, creativity, and a deep understanding of consumer preferences, K2A Brands stands as a leader in bringing to life today’s most sought-after items.

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Press Releases

MOOSH-MOOSH AQUA BRINGS PLUSH POWER TO SUMMERTIME WATER PLAY

Moosh-Moosh Aqua Plushies and Clipz Are Part Plush, Part Pool Toy, All Fun! Simi Valley, CA (May 27, 2026) – We all see it this time of year: kids start the countdown until they can play in the backyard pool,…

K2A BRANDS OFFERS A GLIMPSE OF UPCOMING 2026 WHIMSY AT TOY FAIR BOOTH #6742

Simi Valley, CA (February 11, 2026) – In order to keep up in the ever-shifting toy landscape, one must always keep their fingers on the pulse of culture but simultaneously keep a healthy dose of invention and creativity. Few can…

MEET JASEY’S TOY CHEST: FRESH, JOYFUL WOODEN TOYS BUILT WITH PURPOSE

Westport, CT (April 6, 2026) – What could be more important to a child than imaginative play? Modern toys are feature rich, no doubt – but sometimes bells and whistles can take center stage over fundamental design. Does it need to charge to be played with? Does it really need an app? How much thought has been put into the toy as a play object, rather than simply a conduit for new and shiny features? There will always be a need for companies with big ideas and a grounded philosophy of fostering analog, imaginative play. Jasey’s Toy Chest brings the joy of classic, imaginative play back to households with thoughtfully designed wooden toys that are developmentally rich and joyful, while centering on educational play and fun. And with Mental Health Awareness Month on the horizon in May, there’s no better time to give Jasey’s Toy Chest a chance!

Jasey’s Toy Chest made their debut at Toy Fair 2026 with a spacious booth to accommodate a wide range of high-quality, responsibly sourced wooden toys, all made from FSC®-certified materials. The assortment includes everything from pretend play sets to learning puzzles for ages 1 through 5. Founders Brian and Lauren Bernstein were thrilled to meet fellow industry insiders, toy media and more to help spread the word about Jasey’s Toy Chest and their vital mission. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.

Youth mental health advocacy is at the heart of the Jasey’s Toy Chest identity. Their toys are created in collaboration with Early Learning Centre (ELC), a trusted British preschool brand with over 50 years of heritage encouraging learning through play. The company also partners with The Jed Foundation (JED) to protect emotional health and prevent suicide for teens and young adults nationwide. Jasey’s Toy Chest is honored to be The Kids Mental Health Foundation’s (KMHF) Corporate Collective partner in the preschool and early childhood toy category. Working together with clinical experts at The Kids Mental Health Foundation, they develop play tools and resources that complement their toys.

Promoting healthy social, emotional and mental development, Jasey’s Toy Chest toys are designed from the ground up to foster pretend play and imaginative exploration for young children during tender, formative years – all while being affordable for the average household budget. With 89% of products priced under $30, Jasey’s Toy Chest makes quality developmental toys accessible to families while supporting a meaningful mission.

Magnetic Mix & Match People | Ages 2 + | $19.99 | – Teach your child early that they can be anyone they want when they grow up! Mix, match and imagine with wooden everyday heroes that click together with hidden magnets for creative play. The separate head and body pieces let kids invent their own characters and create stories through imaginative play. Characters include a firefighter, chef, astronaut, doctor and police officer. These friendly faces and colorfully decorated characters welcome kids into pretend play naturally!

Wooden Sparkling Smile Dentist Kit | Ages 3+ | $29.99 | – Dental visits can be intimidating for little ones. Introduce the concept of oral care to children while taking the fear out of dentist visits with this play set! Each wooden dental tool features real functionality: the included dental mirror has an actual mirror, the syringe presses in, and the pretend toothpaste tube has a removable lid. Kids can practice extractions and cleanings using the wooden mouth base, which has 8 removable teeth, and the full set of wooden tools that includes a toothbrush, a pair of tweezers, and a play drill. This 11-piece set also includes a teeth cleaning diagram card and a soft carrying bag designed for effortless portability!

Cruisin’ Crocodile Wooden Pull Toy | Ages 12 months + | $24.99 | – This wigglin’ crocodilian follows you wherever you go! Meet your new favorite walking buddy with this friendly green crocodile that zigzags and wiggles with every step. Lightweight with a rope easy for little ones to grasp, this crocodile is the perfect companion for toddlers who are just finding their feet. As kids pull their new friend along, the crocodile’s tail wags, and the chunky wheels roll smoothly across the floor. Every step builds gross motor skills, coordination, and confidence.

Wooden Shape & Animal Blocks | Ages 12 months + | $29.99 | – Take note: this is not your average block set! Inside this set, you’ll find blocks with a jingle bell, a rattle, and colorful beads that add a whole new sensory layer to playtime. Shake the rattle, roll the cylinders along the floor, or build a tower and knock it all down. Top your tower with the elephant, giraffe, and lion to create stories with your cute animal friends. Every block has graphics on both sides, giving kids even more to look at and talk about as they play.

Wooden Magnetic Fishing Puzzle | Ages 3 + | $16.99 | – Gone fishing! Children ages 3 and up can catch 10 colorful wooden sea friends with the magnetic fishing rod, then place each one back where it belongs. The vibrant, illustrated puzzle board features a beautiful underwater seascape and decorated artwork to help kids identify where each sea critter belongs. This set includes all sorts of marine life – 2 fish, a shark, octopus, clam, turtle, crab, jellyfish, whale, and starfish – all illustrated in a colorful and friendly style, inviting young kiddos to work on mindfulness and hand-eye coordination.

Wooden Pets Puzzle & Play Pieces | Ages 12 months + | $14.99 | – Eight pet friends are waiting to find their spots in this colorful living room scene! Match each chunky piece to the board, then lift them out and let the storytelling begin. The pieces stand on their own, so the fun doesn’t stop when the puzzle is solved. A cat, rabbit, hamster, parrot, fish, turtle, and 2 dogs are all chunky, smooth, and sized just right for little hands.

To see the full spread of diverse toys from Jasey’s Toy Chest in advance of Mental Health Awareness Month in May, and to learn more about their core mission, visit https://www.jaseystoychest.com/. The Jasey’s Toy Chest website also offers strategies and activities to help support a child’s emotional and mental health development, developed in partnership with experts from The Kids Mental Health Foundation. Bring the wonder back to playtime with Jasey’s Toy Chest!

About Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health, a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

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BEVERLY HILLS TEDDY BEAR COMPANY UNVEILS FULL PLUSH & TREND PLATFORM AT TOY FAIR WITH WORLD’S SOFTEST PLUSH™, MUSH MEEZ™, SQUISH BERRIES™, SHIMMERS™, FLUFFEES™

Custom & Licensed Programs Will Also be Showcased Beverly Hills Teddy Bear Co. Will Show Plushies, Innovative Trends and Licensed Goods

Santa Clarita, CA (January 29, 2026) – Beverly Hills Teddy Bear (BHTB) Company will showcase its complete, multi-tier plush platform at its Toy Fair Booth 2565 in New York, highlighting a curated ecosystem of heritage plush, trend-driven brands and programs, custom development, and licensed programs designed to serve today’s fast-moving global retail environment. The full platform was already met with rave reviews by retailers at the Dallas, Atlanta, and Las Vegas Gift Markets early this year.

With decades of manufacturing expertise and proven retail execution, the company delivers a heritage of plush and trend solutions across specialty, mass, grocery, seasonal, and international channels.

Custom & Licensed Programs

Beverly Hills Teddy Bear Company provides full-service plush development, including concept design, sampling, packaging systems, compliance, and global production. Licensed programs support entertainment and lifestyle brands with retail-ready collections and scalable packaging solutions.

“Our strategy is to be a plush and trend partner, not just a vendor,” said David Socha, president and founder of BHTB. “Whether it’s World’s Softest Plush™, a fast-moving trend line like the all-new Feathers or Shimmers lines, or innovative pop-culture products like MushMeez Taba Squishies, or a private-label or licensed program, we help retailers build profitable, scalable plush programs.”

Serving mass, specialty, grocery, and international retailers, the company combines trend insight, speed-to-market capabilities, and global sourcing to deliver programs that balance brand appeal and margin performance.

(Left to right: Shimmers, Feathers, Fluffees)

Beloved Brands, Softly Reimagined

The company’s licensed collections bring recognizable entertainment and lifestyle names into a world of premium plush, pairing faithful character design with signature softness and elevated presentation.

“Our vision is to make plush part of how people express care, joy, and personal style,” Socha said. “From World’s Softest Plush™ to the playful personality of Squish Berries™ and Chunka Dunkas™, every collection is designed to live beautifully in both homes and hearts.”

Compounding on the ASMR Trend

Leading with new products in the successful MushMeez Taba Squishies line, BHTB will roll out multiple lines in the compound category, meeting the demands of retailers who continue to see strong sales.

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush and trend manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new, engaging and diverse products that bring joy to children and collectors alike.

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K2A BRANDS OFFERS A GLIMPSE OF UPCOMING 2026 WHIMSY AT TOY FAIR BOOTH #6742

Simi Valley, CA (February 11, 2026) – In order to keep up in the ever-shifting toy landscape, one must always keep their fingers on the pulse of culture but simultaneously keep a healthy dose of invention and creativity. Few can ride this delicate balance like K2A Brands, parent company of the beloved plush line Moosh-Moosh. Through close observation of trends, K2A Brands has brought highly successful plush brands to the retail market with expediency. The company is eager to exchange ideas and show off a sneak peek of their own 2026 offerings at New York Toy Fair Booth #6742.

Fans of Moosh-Moosh plush will be delighted to know, K2A Brands has new offerings blooming in Spring 2026. Moosh-Moosh Hatchlings ($14.99, Ages 8+) bring a fun new theme to Moosh-Moosh that’s ready to break off its shell. Just in time for Easter season, these springtime-themed plush offer stylized animals and super colorful patterns in equal measure. Hatchling pals are designed to look like they’re hatching out of decorated eggs, a sweet and colorful celebration of when nature blooms anew. Launch characters will include Dot the Ladybug, Vee the Bee, and Bitty the Bunny, all mascots of spring in their own right!

And when mother nature decides to turn up the heat, Moosh-Moosh has some companions planned that will help you stay cool in the pool. Moosh-Moosh Aqua Pool Plush ($14.99. Ages 8+) bring the familiar softness of Moosh-Moosh but crafted from water-safe materials. Both the interior and exterior materials are designed to withstand repeated and extended dunks into water, making them the perfect playmate for pool or bathtime. Nautical buddies Crush the Shark, Bubblegum the Narwhal and Elle the penguin will all be launching in Summer 2026!

No one can say that K2A Brands doesn’t have a sense of humor. A reinvention of a classic prank in plush form is just the kind of inspired thinking that makes toys fun and fresh. Tootz ($7.99, 7+) are just that – innocent at a glance but hiding a mischievous surprise within. Squeeze these soft and fuzzy critters and be “rewarded” with an unmistakable sound of flatulence! You’ve never seen whoopie cushions like these before. For a dose of more melodic sound, Qwackups ($9.99, 7+) have you covered. Cute and compact, Qwackups feature expressive faces and colorful detailing. Want to hear a birthday tune? Just give the little slice of birthday cake a squeeze and you’ll receive a music present. Qwackups aren’t just filled with plushy fluff, they’ve got tunes too! Watch for both Qwackups and Tootz in late Summer 2026, with seasonal-themed surprises in store for Holiday 2026.

Plush collectors are a discerning crowd; tactility and suppleness are not equal among all brands and manufacturers. K2A Brands knows this and thus offers plush people a premium quality experience in Teddyville ($24.99-$29.99) Teddyville offers plush pals made from sturdy, quality materials that will stand the test of time if given love and care. Featuring super-soft, fuzzy exteriors, clean embroidery for facial details and filled with beads for a soft feel, the luxury line Teddyville is sure to please plush perfectionists. Summer 2026 launch characters include Crumble the Capybara, Peanut the Pug, Corey the Corgi, and Bandit the Fox.

For the full fuzzy experience, come visit K2A Brands at booth #6742 this Toy Fair. For more information on operations, branding, distribution and more, visit https://K2ABrands.com/.

About K2A Brands

K2A Brands is the parent company of Moosh-Moosh. Based in Simi Valley, CA. It’s a dynamic company with over 40 years of experience delivering some of the most trending items on the market. With a keen eye on current trends, the company’s seasoned team swiftly turns insights into innovative, highly desired products. Balancing top-notch quality, creativity, and a deep understanding of consumer preferences, K2A Brands stands as a leader in bringing to life today’s most sought-after items.

MISSION-FOCUSED COMPANY JASEY’S TOY CHEST EAGER TO MAKE TOY FAIR DEBUT AT BOOTH #6404

Westport, CT (January 5, 2026) – Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s Toy Chest, founded and run by spouses of 35 years Brian and Lauren Bernstein. Together, they bring a lifetime of love, creativity, and resilience to this endeavor. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.

Launching in February 2026 with 47 products made from FSC^®-certified materials, Jasey’s Toy Chest offers beautifully designed developmental toys for children ages 1-5, including wooden puzzles, blocks, pretend play sets, and trains. With 89% of products priced under $30, Jasey’s makes quality developmental toys accessible to families while supporting a meaningful mission. Jasey’s toys are created in collaboration with Early Learning Centre (ELC), a trusted British preschool brand with over 50 years of heritage encouraging learning through play. The company will make its debut at Toy Fair 2026 in Booth #6404.

At Jasey’s Toy Chest, youth mental health advocacy is foundational – not a campaign. Jasey’s is honored to be The Kids Mental Health Foundation’s Corporate Collective partner in the preschool and early childhood toy category. Jasey’s Toy Chest is working with the clinical experts at The Kids Mental Health Foundation to develop play tools and resources that complement our toys. The company also partners with The Jed Foundation (JED) to protect emotional health and prevent suicide for teens and young adults nationwide.

“As a parent of two kids in the early childhood stage, I am beyond thrilled about the partnership between Jasey’s Toy Chest and The Kids Mental Health Foundation,” said Dr. Ariana Hoet, executive clinical director of The Kids Mental Health Foundation and pediatric psychologist at Nationwide Children’s Hospital. “Parenting can be overwhelming for parents and caregivers. We look forward to working with Jasey’s to provide educational resources that help turn play into moments of emotional growth and connection, which are so important to kids’ mental health. This partnership continues to help our mission to build a world where mental health is a vital part of every child’s upbringing.”

Brian brings over 21 years of toy industry leadership from Melissa & Doug, where he helped grow the company from a small family startup into a global brand and forged strategic partnerships with retailers across virtually every channel. Lauren, a classical piano teacher for over 30 years, brings a deep understanding of child development and lived experience navigating mental health challenges with her own family.

Jasey’s Toy Chest has developed a wide array of responsibly sourced, primarily wooden toys and wooden puzzles across key categories. Every product supports fine motor skills, hand-eye coordination, problem-solving, or social-emotional learning through a screen-free experience.

Here is a sampling from each category:

Toddler Activity Toys: On-the-Go Wooden Workbench| Ages 12+ Months | $89.99| – Imagine an activity workbench that grows with your child! This awesome set is two toys in one: a sturdy walker for kiddos 12 months and older taking their first steps, and then when they’re 2+ years old, a standalone activity workbench! Each sturdy wooden tool has realistic functionality, from screwdrivers that fit into matching screws, to a functioning vise, hook-and-loop fabric for realistic sawing action and a real chalkboard surface. There’s even a clock face with movable hands to help teach children how to tell time. This 23-piece set contains so much play value: shape sorting, hammer tapping, gear turning, bead counting, pretend sawing — and best of all, tools store in color-coded holes, with a storage tray below for everything else.

Pretend Play: Wooden Sparkling Smile Dentist Kit | Ages 3+ | $29.99 | – Dental visits can be intimidating for little ones. Introduce the concept of oral care to children while taking the fear out of dentist visits with this play set! Each wooden dental tool features real functionality: the included dental mirror has an actual mirror, the syringe actually presses in, and the pretend toothpaste tube has a removable lid. Kids can practice extractions and cleanings using the wooden mouth base, which has 8 removable teeth, and the full set of wooden tools that includes a toothbrush, tongs, plaque scraper, and teeth cleaning diagram card. Featuring wooden components which are FSC^®-certified, this 11-piece set also includes a diagram card and a fabric carrying case designed for effortless portability!

Learning & Educational: 4-in-1 Learn & Play Pack | Ages 4+ | $19.99 | – If you’re looking for the perfect all-around prep toy to get your child ready for pre-school, look no further! This set includes four complete activities made of extra sturdy cardboard designed for repeat use that won’t bend: alphabet photo/word puzzle cards, a tie-your-shoe board, double-sided number and animal picture dominoes, and a teaching clock. Real-feeling shoelaces adorn a shoe-shaped board with hook-and-loop backing that fastens over a child’s shoe or sock, making this transferable life skill that much easier to learn. Use the double-sided dominoes to match colors, match objects, and as a counting tool! Real-life photos adorn these alphabet cards with objects that correspond to each letter, making them perfect for early readers. Store it all in a pizza-style box equipped with a rope handle for simple storage and gifting.

Cardboard Puzzles: Dinosaur Floor Puzzle | Ages 3+ | $16.99 | – This jumbo 48-piece puzzle is big, bright, and built for little hands. Pieces are extra-large, durable and chunky for easy gripping and long-time use. The fun extends learning beyond puzzle time with a dinosaur fact sheet, filled with illustrations that directly match the puzzle artwork. It shows where each dinosaur lived, what they ate, a fun fact, and phonetic pronunciation guides to help youngsters learn how to say those tricky names, all written at a 3-year-old level. Parents can feel the quality for themselves before they buy with a try-it-yourself puzzle piece looped on the carrying rope featured on the box. The completed puzzle is approximately 2 feet tall and 3 feet wide.

Wooden Puzzles: Wooden Shapes Easy-Grasp Peg Puzzle | Ages 18+ Months | $17.99 | – For those who are brand new to the very concept of puzzles, check out this peg puzzle fully designed for beginners! Chunky easy-grasp pegs support each shape, designed specifically for developing fine motor skills in toddlers. Each shape matches to a colorful and cute illustrated background: sun, clouds and rainbow (plus a hidden mirror under the triangle for a fun peek-a-boo surprise!). This bright and sturdy peg puzzle teaches four basic shapes: circle, square, triangle, star, all with labeled names.

Blocks, Building & Construction: Wooden Shape & Animal Blocks | Ages 12+ Months | $29.99 | – Take note: this is not your average block set – these blocks do things! This set of blocks incorporates a multi-sensory experience: different blocks have a rattle, a jingling bell, and colorful beads! This 15-piece set features unique pieces with adorable animal characters and patterns – decorated on every side. Squares, circles, triangles and arches – all blocks are chunky and easy to grasp for little hands. The variety of shape and sensory features encourages explorative and experimental play!

Trains & Vehicles: Animal Friends Wooden Stacking Train | Ages 12+ Months | $29.99 | – Animals and trains, what more could a kid want in their toy set? This classic toy train is reimagined with clever critter details! Cute animal characters and colorful patterns adorn this rolling toy train, setting it apart from the typical solid-color blocks most stacking trains offer. This 16-piece set includes 3 train cars and 13 colorful stacking blocks in a variety of shapes, featuring 3 adorable animal characters. These connectable cars have a safety-first design – the pegs that connect the cars are bendable and will flex rather than poke if a child were to fall on them. A built-in mirror on one of the train cars adds peek-a-boo fun. Connect the cars in any order and chug-a-chug-a forward with push-along play!

This is just a sampling of what will debut with the launch of Jasey’s Toy Chest! To learn more, visit them in-person at New York Toy Fair booth #6404 or visit https://www.jaseystoychest.com. On its website, the company will share helpful activities and ways to support a child’s emotional and mental health development, with content developed in partnership with KMHF experts. The family at Jasey’s Toy Chest is committed to helping families navigate their children’s early years with resources and support.

About Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health – a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

About The Kids Mental Health Foundation (KMHF)

The Kids Mental Health Foundation is the leading organization promoting mental health for children in the United States, committed to building a world where mental health is a vital part of the upbringing of every child. The Kids Mental Health Foundation’s mission is to provide free, expert-created resources so everyone can understand and promote mental health for children. It was created by Nationwide Children’s Hospital, home to one of the largest pediatric behavioral health departments in the country. kidsmentalhealthfoundation.org

About The Jed Foundation (JED)

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools, colleges, school districts, and youth-serving community-based organizations to strengthen their mental health, substance misuse, and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health. jedfoundation.org

About Early Learning Centre (ELC)

Early Learning Centre (ELC), established in the UK in 1974, is a trusted early years toy specialist dedicated to inspiring learning through play. Acquired by TEAL Group Holdings in 2019, ELC toys have been proven and loved across the UK, Europe, North America, Australia, the Middle East and Asia. ELC products are created by Addo Play Ltd, the manufacturing company of TEAL Group Holdings and global expert in product development and sourcing. ELC.co.uk

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Jasey’s Toy Chest

At Jasey’s Toy Chest, we believe in the power of magical moments – the kind that blossom through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and immense joy. His toy chest was a daily treasure hunt – every morning, he’d pull out blocks, puzzles, musical instruments, costumes, and dinosaurs, creating magical worlds of his own making. Our toys are a tribute to those memories and to the simple, magical moments that shape childhood. We’re also committed to supporting youth mental health – a cause deeply personal to our family. Drawing on decades of toy-industry experience, we craft toys designed to build skills, nurture confidence, encourage connection, and create lasting memories.

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Press Releases

FAMILY BUSINESS JASEY’S TOY CHEST WINS 11 PRESTIGIOUS AWARDS IN ITS INAUGURAL YEAR

WESTPORT, Conn. (October 14, 2026) –Jasey’s Toy Chest, the family-owned and run toy company dedicated to bettering childhood mental health and development, is touched to have earned 11 highly coveted national awards since they made their industry debut mere months…

FOUR JASEY’S TOY CHEST TOYS SELECTED AS PARENTS 2026 BEST TOYS AWARDS WINNERS

WESTPORT, Conn. (October 7, 2026). Jasey’s Toy Chest, the family-founded maker of wooden toys for young children, announced today that four of its toys have been named winners in the Parents 2026 Best Toys Awards. The winners span the brand’s…

JASEY’S TOY CHEST ON-THE-GO WOODEN WORKBENCH SELECTED AS A GOOD HOUSEKEEPING 2026 TOY AWARDS WINNER

Westport, CT (October 1, 2026) – Jasey’s Toy Chest, the family-founded maker of wooden toys for young children, announced today that its On-the-Go Wooden Workbench has been named a winner in Good Housekeeping’s 2026 Toy Awards within the Baby &…

SCREEN-FREE HOLIDAY GIFTS WITH HEART: JASEY’S TOY CHEST FOR TODDLERS AND PRESCHOOLERS

Westport, CT (September 16, 2026) – As the holiday season approaches and caring gift-givers search for safe, quality toys that spark imagination and important early skills, there’s no better time to discover Jasey’s Toy Chest. Founded and run by Brian…

MEET JASEY’S TOY CHEST: FRESH, JOYFUL WOODEN TOYS BUILT WITH PURPOSE

Westport, CT (April 6, 2026) – What could be more important to a child than imaginative play? Modern toys are feature rich, no doubt – but sometimes bells and whistles can take center stage over fundamental design. Does it need…

MISSION-FOCUSED COMPANY JASEY’S TOY CHEST EAGER TO MAKE TOY FAIR DEBUT AT BOOTH #6404

Westport, CT (January 5, 2026) – Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s…

WORLD’S SOFTEST PLUSH WANTS TO SHARE THEIR LEGACY OF SOFTNESS WITH PLUSH ENTHUSIASTS OF ALL AGES

Beverly Hills Teddy Bear Co. Encourages Everyone to Enjoy Their World’s Softest Plush, from Kids to Adults and Everyone In be-Tween.

Santa Clarita, CA (November 13, 2025) – Try as you might, it’s impossible to think of a more timeless and quintessential companion than a plushie. The elegance lies in its surprising combination of simplicity and versatility. It can be a hugging buddy, a guardian to calm kiddos during bedtime, a playmate in the realm of imagination, or even a beautiful display piece for adults who are in touch with their inner child or who just need that moment of bliss while hugging the softest cutie pie ever. Well-treated plush can even cycle through companionship partners and achieve heirloom status for generations. Their appeal is broad as can be!

The design wizards at Beverly Hills Teddy Bear Co. are masters of the craft, and through their World’s Softest Plush line, they want to share the joy of plushie happiness with everyone. Crafted with exceptional high-density plush fur, World’s Softest Plush redefine softness and set a new standard in cuddly companions. True to the name, these plush will charm anyone in the world. A higher echelon of quality, World’s Softest Plush offer soul-soothing softness for any who crave it.

The judges at Mom’s Choice Awards agree that these plushies are the best of the best. World’s Softest Plush just won the Gold Award for excellence in design, feel and value. The plushies were also recognized by the PAL Awards, which said “The World’s Softest Plush Spots Piggy Lushee is an irresistibly cuddly companion and a comforting tool for sensory exploration, language development, and emotional growth. With its luxuriously soft texture and floppy, huggable body, this plush pig offers children a soothing sensory experience that can help promote calm, focus, and self-regulation.”

Each plush creation is infused with love, ready to become your trusted confidant. The irresistible softness beckons warm embraces, providing comfort like no other. World’s Softest Plush are toys built with quality in mind; they’re crafted to stand the test of time and offer a companion for a lifetime of memories. Embrace the comfort, variety, and style that World’s Softest Plush bring into your life – it’s a world of softness waiting to be explored. And whether you’re a kid, teen or kidult, World’s Softest will charm you like no other plush brand thanks to their especially dense fuzziness that’s as soft as a cloud. World’s Softest Plush show that true luxury is not loud, it’s soft.

World’s Softest Plus – Doggie

World’s Softest Plus – Karing Kitten

Portable plush make perfect pals on everyday adventures, and World’s Softest 10 Inch Plush are just the animals for the role! These smaller plushies make for the perfect, ultra-soft keepsakes. Experience the pinnacle of plushness on-the-go, a testament to innovation and comfort. Their smaller size makes them advantageous for packing in bags for trips or toting around town without too much bulk. They also feature weighted bottoms so they’re easy to sit and display on a shelf, desk or bed. And whether you’re a cat or a dog person, young or old, there’s a soft and fuzzy friend for you. Cats are known for being aloof, but Karing Kitten ($14.99) can give you all the attention you desire. The snowy white fur makes this brilliantly-coated friend as soothing as it is soft. Man’s best friend has been perfectly plush-ified too with Duds Doggie ($14.99)! With floppy ears and a distinguished spot over one eye, this dog would love to join you for a walk anytime.

World’s Softest 16 Inch Plush – Highlandee Cow

World’s Softest 16 Inch Plush – Tad Tiger

If you’re looking for a pal who can provide a particularly big hug, then World’s Softest 16 Inch Plush are for you. Taller and more striking in presence, these plushie friends have even more surface area with which to enjoy the softest feeling around. Softness is more than just a sensation – it’s a source of comfort and solace. It gives a sense of well-being and joy. Their bigger size ensures the 16 Inch Plush will add a huge source of coziness to any home. Crafted with care and with quality in mind, these plush can easily serve as cherished, tender heirlooms. Plush appreciators come in all stripes, which is something that Tad Tiger ($29.99) understands very well! Its fur is a beautiful russet hue and covered in iconic stripes, a look that makes a bold statement amongst your plush collection. Everything about Highlandee Cow ($29.99) is big. Big horns? Check. Big hair? Big love? Check! And most of all, he has a big heart, and a broad face that’s best for snuggling up and feeling the sheer bliss of World’s Softest Plush fur.

World’s Softest Plush – Spots Pig

World’s Softest Plush – Midnight Dragon

World’s Softest Plush – BriBri Bunny

This pig may be speckled but its track record for being a stellar friend is anything but spotty. Spots Pig ($29.99) has the most unique style around; brown spots, big ears for listening and an adorable snout that begs for a good *boop*. Of course, the Midnight Dragon ($29.99) needs no help reaching greater heights thanks to its velvety soft wings. Don’t let the dark and mysterious décor fool you, this dragon is a sweetheart. Purple accents adorn its horns, wings and tail, providing a rich and complementary color pop against the rich black fur, dark as the night sky. If you’re still stumped on a gift for someone on your list, you can’t go wrong with BriBri Bunny (29.99) . Blissfully lush & loppy & floppy & squishy ready for millions of hugs and memories, BriBri is sure to be your loved one’s new bestie.

With fresh styles unveiled every quarter, World’s Softest Plush’s enchanting collection spans a myriad of styles, featuring a diverse range of creatures from the animal kingdom, and a kaleidoscope of colors with an ever-expanding world of softness. To give these World’s Softest Plush friends and more a thorough look, visit https://plush.com/, Amazon or visit your local specialty toy store. Put them to the test yourself, World’s Softest Plush are designed for solace, crafted for bliss!

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush trend manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new, engaging and diverse products that bring joy to children and collectors alike.

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BEVERLY HILLS TEDDY BEAR CO. PROVES THEY’RE EXPERTS OF ‘SQUISH’ AS WELL AS ‘FUZZ’ WITH MUSHMEEZ

MushMeez Offer Dazzling Collectibles That You Can Squish, Squash, Stretch and Smush to Your Heart’s Content!

Santa Clarita, CA (August 27, 2025) – With a name like Beverly Hills Teddy Bear, you may not expect this toy company to be masters of the malleable, sorcerers of squish, and so on. But you know what assuming does! Say hello to MushMeez ($9.99), a “Taba squishy” style collectible toy where their delectable appearance is just as fun as their compelling texture. Take it from the experts: MushMeez’s sticky formula was rated #1 at New York Toy Fair 2025!

The debut patent-pending MushMeez line includes 6 scrumptious food-themed designs: Hot Dog, PB&J Sandwich, Hamburger, S’more, Cinnamon Bun and Donut! As good as these squishies look, don’t take a bite; this is a feast for the hands only!

The proprietary formula of MushMeez make it unbelievably soft and totally irresistible to squish! The material was carefully engineered by Beverly Hills Teddy Bear Co. to provide the best aspects of both slime and squishies. MushMeez bring the addictive tactile properties of slime with none of the mess, all contained within a perfectly squishy and stretchy object. The satisfyingly sticky texture may leave you worried that it will eventually attract dust and fade over time but worry not. MushMeez are super easy to clean! Some warm water and a little bit of soap is all you need to get your MushMeez back to brand-new condition!

Each MushMeez has multiple layers thanks to their thoughtful food-based designs, which makes them fun to handle even inside a plastic bag. Naturally, it’s even more fun when you take them out and get a hands-on experience. The sticky, squishy texture offers maximum malleability without the danger of permanently warping the main shape. MushMeez always bounce back to normal! Thanks to their sticky, slimy texture, it’s a ton of fun to disassemble your MushMeez and stick it right back together. You can even make a food abomination by collecting multiple to mix and match. Cinnamon Bun Burger? PB& J Hot Dog? Anything is possible with a very silly brand of creativity!

Taba squishes are totally in right now, simply take a look at social media to see the unmistakable trend! To capitalize on the wave, MushMeez bring the Taba squishy charm but stand out from the competition in a big way (and we do mean BIG). MushMeez are instantly recognizable for their jumbo size, offering an even more exciting and substantial sensory squish experience! 30% more mass to squish compared to competitors means an even more satisfying level of stretch and a more comprehensive slime experience. As mentioned, the multiple layers of each MushMeez offer a greater level of fidgety fun. Rearrange the ingredients in your burger or go glazed by remove the frosting on your donut. Speaking of, MushMeez also incorporate additional textural elements like “sesame seeds” or “sprinkles” which bring these special Taba squishies to a whole new level of sensory splendor.

Beverly Hills Teddy Bear has had success with other product lines outside its core plush products. For instance, Surprizamals and Butts on Things have also been extremely popular.

All of these innovations stem from the ambitious design philosophy of Beverly Hills Teddy Bear Co. They believe that if you’re going to try your hand at a toy, you need to make it exceptional in its category. David Socha, CEO of Beverly Hills Teddy Bear Co. places this virtue front and center. “We strive to always do things with the highest quality in mind at a price that can still hit the majority of consumers. For example, our World’s Softest Plush is arguably the highest quality, softest plush on the market at an affordable price. Same with our MushMeez; we are the gold standard of quality for Taba. This is the philosophy we try to take to everything we do.”

Keep your eyes out for MushMeez at your local brick and mortar specialty toy stores for $9.99 or on MushMeez.com and Amazon. Try out a Taba squishy toy with layers and layers of jumbo-sized fun with MushMeez! Follow them on TikTok or Instagram at @MushMeez to see all the fun!

About Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush toy manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994 as a custom toy manufacturer, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new and engaging stuffed animal toys, bringing joy to children and collectors alike.

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Beverly Hills Teddy Bear

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush toy manufacturing industry. For over three decades, some of the world’s leading companies have entrusted us to design, create, and manufacture products that captivate audiences worldwide. Since our inception in 1994 as a custom toy manufacturer, we’ve worked with major studios and corporations to bring their ideas to life. We’ve also taken strides in creating our own proprietary brands, which are now enjoyed in over 90 countries. BHTB continues to push boundaries with new and engaging stuffed animal toys, bringing joy to children and collectors alike.

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Press Releases

BEVERLY HILLS TEDDY BEAR IS A ONE-STOP SHOP FOR SOFT OR SQUISHY SENSORY DELIGHT

Santa Clarita, CA (April 14, 2026) – Aficionados of the soft and sublime, your search is over; Beverly Hills Teddy Bear Company is the destination for plushy and squishy play of all kinds! With legacy brands like World’s Softest Plush…

BEVERLY HILLS TEDDY BEAR COMPANY UNVEILS FULL PLUSH & TREND PLATFORM AT TOY FAIR WITH WORLD’S SOFTEST PLUSH™, MUSH MEEZ™, SQUISH BERRIES™, SHIMMERS™, FLUFFEES™

Custom & Licensed Programs Will Also be Showcased Beverly Hills Teddy Bear Co. Will Show Plushies, Innovative Trends and Licensed Goods Santa Clarita, CA (January 29, 2026) – Beverly Hills Teddy Bear (BHTB) Company will showcase its complete, multi-tier plush…

WORLD’S SOFTEST PLUSH WANTS TO SHARE THEIR LEGACY OF SOFTNESS WITH PLUSH ENTHUSIASTS OF ALL AGES

Beverly Hills Teddy Bear Co. Encourages Everyone to Enjoy Their World’s Softest Plush, from Kids to Adults and Everyone In be-Tween. Santa Clarita, CA (November 13, 2025) – Try as you might, it’s impossible to think of a more timeless…

BEVERLY HILLS TEDDY BEAR CO. PROVES THEY’RE EXPERTS OF ‘SQUISH’ AS WELL AS ‘FUZZ’ WITH MUSHMEEZ

MushMeez Offer Dazzling Collectibles That You Can Squish, Squash, Stretch and Smush to Your Heart’s Content! Santa Clarita, CA (August 27, 2025) – With a name like Beverly Hills Teddy Bear, you may not expect this toy company to be…

THERE’S A NEW BUZZWORD FOR CONSTRUCTION TOYS WITH A LITTLE TWIST: CONFLUXION

Discover The Newest Toy Category At Astra Featuring TECTI®, HyperTiles® & Nockles™ At Fun In Motion Toys Booths 804 & 809

Ft. Lauderdale, FL (May 1, 2024) – Clean up in Aisle 800 takes on a whole new meaning at this year’s Astra Marketplace. Retailers searching for something truly special to fill their 4^th quarter shelves will be dazzled (again) as they fill up their order books with Fun In Motion Toys (https://funinmotiontoys.com/). Look for them on both sides of the aisle at Booths 804 and 809 and get your hands on the brand new Nockles, the acclaimed TECTI, the beautiful, newly packaged HyperTiles and Wandini Glow.0 and the latest styles of Shashibo.

It’s true. No one can sit still when playing with Fun In Motion Toy’s range of playthings so be ready to move and groove at Marketplace. In fact, they’ve coined a whole new toy category within Construction Toys called Confluxion. Confluxion is an evolution of construction toys in that there’s a building element to them, but they also move or flex.

“If you’re like us, you don’t like to sit still,” explains Kevin Daniels, Fun In Motion Toys President and Co-Founder. “We’re constantly looking for something fun to engage with, or a new activity to learn, which is why we created products for all ages – from 8-years-old to adults. Our unique movement toys have consistently hit a sweet spot with consumers, so we hope our newest 2024 products help our independently owned specialty partners succeed in today’s challenging economic environment.”

Teaming up with Fun In Motion Toys has its benefits! Marketing support for retailers includes tutorials, instructions, demo offerings, display units with built-in video monitors plus a free Fun In Motion Toys app with Tips & Tricks. At Marketplace, the Fun In Motion Toys team on both sides of Aisle 800 will be teaching visitors new skills as well as bringing their usual fun with jugglers and stilt walkers.

Meet The Inventors

Fun In Motion Toys is proud to work with world-class inventors and at Astra Marketplace visitors will be welcomed by three of the inventors behind their Top Five brands spotlighted in St. Louis. Many toy makers buy inventions but it’s rare they put them on a pedestal for retailers to meet! That’s just another reason to be a fan of Fun In Motion Toys.

Say hello to Erik Äberg, an artist from Stockholm, Sweden who is the brain behind TECTI. He’s also a professional juggler! He designs movable sculptures and has performed across Europe, Japan, Canada and the USA. Films of his work have gone viral with millions of views.

Invite a teacher into your playroom! Robert Becker used his 36 years as a high school science teacher to invent HyperTiles, a fun science project where everyone scores an A. It’s the only toy on the market that allows children to investigate hyperbolic surfaces, thus promoting exploratory fun. Genius!

Have you heard of Nockles? Beloved and longtime U.S. toy inventor David Silvergate already had two dozen patents in children’s toys and optoelectronics before dreaming up this “snap out of it” series of fidgety toys. His design philosophy is creating beautiful, functional, durable and patentable products.

Play With Innovative New Offerings

It’s always fun and games at the Fun In Motion Toys booth. Beyond the stilt walkers and inventors are the open-boxed toys to touch, play and learn. One of their newest brands, TECTI Kinetic Building System ($44.99 MSRP), was just named as a finalist in the Building category for the 2024 Astra Play Awards. Be sure to check out the box that comes with the toy. It’s novel, handsome and an impressive design with two layers inside!

The science teacher behind HyperTiles ($24.99 MSRP) was also a former Missouri Teacher of the Year! His radically fun construction toy is based on a mathematical shape known as a hyperbolic paraboloid! Each box is filled with 48 tiles, 80 connectors, a storage bag and a detailed instruction sheet. The new packaging for 2024 makes this product truly pop off the shelf!

Folks big and little enjoy tactile experiences which explains why everyone is drawn to Nockles ($4.99 to $24.99 MSRP), launching this summer. “Nockles represents the natural evolution of tactile toys, elevating the satisfying sensation and sound of ‘cracking your fingers’ to an entirely new realm of interactive entertainment,” notes Daniels.

The company is perhaps best-known for the original and best-selling magnetic puzzle cube, Shashibo (stands for shape-shifting box), which topped the Amazon sales charts in the Toys & Games category consistently in the fourth quarter of 2023. That feat capped off a four-year run as a best-selling toy on Amazon (in the Top 10) consistently over that same period and remarkably, the company has sold over 5 million Shashibos! The newest styles for the second half of 2024 include the Shashibo Dice Series ($25 MSRP), the Limited Edition Spooky Series for the fall and a new Artist Series in partnership with Meow Wolf that will debut at the show. Retailers have over 40 Shashibo styles from which to choose.

This company has become famous for doing things a little differently and thinking outside the shape-shifting box, so if stores are looking for a way to drive traffic and build a local community of Shashibo fans, it’s fitting that they will be able to sign up for the brand new Shashibo® Squad in-store play program at Astra. This new in-store program is designed to make it easy for retailers to host Shashibo events in-store for fans all ages and skill levels. Shashibo Squad is a fun & relaxed program with a variety of activities that store personnel can walk participants through at any pace, and in any order. There are rewards for all participants, and special prizes for certain activities. The Shashibo Squad in-store play kits will be free to retailers.

Boy, did we know what you did last summer! According to Toy Insider, kids loved playing with Wandini Glow.0 ($24.99 MSRP) as it was tagged the season’s top toy winner. Kids are able to create a magical illusion at night with this awe-inspiring, levitating LED wand! They certainly amazed their siblings and the next-door-neighbors! Wandini will arrive at Astra this year with fresh new packaging with key selling points more prominently displayed and beautiful new accent colors.

Retailers can set their sales in motion with FREE displays with a minimum first order. Choose from Shashibo Video Display, TECTI Video Display, Nockles Combo display, Wandini Counter Display or a Fun In Motion Toys Combo display. Fun In Motion Toys Sales Reps cover all 50 states. For orders/customer service: call them at 1-888-588-9908 or email orders@FunInMotionToys.com.

For those attending Astra’s Gala Dinner — after walking the aisles at Marketplace — take notice of one of the night’s sponsors! Pack your best outfit for a stroll down the Red Carpet, followed by a stop in the Photo Booth then a delicious dinner. Fun In Motion Toys is delighted to contribute to this memorable night and are hopeful their TECTI Kinetic Building System will take home the award for the Astra Play Award in the Building Toy Category.

As the calendar ticks down to June 2, 2024, get ready to ponder, play and laugh with each of these spotlighted toys at Marketplace:

Nockles
Nockles are a fantastically fun collection of soft, bendable, connectible fidget toys that snap together and morph into amazing shapes. You can expand ‘em, collapse ‘em, snap ‘em, pull ‘em, flip ‘em, bend ‘em, and pop ‘em. They just feel good and can be manipulated in multiple ways in your hands. There are no rules when it comes to Nockles so the joy people experience comes in exploration and discovering which elements of the product you are drawn to. You can even connect individual Nockles to other Nockles to create amazing, dynamic shapes. All five SKUs are interactive and compatible with each other. Ideal for kids ages 5+, discover how fun it is to crack your Nockles!

HyperTiles
HyperTiles are simple, super-versatile hyperbolic shapes that can be linked together in an infinite number of combinations that can move & flex – providing endless options, surprising outcomes, and hours of 3-dimensional adventure! When you are ready to explore more, combine more sets to build bigger shapes! HyperTiles are STEM.org authenticated and STEAM accredited which means it has been tested and proven to support science, technology, engineering and math standards, supports the development of 21st century skills and engages students through hands-on learning and collaboration. For each purchase of HyperTiles, a portion of the proceeds are donated to humanitarian and environmental charitable organizations.

Shashibo
Shashibo is a must-have item for any independent toy or gift store. It is the original, patented magnetic puzzle cube and the anchor to the growing magnetic puzzle cube category that now also includes “cousin” cubes, Cubendi and Duomoto also by Fun In Motion Toys. This increasingly popular toy category is highly profitable on an inch-by-inch basis, netting 57% profit margin at the $25 MSRP (MAPP pricing which is strictly controlled by the manufacturer). The introduction of seasonal, limited-edition styles and the retirement of older styles maintains the line’s freshness and creates consumer demand for new styles as people collect & connect their new Shashibo in this repeat purchase model framework. Shashibo is best-in-class in quality and customer service and has netted an astonishing 55,000+ 5-star reviews on Amazon.

TECTI
2024 Astra Play Awards Finalist
Cubes with tectonic moves! TECTI presents a turning point in building toys with an innovative kinetic building system. With TECTI, people can build over 50 kinetic structures out of interlocking, movable cubes. Each cubatic structure shifts into different shapes with tectonic-like movement thanks to built-in hinges. Love a certain shape? Lock your creation in place with a keystone – a single cube to insert into your structure to prevent it from moving. Or keep exploring how your TECTI shifts and what you can create next! TECTI is scalable, modifiable, and easy to disassemble to create the next big thing. When you’re ready for more, combine kits to build bigger superstructures! TECTI is STEAM accredited.

Wandini Glow.0
Whirl, swirl, and twirl – anyone can perform dazzling and mesmerizing light shows with Wandini. Simply loop Wandini around your middle finger to create an illusion of bright lights floating luminously in the air with your hands. This year’s wand boasts a longer battery life, brighter lights, more durability and better flow. It’s collapsible, portable and travel friendly. Retailers will notice and appreciate the updated and improved packaging.

About Fun In Motion Toys

Fun In Motion Toys is the maker of Shashibo^®, Shashibo Battle Shapes^®, Cubendi^®, Duomoto^®, TECTI^®, HyperTiles^®, Nockles^™, Wes Peden Glow.0 Juggling Balls, Spinballs Glow.0^®, Wandini^® Glow.0, Mozi^®, Glozi^® and Karmagami^®. The company ranked in the Top 500 of the Inc. 5000 list the last two years and its award-winning products lead the Magnetic Puzzle Cube, Confluxion, LED Active Play and Fidget & Flow categories. The Fun In Motion Toys team strives every day to make people happier and healthier through their unique movement products that give families new ways to “Move and Groove.” Fun In Motion Toys is always developing new and innovative toys that stimulate the mind and body for hours of fun– day and night. Their mantra is “We work hard and have been known to play hard. We take our work seriously, but we don’t take ourselves too seriously. If we are making others smile, then we are doing it right.” For more information about Fun In Motion Toys, please visit FunInMotionToys.com.

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